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I help purposeful brands cut through the noise — with clear positioning, audience-first messaging, and campaigns that actually convert. Over the past 5+ years I've worked as a freelance strategist and content lead across B2B tech, health-tech, Web3, and professional services — always in niche markets where generic messaging doesn't work and every word has to earn its place. My work spans audience research and segmentation, brand positioning, LinkedIn outreach and advertising, sales funnel optimization, and multi-channel content strategy. Some highlights: growing a congress brand's LinkedIn from 80 to 800+ followers in 3 months with ~100 qualified leads per month; doubling a health-tech brand's social following organically in 2 months while generating pipeline in the DACH market; scaling a newsletter to 8K+ subscribers in under 6 months. I work best with brands that have something meaningful to say and need a strategic partner to help them say it clearly — to the right audience, on the right channels, at the right moment. I'm self-directed, deadline-driven, and comfortable working asynchronously across time zones. Currently open to remote, project-based engagements in digital marketing strategy, brand communications, LinkedIn campaigns, and content strategy.…I help purposeful brands cut through the noise — with clear positioning, audience-first messaging, and campaigns that actually convert. Over the past 5+ years I've worked as a freelance strategist and content lead across B2B tech, health-tech, Web3, and professional services — always in niche markets where generic messaging doesn't work and every word has to earn its place. My work spans audience research and segmentation, brand positioning, LinkedIn outreach and advertising, sales funnel optimization, and multi-channel content strategy. Some highlights: growing a congress brand's LinkedIn from 80 to 800+ followers in 3 months with ~100 qualified leads per month; doubling a health-tech brand's social following organically in 2 months while generating pipeline in the DACH market; scaling a newsletter to 8K+ subscribers in under 6 months. I work best with brands that have something meaningful to say and need a strategic partner to help them say it clearly — to the right audience, on the right channels, at the right moment. I'm self-directed, deadline-driven, and comfortable working asynchronously across time zones. Currently open to remote, project-based engagements in digital marketing strategy, brand communications, LinkedIn campaigns, and content strategy.

Zehra Şevval Gerçek

Social Media Manager, Content Creator, Brand Designer, +5

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I help purposeful brands cut through the noise — with clear positioning, audience-first messaging, and campaigns that actually convert. Over the past 5+ years I've worked as a freelance strategist and content lead across B2B tech, health-tech, Web3, and professional services — always in niche markets where generic messaging doesn't work and every word has to earn its place. My work spans audience research and segmentation, brand positioning, LinkedIn outreach and advertising, sales funnel optimization, and multi-channel content strategy. Some highlights: growing a congress brand's LinkedIn from 80 to 800+ followers in 3 months with ~100 qualified leads per month; doubling a health-tech brand's social following organically in 2 months while generating pipeline in the DACH market; scaling a newsletter to 8K+ subscribers in under 6 months. I work best with brands that have something meaningful to say and need a strategic partner to help them say it clearly — to the right audience, on the right channels, at the right moment. I'm self-directed, deadline-driven, and comfortable working asynchronously across time zones. Currently open to remote, project-based engagements in digital marketing strategy, brand communications, LinkedIn campaigns, and content strategy.…I help purposeful brands cut through the noise — with clear positioning, audience-first messaging, and campaigns that actually convert. Over the past 5+ years I've worked as a freelance strategist and content lead across B2B tech, health-tech, Web3, and professional services — always in niche markets where generic messaging doesn't work and every word has to earn its place. My work spans audience research and segmentation, brand positioning, LinkedIn outreach and advertising, sales funnel optimization, and multi-channel content strategy. Some highlights: growing a congress brand's LinkedIn from 80 to 800+ followers in 3 months with ~100 qualified leads per month; doubling a health-tech brand's social following organically in 2 months while generating pipeline in the DACH market; scaling a newsletter to 8K+ subscribers in under 6 months. I work best with brands that have something meaningful to say and need a strategic partner to help them say it clearly — to the right audience, on the right channels, at the right moment. I'm self-directed, deadline-driven, and comfortable working asynchronously across time zones. Currently open to remote, project-based engagements in digital marketing strategy, brand communications, LinkedIn campaigns, and content strategy.

Available to hire

I help purposeful brands cut through the noise — with clear positioning, audience-first messaging, and campaigns that actually convert.
Over the past 5+ years I’ve worked as a freelance strategist and content lead across B2B tech, health-tech, Web3, and professional services — always in niche markets where generic messaging doesn’t work and every word has to earn its place. My work spans audience research and segmentation, brand positioning, LinkedIn outreach and advertising, sales funnel optimization, and multi-channel content strategy.
Some highlights: growing a congress brand’s LinkedIn from 80 to 800+ followers in 3 months with ~100 qualified leads per month; doubling a health-tech brand’s social following organically in 2 months while generating pipeline in the DACH market; scaling a newsletter to 8K+ subscribers in under 6 months.
I work best with brands that have something meaningful to say and need a strategic partner to help them say it clearly — to the right audience, on the right channels, at the right moment. I’m self-directed, deadline-driven, and comfortable working asynchronously across time zones.
Currently open to remote, project-based engagements in digital marketing strategy, brand communications, LinkedIn campaigns, and content strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

Turkish

Fluent

Work Experience

Corporate Communications & Social Media Manager at Wear4Work

May 1, 2024 - Present

Developed and executed communication and marketing strategies to boost brand visibility. Designed presentations, one-pagers, and social media content, while overseeing brand identity and content production. Managed photoshoots, led email campaigns for lead generation, and coordinated with freelancers for projects like website development and digital marketing, gaining hands-on experience in creative direction and project management. Doubled the portfolio companies within 6 months through targeted user acquisition strategies.

Co-founder at Coinquillino

January 1, 2024 - Present

Established and developed brand identity, ensuring strategic market positioning, while gaining hands-on experience in building a brand from the ground up. Designed and executed marketing campaigns across digital channels, learning how to tailor messaging to different audiences and platforms. Conducted market research and investor analysis, which deepened my understanding of funding strategies and business growth planning. Oversaw administrative operations—from budgeting to partnership management—enhancing my organizational and leadership skills. Developed and implemented user acquisition strategies, allowing me to explore data-driven approaches to platform growth and user engagement.

Digital Marketing & Social Media Intern at 2 Hirize

March 1, 2023 - September 26, 2025

Developed and curated compelling content for various social media platforms, ensuring consistency with the brand’s tone and voice. Managed the social media calendar, strategically planning and scheduling posts to maximize audience engagement. Published content across Facebook, Twitter, LinkedIn, and Instagram. Proficient in using Canva, Adobe AI, and Google Analytics for content creation and performance analysis, and familiar with CRMs and scheduling tools such as HubSpot and Buffer.

Corporate Communications & Social Media Manager at Wear4Work

May 1, 2024 - Present

Co-founder at Coinquillino

January 1, 2024 - Present

Established and developed brand identity, ensuring strategic market positioning, while gaining hands-on experience in building a brand from the ground up. Designed and executed marketing campaigns across digital channels, learning how to tailor messaging to different audiences and platforms. Conducted market research and investor analysis, which deepened my understanding of funding strategies and business growth planning. Oversaw administrative operations—from budgeting to partnership management—enhancing organizational and leadership skills. Developed and implemented user acquisition strategies, allowing me to explore data-driven approaches to platform growth and user engagement.

Growth & Digital Marketing Associate at Digital Wisers

October 1, 2024 - September 26, 2025

Planned and designed social media content to boost brand visibility and engagement, while also writing blog posts and newsletters tailored to our target audience. Managed email campaigns to drive conversions and used video editing tools to create content for platforms like YouTube, Instagram, and TikTok. Collaborated effectively using Notion and Trello, and produced visually engaging designs with Figma and Adobe Illustrator.

Digital Marketing & Social Media Intern at 2 Hirize

March 1, 2023 - September 26, 2025

Developed and curated compelling content for various social media platforms, ensuring consistency with the brand’s tone and voice. Managed the social media calendar, strategically planning and scheduling posts to maximize audience engagement. Published content across Facebook, Twitter, LinkedIn, and Instagram. Proficient in using tools like Canva, Adobe AI, and Google Analytics for content creation and performance analysis, and familiar with CRMs and scheduling tools such as HubSpot and Buffer.

Marketing Intern at Istanbul Modern

October 1, 2021 - September 26, 2025

Conceptualized and executed a successful marketing campaign targeting young visitors to increase museum engagement. Utilized MS Excel to build and maintain databases, track visitor statistics, and analyze data for reporting, contributing to more data-driven decision-making.

Exhibition Assistant & Customer Relations at Pilevneli Art Gallery

June 1, 2021 - September 26, 2025

Assisted visitors by providing exhibition insights and handling inquiries. Ensured a seamless gallery experience through visitor engagement and support.

Social Media Coordinator at Coffee Co. NY

March 1, 2021 - September 26, 2025

Initiated and managed the brand’s Instagram account from scratch. Grew the account to nearly 10,000 followers over three years through consistent content creation, community engagement, and strategic posting. Strengthened the café’s local presence and customer loyalty through targeted digital outreach.

Marketing & Communications Specialist — Contractor at ValueX AG

December 1, 2025 - Present

Freelance strategist and content lead across three concurrent projects, defining audience segmentation for CAATS (Health-Tech) in the DACH region; developed brand messaging for business buyers and individual professionals; managed LinkedIn Ads and Google Ads campaigns to generate qualified leads; grew followers organically and drove funnel-optimized lead generation; delivered regular performance reports with actionable insights.

Corporate Communications & Social Media Manager — Freelancer at Wear4Work

May 1, 2024 - December 1, 2025

Developed and executed a full-funnel communications strategy across Instagram and LinkedIn, refining brand positioning for both B2B and B2C audiences. Audited content performance, iterated messaging to improve reach and engagement, and doubled portfolio reach within 6 months. Managed all deliverables independently from strategy to execution and reporting.

Growth & Digital Marketing Associate at Digital Wisers

August 1, 2023 - October 1, 2024

Launched the company’s first newsletter, growing it to 8K+ subscribers; developed segmented content strategies for LinkedIn, YouTube, and Instagram; tracked weekly analytics and translated data into actionable strategy adjustments. Built an Intern Community initiative to 2,000+ members in 2 months as a targeted outreach program.

Digital Marketing & Social Media Intern at Hirize

June 1, 2022 - March 1, 2023

Contributed to growing Instagram from 0 to 10K+ followers through a content and engagement strategy, tracked analytics weekly, and coordinated cross-platform publishing and optimization.

Social Media Coordinator at Coffee Co. NY

September 1, 2018 - March 1, 2021

Grew brand Instagram from 0 to approximately 10,000 followers through community-focused content and consistent audience engagement.