Marketing and communications professional with 4+ years’ experience across Southeast Asia, MENA, and Europe. Skilled in social media management, digital marketing strategy, and data-driven campaign execution. Proven record of building brand partnerships, scaling community engagement, and delivering ROI-focused campaigns with up to 44% increase in revenue. Experienced in working with cross-cultural teams and international markets, with a strong foundation in content strategy, analytics, and paid media. Passionate about helping brands tell impactful stories through creativity and innovation.…

Derrick Thu

Marketing and communications professional with 4+ years’ experience across Southeast Asia, MENA, and Europe. Skilled in social media management, digital marketing strategy, and data-driven campaign execution. Proven record of building brand partnerships, scaling community engagement, and delivering ROI-focused campaigns with up to 44% increase in revenue. Experienced in working with cross-cultural teams and international markets, with a strong foundation in content strategy, analytics, and paid media. Passionate about helping brands tell impactful stories through creativity and innovation.…

Available to hire

Marketing and communications professional with 4+ years’ experience across Southeast Asia, MENA, and Europe. Skilled in social media management, digital marketing strategy, and data-driven campaign execution. Proven record of building brand partnerships, scaling
community engagement, and delivering ROI-focused campaigns with up to 44% increase in revenue. Experienced in working with cross-cultural teams and international markets, with a strong foundation in content strategy, analytics, and paid media. Passionate about helping brands tell impactful stories through creativity and innovation.

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Language

English
Fluent
Korean
Intermediate
Burmese
Fluent

Work Experience

Marketing & Communications Professional at Sastre
January 1, 2024 - Present
Directed holistic paid acquisition strategy, leading to a 44% ROI for every dollar spent. Directed launch campaigns for multiple F&B and retail brands, resulting in a 44% ROI across digital spend. Managed influencer collaborations that reached 2M+ impressions in SEA markets. Oversaw paid ads strategy (Meta, Google Ads), cutting acquisition costs by 30%. Created content calendars and creative campaigns aligned with regional markets. Managed a cross-border team of 5, ensuring consistent delivery and client satisfaction.
Marketing Representative at IB Group (Dubai)
January 1, 2023 - December 1, 2023
Supported marketing campaigns, content creation, and promotional materials; planned and executed marketing events, tradeshows, and promotional activities; built relationships with clients and customers; enhanced brand loyalty.

Education

Bachelor of Mass Communication at Yangon University
January 1, 2013 - December 1, 2017
Master of Marketing & Communication at University of West England
September 1, 2024 - October 15, 2024
Currently Studying
Bachelor of Arts (Journalism) at Yangon University
January 1, 2016 - January 1, 2020

Qualifications

Project Management Professional (PMP)
January 11, 2030 - December 10, 2025
Higher National Diploma in Marketing Management
January 11, 2030 - December 10, 2025

Industry Experience

Media & Entertainment, Education, Government, Real Estate & Construction, Wholesale & Distribution, Travel & Hospitality, Consumer Goods, Retail, Professional Services, Software & Internet, Telecommunications