Derrick Thu

Available to hire

Marketing and communications professional with 4+ years’ experience across Southeast Asia, MENA, and Europe. Skilled in social media management, digital marketing strategy, and data-driven campaign execution.

About

Marketing and communications professional with 4+ years’ experience across Southeast Asia, MENA, and Europe. Skilled in social media management, digital marketing strategy, and data-driven campaign execution. Proven record of building brand partnerships, scaling
community engagement, and delivering ROI-focused campaigns with up to 44% increase in revenue. Experienced in working with cross-cultural teams and international markets, with a strong foundation in content strategy, analytics, and paid media. Passionate about helping brands tell impactful stories through creativity and innovation.

  • Joined October 2024

Languages

  • EnglishFluent
  • KoreanIntermediate
  • BurmeseFluent

Industry experience

  • Media & Entertainment
  • Education
  • Government
  • Real Estate & Construction
  • Wholesale & Distribution
  • Travel & Hospitality
  • Consumer Goods
  • Retail
  • Professional Services
  • Software & Internet
  • Telecommunications

More experts in London, United Kingdom

Projects · 1

Portfolio

illustrator graphicdesigner article digitalmarketing

  • Social Media Manager

Work experience

Marketing & Communications Professional · SastreJan 2024 – Present · 2 yrs 11 mos

Directed holistic paid acquisition strategy, leading to a 44% ROI for every dollar spent. Directed launch campaigns for multiple F&B and retail brands, resulting in a 44% ROI across digital spend. Managed influencer collaborations that reached 2M+ impressions in SEA markets. Oversaw paid ads strategy (Meta, Google Ads), cutting acquisition costs by 30%. Created content calendars and creative campaigns aligned with regional markets. Managed a cross-border team of 5, ensuring consistent delivery and client satisfaction.

Marketing Representative · IB Group (Dubai)Jan 2023 – Dec 2023 · 1 yr

Supported marketing campaigns, content creation, and promotional materials; planned and executed marketing events, tradeshows, and promotional activities; built relationships with clients and customers; enhanced brand loyalty.

Education

Bachelor of Mass Communication · Yangon University2013 – 2017
Master of Marketing & Communication · University of West England2024

Currently Studying

Bachelor of Arts (Journalism) · Yangon University2016 – 2020

Certifications and awards

Project Management Professional (PMP)2030 – 2025
Higher National Diploma in Marketing Management2030 – 2025

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