Lead end-to-end execution of global product launch and seasonal go-to-market campaigns across 12+ EMEA markets for OM SYSTEM. Run A/B tests across creative, copy, audience and timing to optimize CTR, conversion and engagement. Build marketing automation flows and lifecycle journeys to drive retention and repeat conversion. Track performance and translate data into actionable insights for global and local teams. Localize copy and creative across markets (including HTML template edits) and own multi-channel campaign structures including push-notification-style messaging.

Business Development Working Student at Kodex AI

January 1, 2024 - August 1, 2024

Conducted market and competitor research across the European financial sector to identify high-value target segments. Supported go-to-market and B2B growth strategy through funnel design and structured demand generation. Executed email and LinkedIn campaigns for lead generation and market entry, managed content distribution and brand positioning on LinkedIn, and gained hands-on exposure to AI-powered SaaS marketing and fintech use cases.

Digital Marketing Management Trainee at Ingage (WPP & Koç Holding)

July 1, 2023 - October 1, 2023

Supported paid media and performance marketing operations for top-tier FMCG and e-commerce clients, including Google Ads and Meta Ads. Tracked campaign performance using GA4, Google Tag Manager and UTM tagging to support attribution across channels. Contributed to SEO, CRO and landing page optimization to improve conversion rates; monitored social performance and audience analytics; prepared performance reports and supported media planning and ongoing optimization. Also contributed with SQL/Tableau/HTML for performance reporting and campaign analysis.

Business Development Consultant at Expatia Investment Consulting

August 1, 2022 - June 1, 2023

Produced market intelligence and sector-specific research reports to support cross-border market entry and international investment decisions. Analyzed financial and market data of international partners and target companies. Delivered FDI planning, partner identification, growth strategy, and economic/political risk analysis. Managed social media accounts, digital communications, events, and B2B matchmaking programs.

Business Development Intern at Mono App (QNB Finansbank)

February 1, 2022 - June 1, 2022

Assisted performance marketing on pre-launch and launch planning for Mono’s market entry and B2B acquisition. Owned in-app Wallet section operations including discount codes, validity periods and campaign logic with high numerical accuracy. Ran push-notification and in-app promotion campaigns to drive user acquisition, engagement and retention, and delivered B2B product demos and client onboarding.