I am an editorial marketing and communications professional with 11+ years of experience shaping clear, high-quality content across brand, business, and stakeholder-facing communications. I thrive on translating complex ideas into compelling narratives, leading cross-functional teams, and driving measurable results through editorial strategy, social media, and SEO.

Zoya Gervis

I am an editorial marketing and communications professional with 11+ years of experience shaping clear, high-quality content across brand, business, and stakeholder-facing communications. I thrive on translating complex ideas into compelling narratives, leading cross-functional teams, and driving measurable results through editorial strategy, social media, and SEO.

Available to hire

I am an editorial marketing and communications professional with 11+ years of experience shaping clear, high-quality content across brand, business, and stakeholder-facing communications.

I thrive on translating complex ideas into compelling narratives, leading cross-functional teams, and driving measurable results through editorial strategy, social media, and SEO.

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Experience Level

Expert

Language

Russian
Beginner
English
Fluent

Work Experience

Digital Marketing Analyst at Senna Brands
June 30, 2024 - Present
Lead day-to-day organic social strategy across Facebook, Instagram, and TikTok, driving cohesive brand storytelling. Increased Instagram following by 35% in under a year, growing from 60K to nearly 100K. Executed social campaigns that boosted engagement rates by 20% quarter-over-quarter. Partner cross-functionally with Influencer, Product Marketing, and Performance Media teams to amplify impact. Manage and mentor a team of 3, improving productivity and collaboration with streamlined work flows.
Copywriter & Editor at Freelance
January 1, 2015 - Present
Provide copy and content strategies for lifestyle, tech, and e-commerce clients. Increased client organic traffic by 25% through optimized SEO strategies. Published pieces in The New York Post, Elite Daily, and Bustle.
Editorial Manager at We Are Talker (formerly 72Point, Inc.)
January 1, 2018 - May 1, 2022
Managed editorial calendar and a team of 5 writers and freelancers. Delivered campaign with 249 media placements, 14.5M views, 179 backlinks, and 63 broadcast hits. Increased client content engagement by 40% year-over-year through tailored editorial strategies. Streamlined editorial workflows, reducing turnaround time by 30% while maintaining high quality standards.
Senior Copywriter & Social Media Manager at Adventure Web Interactive
November 30, 2016 - November 30, 2017
Led social content and messaging for multiple client accounts, shaping strategy and copy to align with each brand’s goals and audience. Developed and executed digital campaigns that expanded brand visibility, increased engagement, and generated new inbound business opportunities. Produced conversion-minded copy for websites, blogs, email, and social media, balancing strong storytelling with measurable results.

Education

Bachelor of Arts at James Madison University
August 25, 2008 - May 7, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Computers & Electronics, Gaming, Media & Entertainment, Retail, Real Estate & Construction, Software & Internet, Travel & Hospitality, Other, Professional Services