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I'm Minrui Zhang, a multidisciplinary UX/UI designer with 13+ years of experience crafting intuitive, accessible, and visually engaging digital experiences across SaaS, ecommerce, and health-tech. I’m proficient in Figma, brand systems, and responsive UI, with a strong eye for typography, layout, and storytelling. I thrive on bridging visual design and product UX, and I’m particularly drawn to data-heavy interfaces and emerging AI-powered applications. I love simplifying complex user journeys—translating intricate workflows into clear, accessible, and trust-inspiring experiences. I collaborate closely with cross-functional teams, researchers, and stakeholders to shape design systems and product-led growth initiatives, ensuring usability and visual consistency across web and mobile platforms.…I'm Minrui Zhang, a multidisciplinary UX/UI designer with 13+ years of experience crafting intuitive, accessible, and visually engaging digital experiences across SaaS, ecommerce, and health-tech. I’m proficient in Figma, brand systems, and responsive UI, with a strong eye for typography, layout, and storytelling. I thrive on bridging visual design and product UX, and I’m particularly drawn to data-heavy interfaces and emerging AI-powered applications. I love simplifying complex user journeys—translating intricate workflows into clear, accessible, and trust-inspiring experiences. I collaborate closely with cross-functional teams, researchers, and stakeholders to shape design systems and product-led growth initiatives, ensuring usability and visual consistency across web and mobile platforms.

Minrui Zhang

UX Designer, UI Designer, Product Designer, +2

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I'm Minrui Zhang, a multidisciplinary UX/UI designer with 13+ years of experience crafting intuitive, accessible, and visually engaging digital experiences across SaaS, ecommerce, and health-tech. I’m proficient in Figma, brand systems, and responsive UI, with a strong eye for typography, layout, and storytelling. I thrive on bridging visual design and product UX, and I’m particularly drawn to data-heavy interfaces and emerging AI-powered applications. I love simplifying complex user journeys—translating intricate workflows into clear, accessible, and trust-inspiring experiences. I collaborate closely with cross-functional teams, researchers, and stakeholders to shape design systems and product-led growth initiatives, ensuring usability and visual consistency across web and mobile platforms.…I'm Minrui Zhang, a multidisciplinary UX/UI designer with 13+ years of experience crafting intuitive, accessible, and visually engaging digital experiences across SaaS, ecommerce, and health-tech. I’m proficient in Figma, brand systems, and responsive UI, with a strong eye for typography, layout, and storytelling. I thrive on bridging visual design and product UX, and I’m particularly drawn to data-heavy interfaces and emerging AI-powered applications. I love simplifying complex user journeys—translating intricate workflows into clear, accessible, and trust-inspiring experiences. I collaborate closely with cross-functional teams, researchers, and stakeholders to shape design systems and product-led growth initiatives, ensuring usability and visual consistency across web and mobile platforms.

Available to hire

I’m Minrui Zhang, a multidisciplinary UX/UI designer with 13+ years of experience crafting intuitive, accessible, and visually engaging digital experiences across SaaS, ecommerce, and health-tech. I’m proficient in Figma, brand systems, and responsive UI, with a strong eye for typography, layout, and storytelling. I thrive on bridging visual design and product UX, and I’m particularly drawn to data-heavy interfaces and emerging AI-powered applications.

I love simplifying complex user journeys—translating intricate workflows into clear, accessible, and trust-inspiring experiences. I collaborate closely with cross-functional teams, researchers, and stakeholders to shape design systems and product-led growth initiatives, ensuring usability and visual consistency across web and mobile platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Product Designer at Tipmi

January 1, 2024 - Present

Designed a mobile-first social finance app that blends short-form video and goal-based interaction to make financial learning more engaging and community-driven. Maintained brand and UI consistency across mobile and marketing channels. Created high-fidelity UI kits and micro-interactions in Figma, driving visual consistency and accessibility. Introduced data-informed interaction patterns contributing to a 15% onboarding completion improvement. Delivered onboarding and feature flows with clarity, visual storytelling, and engagement. Collaborated with PMs and marketing to support product-led growth experiments and in-app education. Supported modular components to scale UI across features. Facilitated user interviews and co-design workshops to validate service touchpoints and interaction flows.

User Experience Designer at NRMA Parks & Resorts

February 1, 2023 - February 1, 2024

Led the end-to-end UX of a cross-brand platform used by 500K+ members across web and app. Created and scaled a reusable Figma design system, improving delivery consistency across four resort brands. Delivered content-rich, accessible UI patterns supporting booking, navigation, and account flows. Collaborated with PMs, QA, and engineers in agile squads using Jira & Confluence. Mentored junior designers, conducted design critiques, and advocated for craft excellence across squads.

Senior UX/UI Designer at Avanade (Contract) at BHP

July 1, 2022 - February 1, 2023

Owned UX design for a global enterprise portal used by 5,000+ internal users across business units. Built and maintained a WCAG-compliant design system in Figma, supporting modularity and scale. Led workshops and interviews to optimize workflows and IA complexity. Created detailed specifications and design documentation for cross-team developer hand-off. Collaborated with QA and delivery leads to transition the system into BAU operations. Mapped and optimized complex enterprise workflows, aligning UX decisions with business operations and compliance.

Senior UX/UI Designer at D&K Web Studio

January 1, 2021 - January 1, 2022

Design agency serving lifestyle/travel eCommerce clients. Created cohesive brand identities across digital and print channels, including social media, brochures, and emails. Designed logos, style guides, and reusable templates ensuring consistent visual language across touchpoints. Delivered responsive Shopify/WooCommerce interfaces with enhanced user flows and 22% average conversion uplift. Collaborated closely with clients to align creative direction with business and marketing objectives.

Lead UX Designer at Autohome

January 1, 2010 - January 1, 2015

Scaled startup to IPO through UX innovation. Built a UX team from scratch, boosting retention by 24%. Conducted 30+ annual user studies to guide product decisions. Introduced design-thinking workshops across the company to drive craft and alignment.

Business Development Manager at Ausview Real Estate Industry

January 1, 2019 - January 1, 2020

Applied real estate sector insights (buyer psychology/digital conversion) to PropTech UX design decisions.

Product Manager at Huawei Technologies

January 1, 2008 - January 1, 2010

Drove 200% activation growth through UX-centric product strategy.