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I am a dedicated professional with almost 11 years of experience in digital marketing, specifically focused on user acquisition. My journey has taken me through various areas in the field, allowing me to develop a strong understanding of what drives growth and engagement. I thrive on challenges and am committed to providing innovative solutions that lead to success. With a strategic approach and a hands-on mentality, I have successfully managed teams and directed campaigns across multiple platforms. I aim for continuous personal and professional growth, always seeking opportunities to learn and improve. Outside of work, I enjoy spending time with my family and staying active through sports.…I am a dedicated professional with almost 11 years of experience in digital marketing, specifically focused on user acquisition. My journey has taken me through various areas in the field, allowing me to develop a strong understanding of what drives growth and engagement. I thrive on challenges and am committed to providing innovative solutions that lead to success. With a strategic approach and a hands-on mentality, I have successfully managed teams and directed campaigns across multiple platforms. I aim for continuous personal and professional growth, always seeking opportunities to learn and improve. Outside of work, I enjoy spending time with my family and staying active through sports.

Zhdan Golovlev

Performance Marketer, Digital Marketer, Marketing Consultant

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I am a dedicated professional with almost 11 years of experience in digital marketing, specifically focused on user acquisition. My journey has taken me through various areas in the field, allowing me to develop a strong understanding of what drives growth and engagement. I thrive on challenges and am committed to providing innovative solutions that lead to success. With a strategic approach and a hands-on mentality, I have successfully managed teams and directed campaigns across multiple platforms. I aim for continuous personal and professional growth, always seeking opportunities to learn and improve. Outside of work, I enjoy spending time with my family and staying active through sports.…I am a dedicated professional with almost 11 years of experience in digital marketing, specifically focused on user acquisition. My journey has taken me through various areas in the field, allowing me to develop a strong understanding of what drives growth and engagement. I thrive on challenges and am committed to providing innovative solutions that lead to success. With a strategic approach and a hands-on mentality, I have successfully managed teams and directed campaigns across multiple platforms. I aim for continuous personal and professional growth, always seeking opportunities to learn and improve. Outside of work, I enjoy spending time with my family and staying active through sports.

Available to hire

I am a dedicated professional with almost 11 years of experience in digital marketing, specifically focused on user acquisition. My journey has taken me through various areas in the field, allowing me to develop a strong understanding of what drives growth and engagement. I thrive on challenges and am committed to providing innovative solutions that lead to success.

With a strategic approach and a hands-on mentality, I have successfully managed teams and directed campaigns across multiple platforms. I aim for continuous personal and professional growth, always seeking opportunities to learn and improve. Outside of work, I enjoy spending time with my family and staying active through sports.

Language

Russian

Fluent

Work Experience

Head of User Acquisition at Bang Bang Education

March 1, 2023 - Present

Responsible for strategy and performance across acquisition channels. Planned and executed user acquisition strategy, driving traffic into multiple funnels, and managing key digital acquisition channels.

Performance Lead at Skypro (SkyEng)

March 1, 2023 - October 9, 2025

Set up, managed, and optimized paid social campaigns across various platforms while overseeing traffic analysis and performance reporting.

Performance Lead at Digital Agency Moscow

May 1, 2021 - October 9, 2025

Launched, managed, and optimized paid campaigns while overseeing influencer marketing and online reputation management.

Head of SMM at RVR Project

December 1, 2016 - October 9, 2025

Developed brand communication strategies and executed influencer marketing strategies while managing online communities.

Head of User Acquisition at Bang Bang Education

May 1, 2025 - October 9, 2025

Responsible for strategy and performance across acquisition channels. Executed user acquisition strategy from roadmap to implementation, managing key funnel metrics and driving traffic into multiple types of funnels. Collaborated closely with product, content, design, sales, and development teams.

Performance Lead at Skypro (SkyEng) EdTech

March 1, 2023 - October 9, 2025

Setup, management, and optimization of paid social campaigns across various platforms. Oversaw traffic analysis and performance reporting while managing an in-house team and coordinating with external contractors.

Performance Lead at Digital Agency Moscow

May 1, 2021 - October 9, 2025

Launched, managed, and optimized paid campaigns across multiple platforms while handling media planning, budgeting, and KPI tracking. Led a cross-functional team and managed external contractors for CPA-based campaigns.

Head of SMM at RVR Project

December 1, 2016 - October 9, 2025

Developed brand communication strategies and managed online communities while leading cross-functional project teams. Supervised ad campaign launches across social platforms and ensured performance alignment with KPIs.