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I'm Zhihan Liu, a designer based in New York with a Parsons MFA in Design and Technology. I work across web design, product design, and brand, from visual systems and typography to layout, motion, and AI-assisted workflows in Figma. I designed a Shopify storefront for a crystal brand I co-founded that went live in 2024, and I prototype in code with Claude Code and Codex. I care about work that is beautiful, clear, and built to convert.…I'm Zhihan Liu, a designer based in New York with a Parsons MFA in Design and Technology. I work across web design, product design, and brand, from visual systems and typography to layout, motion, and AI-assisted workflows in Figma. I designed a Shopify storefront for a crystal brand I co-founded that went live in 2024, and I prototype in code with Claude Code and Codex. I care about work that is beautiful, clear, and built to convert.

Zhihan Liu

Web Designer, Product Designer, UI Designer, +1

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I'm Zhihan Liu, a designer based in New York with a Parsons MFA in Design and Technology. I work across web design, product design, and brand, from visual systems and typography to layout, motion, and AI-assisted workflows in Figma. I designed a Shopify storefront for a crystal brand I co-founded that went live in 2024, and I prototype in code with Claude Code and Codex. I care about work that is beautiful, clear, and built to convert.…I'm Zhihan Liu, a designer based in New York with a Parsons MFA in Design and Technology. I work across web design, product design, and brand, from visual systems and typography to layout, motion, and AI-assisted workflows in Figma. I designed a Shopify storefront for a crystal brand I co-founded that went live in 2024, and I prototype in code with Claude Code and Codex. I care about work that is beautiful, clear, and built to convert.

Available to hire

I’m Zhihan Liu, a designer based in New York with a Parsons MFA in Design and Technology. I work across web design, product design, and brand, from visual systems and typography to layout, motion, and AI-assisted workflows in Figma. I designed a Shopify storefront for a crystal brand I co-founded that went live in 2024, and I prototype in code with Claude Code and Codex. I care about work that is beautiful, clear, and built to convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Product Designer at Awesome Bears (Remote)

January 1, 2026 - Present

Freelance Social Media Content Creator & Product Designer at Seven Sense

October 1, 2024 - Present

Designed UI/UX and feature functionality for internal and customer-facing app experiences, partnering with the development team in an agile workflow. Also shoot, edit, and publish social content (micro-films, short-form video, key art posters, and photo/text) across Instagram, YouTube, TikTok, and Xiaohongshu, including AI-assisted video alongside live action and in-venue coverage.

Co-Founder & Chief Designer at Hong Kong Crystal Citizen

January 1, 2023 - January 1, 2025

Co-founded and led brand and product design for an independent lifestyle blind-box figurine line, including positioning and market research, 3D prototyping, manufacturer coordination, packaging, logo, brand identity, and production.

Lead Game Narrative Designer at Sohu.com (Game) Ltd.

February 1, 2021 - February 1, 2023

Analyzed player dropoff to identify tutorial friction and iterated chapter structure and game systems to improve retention and conversion. Designed a cross-department production tracking system aligning narrative, art, and systems deliverables by chapter to reduce handoff friction across the production pipeline.