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Hello! I’m Zhiyi Lu, a London-based designer and videographer blending graphic design, and media production to create engaging experiences across digital and physical spaces. I recently completed an MA in Information Experience Design at the Royal College of Art, and I hold a Global Talent Visa endorsed by Arts Council England. From couture brand collaborations to social media campaigns and participatory design exhibitions, I enjoy turning complex ideas into visually compelling, accessible stories. I’m excited to continue crafting meaningful design that connects people with brands, art, and culture.…Hello! I’m Zhiyi Lu, a London-based designer and videographer blending graphic design, and media production to create engaging experiences across digital and physical spaces. I recently completed an MA in Information Experience Design at the Royal College of Art, and I hold a Global Talent Visa endorsed by Arts Council England. From couture brand collaborations to social media campaigns and participatory design exhibitions, I enjoy turning complex ideas into visually compelling, accessible stories. I’m excited to continue crafting meaningful design that connects people with brands, art, and culture.

Zhiyi Lu

Videographer, Graphic Designer, Designer

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Hello! I’m Zhiyi Lu, a London-based designer and videographer blending graphic design, and media production to create engaging experiences across digital and physical spaces. I recently completed an MA in Information Experience Design at the Royal College of Art, and I hold a Global Talent Visa endorsed by Arts Council England. From couture brand collaborations to social media campaigns and participatory design exhibitions, I enjoy turning complex ideas into visually compelling, accessible stories. I’m excited to continue crafting meaningful design that connects people with brands, art, and culture.…Hello! I’m Zhiyi Lu, a London-based designer and videographer blending graphic design, and media production to create engaging experiences across digital and physical spaces. I recently completed an MA in Information Experience Design at the Royal College of Art, and I hold a Global Talent Visa endorsed by Arts Council England. From couture brand collaborations to social media campaigns and participatory design exhibitions, I enjoy turning complex ideas into visually compelling, accessible stories. I’m excited to continue crafting meaningful design that connects people with brands, art, and culture.

Available to hire

Hello! I’m Zhiyi Lu, a London-based designer and videographer blending graphic design, and media production to create engaging experiences across digital and physical spaces. I recently completed an MA in Information Experience Design at the Royal College of Art, and I hold a Global Talent Visa endorsed by Arts Council England.

From couture brand collaborations to social media campaigns and participatory design exhibitions, I enjoy turning complex ideas into visually compelling, accessible stories. I’m excited to continue crafting meaningful design that connects people with brands, art, and culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Videographer at AGpress

October 1, 2025 - Present

Sustainable digital press office supporting couture craftsmanship artisan accessories brand. Increased social media views by recording and editing videos for the CEO across YouTube, Instagram, and partner channels; shot and optimized photographs for the partner channel.

Videographer at Weddings & Honeymoons Media

May 1, 2025 - November 1, 2025

Contributed to the editorial team by filming and editing vodcasts and Instagram Reels for the company’s YouTube, Instagram channels, and wedding magazine. Recorded and edited video podcasts for wedding planners; produced social media trailers for award campaigns; shot behind-the-scenes trailers and photographs for the wedding magazine.

Marketing and Graphic Design Assistant at Hanok

August 1, 2024 - February 1, 2025

Contributed to marketing and design to promote products and increase sales. Supported offline store events and social media campaigns by designing and printing visual assets, including brand packaging, posters, banners, social graphics, and short videos. Assisted with stock planning and daily project management, and managed digital assets for organized team sharing.

Visual Designer at Thakral Corporation

November 1, 2023 - May 1, 2024

Visual Merchandising design for international beauty and fashion brands. Supported brand campaigns by designing banners, landing pages, product visuals, and digital assets for Sephora; enhanced campaign visuals with pop-up videos and posters; collaborated on offline store furnishings and campaigns for Maison Margiela, Ralph Lauren, and Mugler.

Social Media Intern at Lumiere London

July 1, 2022 - September 1, 2022

Assisted CEO with event space preparation and fashion photography using Adobe Lightroom. Increased followers by 30% through After Effects-edited promotional videos; redesigned the Fashiopolis fashion magazine website on WordPress, creating catalog pages, logo, visual layouts, and copy checks with a focus on UX/UI.