Zipporah Koh Tsi Minn

End-to-end design and execution of strategic campaigns including ideation, media planning, budgeting, and go-to-market strategies for international and local brands; managed client communications with designers and copywriters; led post-campaign analysis and optimization; oversaw influencer campaigns and monthly content calendars; managed marketing materials and collaterals.

Led and mentored a cross-functional team of 5 direct reports and 8 in a broader team, overseeing end-to-end social and influencer marketing programs, campaign planning, and client communications. Analyzed market data, consumer insights, and campaign performance metrics to drive learnings for future campaigns. Managed marketing budgets to optimize resource allocation and achieve KPI targets (at least 25% above KPI) for campaigns with clients including Adidas Malaysia, Kotex Malaysia, Levi's regional teams (MY, SG, PH, TH & ID) and William Grant & Sons. Built and maintained strong relationships with clients and third-party vendors to ensure effective collaboration. Directed the creation of marketing materials and advertising collateral and supported planning of global brand campaigns.

End-to-end design and execution of strategic campaigns including ideation, media planning, budgeting, go-to-market strategy for international and local brands. Managed client communications; planned and executed campaigns and day-to-day content for posting; built landing pages in WordPress to optimize event landing pages; contributed to monthly content calendars, contests/giveaways, budgeting, and post-campaign analysis. Oversaw development of marketing materials and advertising collateral and maintained strong client relationships across cross-functional teams.