Available to hire
I’m an experienced, versatile digital marketing professional specializing in paid search, SEM, SEO, and paid social. I partner with brands across sports, finance, luxury e-commerce, telecom, and consumer packaged goods to simplify complexity and deliver dynamic digital solutions that drive growth.
I thrive in collaborative, fast-paced environments, lead small teams, and am passionate about turning data and insights into measurable ROI. I focus on continuous learning and adapting strategies to stay ahead in an ever-evolving digital landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior SEM/SEO Consultant at QAZZ Consulting
November 1, 2020 - PresentDeveloped and executed paid search strategies including Google Ads 360 and Shopping that resulted in significant increases in conversions (+415%), ROI (+450%), and a decrease in CPA (-270%) year over year. Managed Canadian and UK clients such as the Toronto Raptors, Toronto Maple Leafs, and Talk Talk with budgets ranging from £2,500 to £300,000 per month. Led a team of 5 people focused on paid media strategies for consumer and B2B clients.
Assistant Brands & Marketing Manager – Paid Search at Lloyds Banking Group
October 31, 2023 - July 23, 2025Created and implemented various PPC strategies leading to a +125% increase in conversions and +425% increase in ROI year over year. Managed multiple consumer and business clients across the Lloyds Banking Group portfolio.
Senior Search Director at cairns oneil strategic media inc.
February 28, 2021 - July 23, 2025Executed SEM/SEO strategies achieving over +350% increase in ROI. Managed paid search campaigns for clients such as Harry Rosen, Eastlink, Fidelity Investments Canada, and TG Appliances, with monthly budgets between $50,000 and $250,000 CAD.
Account Manager, Paid Search at McCann Canada
November 30, 2017 - July 23, 2025Managed paid search budgets exceeding $100,000 USD monthly for clients in credit reporting and CPG sectors. Developed SEM/SEO strategies that increased ROI by +40% to +150%. Oversaw campaigns with budgets ranging from $120,000 to $275,000 CAD monthly.
Senior SEO Consultant at Institute of Ismaili Studies
October 31, 2023 - July 23, 2025Implemented Google Grants Program resulting in a +770% year over year increase in website visitors. Developed SEO best practices and landing pages for the institution.
Senior SEM/SEO Consultant at QAZZ Consulting
November 1, 2020 - PresentDeveloped and executed paid search strategies including Google Ads 360 and Google Shopping, driving +415% conversions, +450% ROI, and -270% CPA YoY. Created and implemented paid social strategies (Meta Ads) that increased lead quality by +40% MoM. Managed Canadian and UK client portfolios with monthly budgets from £2,500 to £300,000, and led a team of 5 in delivering paid media strategies for consumer and B2B clients.
Assistant Brands & Marketing Manager – Paid Search at Lloyds Banking Group
October 1, 2023 - September 10, 2025Created and implemented PPC strategies that yielded +125% conversions and +425% ROI YoY across various consumer and business clients within the Lloyds Banking Group.
Senior Search Director at Cairns O’Neil Strategic Media Inc.
February 1, 2021 - September 10, 2025Executed SEM/SEO strategies resulting in ROI growth of +350%. Developed and executed paid search strategies including Google Shopping and Ads for clients such as Harry Rosen, Eastlink, Fidelity Investments Canada, TG Appliances, Catelli, and Mucho Burrito with monthly budgets CAD 50,000–250,000.
Account Manager, Paid Search at McCann Canada
November 1, 2017 - September 10, 2025Managed monthly paid search budgets of USD 100,000+ for clients across finance loans and CPG. Developed and executed SEM/SEO strategies that increased ROI by approximately 40%, and managed campaigns with budgets CAD 120,000–275,000 per month for finance and banking clients.
Senior SEO Consultant at Institute of Ismaili Studies
October 1, 2023 - September 10, 2025Created and implemented the Google Grants Program, driving a +770% YoY increase in website visitors. Developed SEO best practices and optimized landing pages for the Institute.
Senior SEM/SEO Consultant at QAZZ Consulting
November 1, 2020 - PresentDeveloped and executed paid search strategies including Google Ads 360 and Shopping, resulting in a +415% increase in conversions, +450% ROI growth, and a -270% CPA year over year. Created and implemented paid social strategies (Meta Ads) contributing to a +40% rise in lead quality month over month. Managed a UK/Canada client roster (e.g., Toronto Raptors, Toronto Maple Leafs, Toronto FC, CAA, University of New Brunswick, Reveri, Royal Mail, Legal & General, Euro Master, Mitchell and Butler's, Talk Talk) with monthly budgets from £2,500 to £300,000. Led a team of 5 in paid media strategies for consumer and B2B clients.
Assistant Brands & Marketing Manager – Paid Search at Lloyds Banking Group
October 31, 2023 - September 10, 2025Created and implemented various PPC strategies that resulted in a +125% increase in conversions and +425% increase in ROI year over year. Managed a variety of consumer and business clients across Lloyds Banking Group.
Senior Search Director at Cairns O'Neil Strategic Media Inc.
February 28, 2021 - September 10, 2025Executed various SEM/SEO strategies that resulted in an ROI increase of +350%. Developed and implemented paid search strategies including Google Shopping and Ads for clients such as Harry Rosen, Eastlink, Fidelity Investments Canada, TG Appliances, Catelli, and Mucho Burrito with monthly budgets ranging from CAD 50,000 to 250,000.
Account Manager, Paid Search at McCann Canada
November 30, 2017 - September 10, 2025Managed a monthly paid search budget of USD 100,000+ for clients across finance loans and CPG; developed & executed SEM/SEO strategies resulting in ROI increases of +40%.
Senior SEO Consultant at Institute of Ismaili Studies
October 31, 2023 - September 10, 2025Created and implemented the Google Grants Program that resulted in a +770% YoY increase in visitors. Developed SEO best practices and landing pages for the Institute of Ismaili Studies.
Senior SEM/SEO Consultant at QAZZ Consulting
November 1, 2020 - PresentDeveloped and executed paid search strategies including Google Ads 360 and Shopping, resulting in +415% conversions, +450% ROI, and -270% CPA YoY. Created paid social strategies (Meta Ads) increasing lead quality by +40% MoM. Managed a roster of Canadian and UK clients with monthly budgets ranging from £2,500 to £300,000. Led a team of 5 and steered paid media strategies for consumer and B2B clients.
Assistant Brands & Marketing Manager – Paid Search at Lloyds Banking Group
October 31, 2023 - September 10, 2025Created and implemented PPC strategies resulting in +125% conversions and +425% ROI YoY. Managed a variety of consumer and business clients across Lloyds Banking Group.
Senior Search Director at Cairns ONeil Strategic Media Inc.
February 28, 2021 - September 10, 2025Executed SEM/SEO strategies delivering ROI uplift of +350%. Developed and executed paid search including Google Shopping and Ads for clients such as Harry Rosen, Eastlink, Fidelity Investments Canada, TG Appliances, Catelli, and Mucho Burrito with monthly budgets CAD 50,000 to 250,000.
Account Manager, Paid Search at McCann Canada
November 30, 2017 - September 10, 2025Managed monthly paid search budgets of USD 100,000+ for clients across finance loans and CPG. Developed and executed SEM/SEO strategies with ROI uplift of +40%. Also managed paid search for finance loans and commercial banking with budgets CAD 120,000 to 275,000 per month.
Senior SEO Consultant at Institute of Ismaili Studies
October 31, 2023 - September 10, 2025Created and implemented Google Grants Program, driving +770% YoY increase in visitors. Developed SEO best practices and landing pages for the Institute of Ismaili Studies.
Education
M.B.A. at Dalhousie University
January 1, 2007 - December 31, 2009Bachelor of Commerce at Dalhousie University
January 1, 2004 - December 31, 2007MBA at Dalhousie University
January 1, 2007 - January 1, 2009Bachelor of Commerce (Co-operative Program), Major in Finance at Dalhousie University
January 1, 2004 - January 1, 2007MBA at Dalhousie University
January 1, 2007 - December 31, 2009Bachelor of Commerce (Co-operative Program) at Dalhousie University
January 1, 2004 - December 31, 2007MBA, Marketing and International Business at Dalhousie University
January 1, 2007 - January 1, 2009Bachelor of Commerce (Co-operative Program), Finance at Dalhousie University
January 1, 2004 - January 1, 2007Qualifications
Google Ads Certification
January 11, 2030 - September 10, 2025Bing Ads Certification
January 11, 2030 - September 10, 2025Google Ads Certification
January 11, 2030 - September 10, 2025Bing Ads Certification
January 11, 2030 - September 10, 2025Google Ads Certification
January 11, 2030 - September 10, 2025Bing Ads Certification
January 11, 2030 - September 10, 2025Industry Experience
Computers & Electronics, Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Non-Profit Organization, Software & Internet, Telecommunications, Retail, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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