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I am a dynamic and results-driven professional with a sharp business acumen for identifying and seizing emerging opportunities. I am passionate about crafting impactful brand strategies that enhance visibility and drive revenue growth. With experience in fast-moving consumer goods (FMCG) and e-commerce industries, I excel at analyzing consumer insights, optimizing marketing campaigns, and maximizing ROI. I am skilled in strategic marketing planning, budget management, market research, and brand partnerships. I enjoy collaborating with key industry players, agencies, and vendors to deliver high-impact campaigns that resonate with audiences and help achieve business goals.…I am a dynamic and results-driven professional with a sharp business acumen for identifying and seizing emerging opportunities. I am passionate about crafting impactful brand strategies that enhance visibility and drive revenue growth. With experience in fast-moving consumer goods (FMCG) and e-commerce industries, I excel at analyzing consumer insights, optimizing marketing campaigns, and maximizing ROI. I am skilled in strategic marketing planning, budget management, market research, and brand partnerships. I enjoy collaborating with key industry players, agencies, and vendors to deliver high-impact campaigns that resonate with audiences and help achieve business goals.

Zoe Chen

Marketing Strategist, Brand Strategist, Digital Marketer, +1

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I am a dynamic and results-driven professional with a sharp business acumen for identifying and seizing emerging opportunities. I am passionate about crafting impactful brand strategies that enhance visibility and drive revenue growth. With experience in fast-moving consumer goods (FMCG) and e-commerce industries, I excel at analyzing consumer insights, optimizing marketing campaigns, and maximizing ROI. I am skilled in strategic marketing planning, budget management, market research, and brand partnerships. I enjoy collaborating with key industry players, agencies, and vendors to deliver high-impact campaigns that resonate with audiences and help achieve business goals.…I am a dynamic and results-driven professional with a sharp business acumen for identifying and seizing emerging opportunities. I am passionate about crafting impactful brand strategies that enhance visibility and drive revenue growth. With experience in fast-moving consumer goods (FMCG) and e-commerce industries, I excel at analyzing consumer insights, optimizing marketing campaigns, and maximizing ROI. I am skilled in strategic marketing planning, budget management, market research, and brand partnerships. I enjoy collaborating with key industry players, agencies, and vendors to deliver high-impact campaigns that resonate with audiences and help achieve business goals.

Available to hire

I am a dynamic and results-driven professional with a sharp business acumen for identifying and seizing emerging opportunities. I am passionate about crafting impactful brand strategies that enhance visibility and drive revenue growth. With experience in fast-moving consumer goods (FMCG) and e-commerce industries, I excel at analyzing consumer insights, optimizing marketing campaigns, and maximizing ROI.

I am skilled in strategic marketing planning, budget management, market research, and brand partnerships. I enjoy collaborating with key industry players, agencies, and vendors to deliver high-impact campaigns that resonate with audiences and help achieve business goals.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Assistant Brand Manager at Roborock, Singapore

December 31, 2024 - July 30, 2025

Planned and executed omni-channel campaigns, roadshows, and trade exhibitions integrating e-commerce, retail, and offline activations to boost brand growth. Managed booth setup, staff training, and on-site marketing strategies like UGC and live streaming to maximize audience engagement. Collaborated with regional brand teams on product launches and promotions, achieving a 42.5% GMV uplift and leading category ranking in Q4 2024 on Shopee and Lazada. Expanded retail partnerships with major stores, integrated in-store promotions, and cross-channel campaigns. Managed digital marketing on Instagram and Facebook, worked with influencer agencies and TikTok KAM to drive significant GMV in livestream campaigns. Delivered data-driven monthly reports on performance and optimized budgets for maximum ROAS.

Co-Founder/ Marketing Strategist /BD Executive at A Trendsetting Handcraft Brand, Singapore

June 30, 2024 - July 30, 2025

Developed FMCG brand positioning and visual identity. Built brand website with WordPress, implementing SEO and SEM strategies to drive organic traffic. Managed Instagram advertising and content creation, increasing online revenue by 40% and growing followers. Conducted consumer and competitor insights to refine brand positioning and boost conversions. Designed and managed pop-up booths with strategic visual merchandising, significantly increasing daily sales while maintaining high ROI. Negotiated for cost savings on booth expenses and expanded business via vendor network development.

Distributor / Marketing Executive at Niteangel Pet Supply Shop (E-Commerce), Singapore

March 31, 2022 - July 30, 2025

Launched an e-store on Lazada in collaboration with a China-based pet brand, achieving average GMV of 20K in first six months. Independently handled product selection, SKU listings, pricing, inventory, order fulfillment, and customer service. Managed paid campaigns and partnered with local non-profits to enhance brand awareness and traffic. Analyzed sales and marketing data to inform strategies. Built supply chain partnerships reducing costs by 30%.

Assistant Brand Manager at Roborock, Singapore

December 31, 2024 - July 30, 2025

Planned and executed omni-channel campaigns, roadshows, and trade exhibitions integrating e-commerce, retail, and offline activations to drive brand growth. Managed booth setup, staff training, and on-site marketing strategies to maximize audience engagement and impact. Collaborated with regional brand teams and E-Commerce KAM to launch new products and promotions, achieving a 42.5% GMV uplift and #1 category ranking on Shopee and Lazada. Expanded offline retail partnerships and integrated in-store promotions and staff training to drive omnichannel sales. Managed Instagram and Facebook content strategy, paid media, and influencer partnerships resulting in $120K+ GMV in a single livestream session. Delivered monthly ad performance and sales reports, managed budgets, and coordinated product launch logistics.

Co-Founder/Marketing Strategist/BD Executive at A Trendsetting Handcraft Brand, Singapore

June 30, 2024 - July 30, 2025

Developed FMCG brand positioning, visual identity, and brand concept to establish strong market presence. Built the brand's website with WordPress, implementing SEO and SEM strategies to drive organic traffic. Managed Instagram account advertising and content creation, achieving a 40% increase in online revenue and gaining 1K+ followers in three months. Identified key demographics and market trends to refine brand positioning and boost conversions. Designed and managed pop-up booths with strategic visual merchandising, driving daily sales from $200+ to $1,000+ with up to 400% ROI. Negotiated vendor partnerships saving 20% on booth expenses and expanded the private vendor network.

Distributor / Marketing Executive at Niteangel Pet Supply Shop (E-Commerce), Singapore

March 31, 2022 - July 30, 2025

Collaborated with China-based pet brand Niteangel to launch an E-store on Lazada achieving an average GMV of 20K in the first six months. Independently managed product selection, SKU listings, pricing, inventory, order fulfillment, and customer service. Managed paid campaigns on e-commerce platforms optimizing ROI. Partnered with local non-profits to boost brand awareness. Analyzed marketing data and sales to identify trends and inform sales strategy. Built partnerships with manufacturers and logistics providers reducing supply costs by 30%.