I am a senior digital content, podcast, video and data visualisation producer, writer, and editor with 15 years of experience in digital journalism and communication. I am used to breaking down complex policy into engaging bitesize content. I specialise in podcasts, videos and content strategies on EU policy, and AI-powered content production processes. My work as a songwriter has been featured in Knocked, the Brussels musical.

Zoe de York

I am a senior digital content, podcast, video and data visualisation producer, writer, and editor with 15 years of experience in digital journalism and communication. I am used to breaking down complex policy into engaging bitesize content. I specialise in podcasts, videos and content strategies on EU policy, and AI-powered content production processes. My work as a songwriter has been featured in Knocked, the Brussels musical.

Available to hire
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Language

English
Fluent
French
Fluent
Dutch
Intermediate

Work Experience

Senior Digital Content Producer at ICF Next
December 1, 2015 - July 31, 2025
Developed content strategies and digital content for major European Commission campaigns. For the European Environment Agency: Developed and ran a workshop on podcasting and video podcasting with Europod. For the European Commission DG European Civil Protection and Humanitarian Aid Operations: Developed podcast episode concepts to promote the activities of DG ECHO in the context of major world events, including the war in Ukraine, wildfires in Europe, and climate change emergencies. My tasks include briefing writers and editing policy backgrounders for partner podcasters, social media posts, as well as working with podcasters to tailor our client's content to their needs. Partnered with 19 podcasts, totalling over 200k downloads. For the Radicalisation Awareness Network Policy Support (European Commission DG Migration and Home Affairs): Production of internal communication videos. Developed and produced a 4-episode internal podcast series on radicalisation and violent extremism. I break down complex stories into engaging bite-size pieces of content. My tasks included researching, interviewing experts, script writing and editing, directing shoots as well as developing new products and production lines across teams and external providers. Productions aimed at an expert audience. For Horizon, the EU Research and Innovation Magazine (until July 2021): Production of social media videos, infographics, maps, data visualisations, timelines, image galleries, and copy for Horizon, a European Commission online magazine on science, health, and technology (page views: 200k page views, 800k video views, and 140k interactions on social media per month). My role included pitching and producing digital content to help our readers better understand science, contribute to our stories, and increase reader retention, streamlining production lines across teams, and leading a team of internal and freelance producers and video editors to increase production. For the European Commission Representation in Belgium: Production of GIFs breaking down the impact of the post-pandemic European recovery plan, NextGenerationEU. I wrote and edited copy in English, and French, as well as supervised the creative translation in Dutch. For various other campaigns and tenders: Creation of content strategies for various European campaigns. Developing social media content calendars in line with campaign objectives and supervising and editing copy for European Commission campaigns. Developing video series and podcast concepts and providing editorial support for scripts (script doctor) for European institutions. Production of social media-ready videos for various European Institutions' campaigns. Adapting content for social media platforms. Updating campaign tools to align with GDPR rules. Updating SEO best practices and working with web developers on implementing new website tools. Developing content strategies and breaking down complex EU policy for campaign strategy development. For ICF
Social media expert at ICF Next
July 23, 2012 - November 30, 2015
Developed social media strategies, created social media assets, and managed social media accounts for various European Commission campaigns on Research and Innovation, Transport, and Environment. Live coverage of events on social media. Analysis and reporting on social media strategies.
Podcast producer, co-host and editor at Making a Musical
August 1, 2025 - Present
Producer, editor and co-host for Making a Musical: a podcast about writing for musical theatre. My tasks include developing the series concept, preparing content for episodes, booking and pre-interviewing guests, recording, co-hosting, editing and mastering episodes, and publishing episodes on all major platforms.

Education

Master in European journalism at Institut des Hautes Études des Communications Sociales (IHECS)
September 1, 2008 - June 30, 2010
Bachelor’s degree in journalism and communication at Institut des Hautes Études des Communications Sociales (IHECS)
September 1, 2005 - June 30, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Life Sciences, Media & Entertainment, Software & Internet, Education