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I'm Zoe López, a creatively strategic professional with a strong eye for aesthetics and a track record in art direction and branding across global campaigns. I have built my experience at multinational agencies, collaborating with teams to craft visually compelling concepts for beauty and lifestyle brands and international clients. I thrive in digital storytelling, developing content for social channels, press materials, and influencer campaigns while ensuring coherence of the brand during launches. I enjoy turning ideas into impactful visuals and clear messaging that resonate with diverse audiences across markets.…I'm Zoe López, a creatively strategic professional with a strong eye for aesthetics and a track record in art direction and branding across global campaigns. I have built my experience at multinational agencies, collaborating with teams to craft visually compelling concepts for beauty and lifestyle brands and international clients. I thrive in digital storytelling, developing content for social channels, press materials, and influencer campaigns while ensuring coherence of the brand during launches. I enjoy turning ideas into impactful visuals and clear messaging that resonate with diverse audiences across markets.

Zoe López

Creative Director, Art Director, Copywriter, +2

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I'm Zoe López, a creatively strategic professional with a strong eye for aesthetics and a track record in art direction and branding across global campaigns. I have built my experience at multinational agencies, collaborating with teams to craft visually compelling concepts for beauty and lifestyle brands and international clients. I thrive in digital storytelling, developing content for social channels, press materials, and influencer campaigns while ensuring coherence of the brand during launches. I enjoy turning ideas into impactful visuals and clear messaging that resonate with diverse audiences across markets.…I'm Zoe López, a creatively strategic professional with a strong eye for aesthetics and a track record in art direction and branding across global campaigns. I have built my experience at multinational agencies, collaborating with teams to craft visually compelling concepts for beauty and lifestyle brands and international clients. I thrive in digital storytelling, developing content for social channels, press materials, and influencer campaigns while ensuring coherence of the brand during launches. I enjoy turning ideas into impactful visuals and clear messaging that resonate with diverse audiences across markets.

Available to hire

I’m Zoe López, a creatively strategic professional with a strong eye for aesthetics and a track record in art direction and branding across global campaigns. I have built my experience at multinational agencies, collaborating with teams to craft visually compelling concepts for beauty and lifestyle brands and international clients.

I thrive in digital storytelling, developing content for social channels, press materials, and influencer campaigns while ensuring coherence of the brand during launches. I enjoy turning ideas into impactful visuals and clear messaging that resonate with diverse audiences across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Art Director Trainee at Hogarth Worldwide - WPP

June 1, 2025 - November 30, 2025

Supported senior art directors in developing visuals for global campaigns, assisting with concept generation, layout, and asset production to ensure brand consistency and timely delivery across markets.

Creative Art Director Trainee at Alem Comunicación

February 1, 2025 - June 30, 2025

Contributed to creative concept development and art direction for client campaigns in Madrid, translating brand guidelines into compelling visuals, storyboards, and social content.

Digital Media Planner Trainee at Starcom - Publicis Groupe

May 1, 2022 - November 30, 2022

Assisted digital media planning for international brands; developed and monitored media plans, optimized campaigns across channels, and reported performance for clients including Fiat, Fiat Pro, Abarth, Alfa Romeo, Jeep and ghd.

Brand & Communication Consultant at Freelance

January 1, 2020 - December 31, 2023

Conceptualización creativa e integral de campañas para clientes internacionales: LALIGA, Heineken, Endesa. Planificación, seguimiento y optimización de campañas digitales; branding, diseño de identidad, estrategia de marca, campañas con influencers y gestión de redes sociales.