Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Digital Marketing Specialist with 2+ years of experience delivering integrated campaigns across the UK and Southeast Asia for consumer brands and purpose-led organisations. I’ve worked end-to-end across social, CRM/email, web, and creator channels—planning content, activating campaigns, and then using performance data to continuously improve results. I’m especially strong in turning numbers into decisions, using advanced Excel and Google Analytics to build KPI reporting and insights that lift sign-ups, engagement, and conversion. From building a website from scratch with SEO and accessibility in WordPress to coordinating influencer campaigns and event logistics, I enjoy fast-paced stakeholder work and take pride in delivering campaigns on time, within budget, and with clear brand safety.…I’m a Digital Marketing Specialist with 2+ years of experience delivering integrated campaigns across the UK and Southeast Asia for consumer brands and purpose-led organisations. I’ve worked end-to-end across social, CRM/email, web, and creator channels—planning content, activating campaigns, and then using performance data to continuously improve results. I’m especially strong in turning numbers into decisions, using advanced Excel and Google Analytics to build KPI reporting and insights that lift sign-ups, engagement, and conversion. From building a website from scratch with SEO and accessibility in WordPress to coordinating influencer campaigns and event logistics, I enjoy fast-paced stakeholder work and take pride in delivering campaigns on time, within budget, and with clear brand safety.

Zoe Nguyen

Marketer, Digital Marketer, Web Designer, +4





I’m a Digital Marketing Specialist with 2+ years of experience delivering integrated campaigns across the UK and Southeast Asia for consumer brands and purpose-led organisations. I’ve worked end-to-end across social, CRM/email, web, and creator channels—planning content, activating campaigns, and then using performance data to continuously improve results. I’m especially strong in turning numbers into decisions, using advanced Excel and Google Analytics to build KPI reporting and insights that lift sign-ups, engagement, and conversion. From building a website from scratch with SEO and accessibility in WordPress to coordinating influencer campaigns and event logistics, I enjoy fast-paced stakeholder work and take pride in delivering campaigns on time, within budget, and with clear brand safety.…I’m a Digital Marketing Specialist with 2+ years of experience delivering integrated campaigns across the UK and Southeast Asia for consumer brands and purpose-led organisations. I’ve worked end-to-end across social, CRM/email, web, and creator channels—planning content, activating campaigns, and then using performance data to continuously improve results. I’m especially strong in turning numbers into decisions, using advanced Excel and Google Analytics to build KPI reporting and insights that lift sign-ups, engagement, and conversion. From building a website from scratch with SEO and accessibility in WordPress to coordinating influencer campaigns and event logistics, I enjoy fast-paced stakeholder work and take pride in delivering campaigns on time, within budget, and with clear brand safety.

Available to hire

I’m a Digital Marketing Specialist with 2+ years of experience delivering integrated campaigns across the UK and Southeast Asia for consumer brands and purpose-led organisations. I’ve worked end-to-end across social, CRM/email, web, and creator channels—planning content, activating campaigns, and then using performance data to continuously improve results.

I’m especially strong in turning numbers into decisions, using advanced Excel and Google Analytics to build KPI reporting and insights that lift sign-ups, engagement, and conversion. From building a website from scratch with SEO and accessibility in WordPress to coordinating influencer campaigns and event logistics, I enjoy fast-paced stakeholder work and take pride in delivering campaigns on time, within budget, and with clear brand safety.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sales Associate at Ralph Lauren

November 1, 2025 - Present

Serves as a bridge between premium fashion retail and corporate PR/marketing through customer insight. Awarded Polo Player of the Quarter for outstanding service and sales impact. Generated over £1.8k in additional omnichannel sales in one month as one of the store’s leading Endless Aisle users, supporting Cannock’s adoption of connected retail. Helped the team exceed Q4 sales targets by 20% during peak trading (Black Friday and Christmas), representing Ralph Lauren brand standards and premium customer experience.

Digital Marketing Assistant at Initiative for Social Enterprise (iSE)

October 1, 2024 - May 1, 2025

Ran monthly campaign and content performance reporting using Excel and Google Analytics, turning webinar/event engagement data into actionable recommendations that increased webinar sign-ups by 32% and doubled repeat attendance. Coordinated multichannel content across LinkedIn, Instagram, and Facebook to deliver 82% growth in impressions and 117% growth in comments over three months. Built i-se.co.uk from scratch (HTML/CSS, SEO, accessibility), generating 1.8k pageviews in the first month and improving email CTR by 25% through structured A/B testing. Produced testimonial and campaign assets in collaboration with partners and experts, and managed end-to-end communications across Facebook, Instagram, LinkedIn, Mailchimp, and WordPress including scheduling, segmentation, and performance tracking.

Strategic Marketing Consultant (Intern) at Design Portfolio

July 1, 2024 - December 1, 2024

Delivered market, competitor, and SWOT research that informed corporate communications strategy and positioning. Presented recommendations directly to the Board of Directors. Built integrated marketing recommendations based on performance insights to identify short- and long-term growth opportunities, and created customer segmentation and CRM management plans to improve targeting for email campaigns and investor communications.

Account Executive at The A List Agency

January 1, 2023 - December 1, 2023

Managed 3 end-to-end digital campaigns across creator and social channels, from campaign setup and briefings through approvals, activation, and reporting, achieving 97% on-time delivery and 6.2x ROAS. Coordinated logistics for 100+ influencers per campaign, including briefing, scheduling, sourcing, and on-the-ground delivery for major brand events and product activations. Owned the full creator campaign process from brief creation and talent sourcing through content delivery and post-campaign analysis, executing 5+ influencer campaigns across TikTok, Instagram, and Facebook that increased reach by 35% and improved engagement by 30%. Managed 5+ key client relationships while maintaining brand safety and delivering on time and within budget; built proposals using audience insights and projected performance and contributed to two successful pitches worth 3 billion VND.

Account Internship at Zee Agency

May 1, 2022 - January 1, 2023

Supported end-to-end event activations, including vendor contract negotiation and maintaining relationships with brand ambassadors to ensure seamless on-site logistics. Coordinated production logistics with stylists, photographers, and crews for 10+ influencer shoots, each surpassing 1M organic views, by combining audience insights with data-driven content optimisation. Managed performance reporting for affiliate campaigns, tracking reach, traffic, conversion, and ROI to inform ongoing decisions.