Zoë Anneline Peck

Language

English
Fluent

Work Experience

Marketing Director at Hammerhead Warehouse Systems
May 31, 2025 - July 17, 2025
Led brand development and multi-channel marketing strategy, created proposals and brand-aligned sales presentation decks, developed social media content, scheduling, and strategy. Designed all marketing assets, including pitch decks, print and trade show collateral, managed website SEO and content planning, and executed targeted email campaigns with segmentation and performance tracking. Collaborated with leadership to produce cross-sector marketing materials. Drove $4.35M in marketing-sourced revenue in 2024 through optimized digital strategy.
Marketing Director at Next IT Solutions
July 31, 2023 - July 17, 2025
Led marketing for a growing B2B tech company, overseeing brand, content, and digital strategy. Directed social, email, and content marketing to drive engagement and generate leads. Created digital and print assets to support positioning and business objectives. Built performance dashboards to track KPIs and guide strategic decisions. Secured earned media coverage in the Orange County Business Journal.
Marketing & Brand Consultant at Freelance
January 1, 2020 - Present
Led digital marketing and brand initiatives for clients across diverse industries. Developed brand identities from concept to launch. Directed social media strategy and content to drive engagement and maintain brand voice. Designed high-impact assets for digital and print. Built SEO-optimized websites and content, including blogs, landing pages, and site updates. Delivered full brand systems with visual and verbal identity grounded in user psychology and design clarity.
Marketing Director at Hammerhead Warehouse Systems
May 31, 2025 - July 23, 2025
Led brand development and multi-channel marketing strategy. Created proposals and brand-aligned sales presentation decks. Developed social media strategy, content, and scheduling. Designed marketing assets, including pitch decks, print materials, and trade show collateral. Managed website SEO, content strategy, and design. Executed targeted email campaigns with segmentation and performance tracking. Partnered with leadership to produce cross-sector marketing materials. Drove $4.35M in marketing-sourced revenue in 2024 through optimized digital strategy.
Marketing Director at Next IT Solutions
July 31, 2023 - July 23, 2025
Led marketing for a growing B2B tech company, overseeing brand, content, and digital strategy. Directed social media, email marketing, and content creation to drive engagement and generate leads. Developed digital and print assets aligned with brand positioning and business goals. Wrote and secured feature coverage in the Orange County Business Journal. Built performance dashboards to track KPIs and inform strategic decisions.
Marketing & Brand Consultant at Freelance/Contract
January 1, 2020 - Present
Led digital marketing and brand strategy initiatives for clients across diverse industries. Developed brand identities from concept to launch, integrating visual direction with strategic messaging. Oversaw social media strategy and content creation to drive engagement and protect brand voice. Designed impactful digital and print assets that elevate brand presence and support business growth. Built SEO-optimized websites and content, including blogs, landing pages, and ongoing site enhancements. Crafted comprehensive brand systems grounded in consumer psychology, market insights, and intentional design.
Marketing Director at Next ITS Solutions
July 31, 2023 - September 29, 2025
Led multi-channel marketing strategy; Created proposals and brand-aligned sales decks; Developed social media strategy, content, and scheduling; Designed marketing assets including pitch decks, print materials, and trade show collateral; Managed website SEO, content strategy, and design; Executed targeted email campaigns with segmentation and performance tracking; Partnered with leadership to produce cross-sector marketing materials; Drove $4.35M in marketing-sourced revenue in 2024 through optimized digital strategy.
Brand Development Lead
May 31, 2025 - September 29, 2025
Led brand development and multi-channel marketing strategy from concept to launch; Created brand proposals and collateral; Developed social media strategy and content scheduling; Designed marketing assets including pitch decks, print materials, and trade show collateral; Built SEO-friendly website content and ongoing site enhancements; Wrote and implemented brand systems grounded in consumer psychology, market insights, and intentional design; Built dashboards to track KPIs and inform decisions.
Marketing & Brand Consultant at Freelancer / Contract
January 1, 2020 - Present
Led digital marketing and brand strategy initiatives for clients across diverse industries. Developed brand identities from concept to launch, integrating visual direction with strategic messaging. Oversaw social media strategy and content creation to drive engagement and protect brand voice. Designed marketing assets and content including pitch decks, print materials, and trade show collateral. Built SEO-optimized websites and content (blogs, landing pages, ongoing site enhancements). Drove social media strategy and content to drive engagement and generate leads. Built performance dashboards to track KPIs and inform strategic decisions.
Marketing Director at Hammerhead Warehouse Systems
May 31, 2025 - September 29, 2025
Led holistic marketing, branding and growth initiatives across channels; developed multi-year brand strategy; oversaw content creation and digital growth; built cross-functional teams and processes; drove $4.35M in marketing-sourced revenue in 2024.
Marketing Director at Next ITS Solutions
July 31, 2023 - September 29, 2025
Led marketing for a growing B2B tech company; oversaw brand, content, and digital strategy; managed multi-channel campaigns and marketing budget; improved lead generation and conversion rates.
Freelance Digital Marketing & Brand Strategy at Self-Employed / Freelance
January 1, 2020 - Present
Led digital marketing and brand strategy initiatives for clients across diverse industries; created brand identities from concept to launch; developed social media strategies, content calendars, and marketing assets (pitch decks, print materials, event collateral).

Education

M.A. in Psychology at University of Kentucky
January 1, 2022 - December 31, 2023
B.A. in Psychology at Auburn University
January 1, 2016 - May 31, 2020
M.A. in Psychology at University of Kentucky
January 1, 2023 - December 31, 2023
B.A. in Psychology at Auburn University
January 1, 2020 - May 31, 2020
A.A. in Psychology at University of Kentucky
January 11, 2030 - December 1, 2023
B.A. in Psychology at Auburn University
January 11, 2030 - May 1, 2020
B.A. in Psychology at University of Kentucky
January 11, 2030 - December 1, 2023
A.A. in Psychology at Auburn University
January 11, 2030 - May 1, 2020

Qualifications

Content Creation: Strategy & Tools
September 1, 2022 - September 30, 2022
Unconscious Bias
March 1, 2022 - March 31, 2022
Content Creation: Strategy & Tools
September 1, 2022 - September 30, 2022
Unconscious Bias
March 1, 2022 - March 31, 2022
Content Creation: Strategy & Tools — LinkedIn Learning
January 11, 2030 - September 1, 2022
Unconscious Bias Certification — PMI (Project Management Institute)
January 11, 2030 - March 1, 2022
Content Creation: Strategy & Tools (LinkedIn Learning)
September 1, 2022 - September 29, 2025
Unconscious Bias Certification (PMI)
January 11, 2030 - March 1, 2022

Industry Experience

Professional Services, Software & Internet, Manufacturing, Media & Entertainment, Consumer Goods, Wholesale & Distribution, Real Estate & Construction, Travel & Hospitality, Other