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I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings. I excel at managing cross-functional projects, coordinating deliverables, and translating research and performance data into actionable insights. Skilled with tools like Google Analytics, HubSpot, MailChimp, Canva, ChatGPT, Excel, and Airtable. Known for balancing creative problem-solving with organized execution, I consistently drive engagement through clear, consistent brand messaging and collaborative teamwork. I thrive in environments that challenge my strategic thinking and adaptability while allowing me to deliver measurable marketing results.…I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings. I excel at managing cross-functional projects, coordinating deliverables, and translating research and performance data into actionable insights. Skilled with tools like Google Analytics, HubSpot, MailChimp, Canva, ChatGPT, Excel, and Airtable. Known for balancing creative problem-solving with organized execution, I consistently drive engagement through clear, consistent brand messaging and collaborative teamwork. I thrive in environments that challenge my strategic thinking and adaptability while allowing me to deliver measurable marketing results.

Y i (Z o ey) Zh ao

Digital Marketer, Marketer, Marketing Strategist, +7

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I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings. I excel at managing cross-functional projects, coordinating deliverables, and translating research and performance data into actionable insights. Skilled with tools like Google Analytics, HubSpot, MailChimp, Canva, ChatGPT, Excel, and Airtable. Known for balancing creative problem-solving with organized execution, I consistently drive engagement through clear, consistent brand messaging and collaborative teamwork. I thrive in environments that challenge my strategic thinking and adaptability while allowing me to deliver measurable marketing results.…I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings. I excel at managing cross-functional projects, coordinating deliverables, and translating research and performance data into actionable insights. Skilled with tools like Google Analytics, HubSpot, MailChimp, Canva, ChatGPT, Excel, and Airtable. Known for balancing creative problem-solving with organized execution, I consistently drive engagement through clear, consistent brand messaging and collaborative teamwork. I thrive in environments that challenge my strategic thinking and adaptability while allowing me to deliver measurable marketing results.

Available to hire

I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings. I excel at managing cross-functional projects, coordinating deliverables, and translating research and performance data into actionable insights. Skilled with tools like Google Analytics, HubSpot, MailChimp, Canva, ChatGPT, Excel, and Airtable.

Known for balancing creative problem-solving with organized execution, I consistently drive engagement through clear, consistent brand messaging and collaborative teamwork. I thrive in environments that challenge my strategic thinking and adaptability while allowing me to deliver measurable marketing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Specialist & Founding Team Member at NexInfluenz Inc.

March 31, 2025 - August 6, 2025

Outreached and onboarded over 1,200 creators and 35 businesses, driving a 40% increase in user-generated content within 6 months. Collaborated across marketing, product, and design teams to launch 5 campaigns; tracked KPIs using Google Analytics, Meta Ads Manager, and in-app engagement data to optimize messaging and rollout. Created and maintained campaign dashboards in Airtable and Google Sheets, improving cross-team visibility and speeding up weekly review processes by 30%. Refined content strategy by using social platform analytics, boosting engagement by 22%. Partnered with product teams to improve onboarding flow, reducing drop-off by 12%.

Marketing & Communications Intern at Venture Strategic Inc.

June 1, 2025 - Present

Supported 4 public sector campaigns reaching over 10,000 California residents via multi-channel marketing. Coordinated timelines and deliverables across 3 departments using Asana and Slack. Created and scheduled over 20 social media posts and more than 10 email newsletters for 2 healthcare clients. Managed social media content scheduling with Agorapulse, increasing platform efficiency and reducing posting errors.

Social Media Marketing Specialist at SignShine Inc.

July 31, 2023 - August 6, 2025

Developed and published more than 85 content pieces, achieving a 15% increase in organic reach and adding over 2,300 new followers. Ran targeted event promotions that boosted RSVPs by 22%, including family workshops and live streams. Conducted weekly competitor audits across 5 platforms, influencing updates to brand tone and strategy.

Freelance Content Creator & Digital Marketer at Various Brands

January 1, 2018 - Present

Produced over 200 short-form videos with a combined 600K+ followers and 12M+ views across RedNote, Douyin, and YouTube. Managed more than 100 brand collaborations including content planning, scripting, and real-time reporting. Generated over 500 purchases in a single campaign by analyzing audience preferences and crafting targeted, trend-aligned content that resonated across platforms. Achieved an average engagement rate of 11.4%, outperforming TikTok industry benchmarks by 4-5 times.

Capstone Research Consultant at Girls Inc. of Los Angeles

June 30, 2025 - August 6, 2025

Designed and implemented a study with over 30 survey and interview responses across 2 program sites. Created 3 dashboards, a comprehensive 60-page report, and a 30+ slide board presentation, leading to a 70% adoption rate of the new strategy. Reduced research data processing time by automating survey coding and using Excel pivot tables for analysis.

Marketing Specialist & Founding Team Member at NexInfluenz Inc. (Startup)

March 1, 2025 - August 6, 2025

Outreached and onboarded over 1,200 creators and 35 businesses, driving a 40% increase in user-generated content within 6 months. Collaborated across marketing, product, and design to launch 5 campaigns; tracked KPIs using Google Analytics, Meta Ads Manager, and in-app engagement data to optimize messaging and rollout. Created and maintained campaign dashboards in Airtable and Google Sheets, improving cross-team visibility and speeding up weekly review processes by 30%. Used social platform analytics to refine content strategy, boosting engagement by 22%. Collaborated with product teams to improve onboarding flow, reducing drop-off by 12%.

Marketing & Communications Intern at Venture Strategic Inc. (Marketing Agency)

June 1, 2025 - Present

Supported 4 public sector campaigns, reaching over 10,000 California residents via multi-channel marketing. Coordinated timelines and deliverables using Asana and Slack across 3 departments. Created and scheduled 20+ social media posts and 10+ email newsletters for 2 healthcare clients. Scheduled social media content using Agorapulse, increasing platform efficiency and reducing posting errors.

Social Media Marketing Specialist at SignShine Inc.

July 1, 2023 - August 6, 2025

Developed and published over 85 content pieces, resulting in a 15% increase in organic reach and adding over 2,300 new followers. Ran targeted event promotions that boosted RSVPs by 22%, including family workshops and live streams. Performed weekly audits of competitors across 5 platforms, reshaping brand tone and strategy.

Freelance Content Creator & Digital Marketer at Various Brands (UGC & Paid Partnerships)

January 1, 2018 - Present

Produced over 200 short-form videos, amassing over 600,000 total followers and 12 million views across RedNote, Douyin, and YouTube. Managed over 100 brand collaborations involving content planning, scripting, and real-time reporting. Drove over 500 purchases in a single campaign by analyzing audience preferences and crafting targeted, trend-aligned content. Achieved an average engagement rate of 11.4%, exceeding industry benchmarks for TikTok by 4–5x.

Capstone Research Consultant at Girls Inc. of Los Angeles

June 1, 2025 - August 6, 2025

Designed and implemented a study with more than 30 survey and interview responses across 2 program sites. Created 3 dashboards, a detailed 60+ page report, and a 30+ slide board presentation, leading to a 70% adoption rate of the new strategy. Reduced research data processing time by automating survey coding and Excel pivot analysis.