Y i (Z o ey) Zh ao
I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings.
About
I am a detail-driven and data-savvy marketing specialist with over 4 years of hands-on experience in campaign management, content creation, and digital marketing across startup, nonprofit, and agency settings. I excel at managing cross-functional projects, coordinating deliverables, and translating research and performance data into actionable insights. Skilled with tools like Google Analytics, HubSpot, MailChimp, Canva, ChatGPT, Excel, and Airtable.
Known for balancing creative problem-solving with organized execution, I consistently drive engagement through clear, consistent brand messaging and collaborative teamwork. I thrive in environments that challenge my strategic thinking and adaptability while allowing me to deliver measurable marketing results.
- 8 years' experience
- Joined August 2025
Industry experience
- Software & Internet
- Non-Profit Organization
- Healthcare
- Media & Entertainment
- Professional Services
- Retail
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Work experience· 10 roles
Designed and implemented a study with over 30 survey and interview responses across 2 program sites. Created 3 dashboards, a comprehensive 60-page report, and a 30+ slide board presentation, leading to a 70% adoption rate of the new strategy. Reduced research data processing time by automating survey coding and using Excel pivot tables for analysis.
Designed and implemented a study with more than 30 survey and interview responses across 2 program sites. Created 3 dashboards, a detailed 60+ page report, and a 30+ slide board presentation, leading to a 70% adoption rate of the new strategy. Reduced research data processing time by automating survey coding and Excel pivot analysis.
Supported 4 public sector campaigns, reaching over 10,000 California residents via multi-channel marketing. Coordinated timelines and deliverables using Asana and Slack across 3 departments. Created and scheduled 20+ social media posts and 10+ email newsletters for 2 healthcare clients. Scheduled social media content using Agorapulse, increasing platform efficiency and reducing posting errors.
Education
Certifications and awards
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