I am a data-driven Digital Marketing Specialist with 5+ years of experience driving growth for US-based SaaS, eCommerce, and B2B companies. I excel in SEO, PPC, CRO, Email Automation, and Analytics, and I enjoy scaling organic traffic, improving ROAS, and optimizing full-funnel acquisition. My expertise spans technical SEO, Google Ads, Meta Ads, Looker Studio reporting, and CRM integrations. I collaborate with cross-functional teams to build dashboards, tune campaigns, and deliver measurable results.

I am a data-driven Digital Marketing Specialist with 5+ years of experience driving growth for US-based SaaS, eCommerce, and B2B companies. I excel in SEO, PPC, CRO, Email Automation, and Analytics, and I enjoy scaling organic traffic, improving ROAS, and optimizing full-funnel acquisition. My expertise spans technical SEO, Google Ads, Meta Ads, Looker Studio reporting, and CRM integrations. I collaborate with cross-functional teams to build dashboards, tune campaigns, and deliver measurable results.

Available to hire

I am a data-driven Digital Marketing Specialist with 5+ years of experience driving growth for US-based SaaS, eCommerce, and B2B companies. I excel in SEO, PPC, CRO, Email Automation, and Analytics, and I enjoy scaling organic traffic, improving ROAS, and optimizing full-funnel acquisition.

My expertise spans technical SEO, Google Ads, Meta Ads, Looker Studio reporting, and CRM integrations. I collaborate with cross-functional teams to build dashboards, tune campaigns, and deliver measurable results.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Digital Marketing Manager at Diget Group
May 1, 2025 - Present
Scaled client ad accounts achieving an average ROAS of 4x across budgets ranging from 500 to 15000 USD. Raised conversion rates by 30 percent through structured A/B testing for creatives, landing pages, and audiences. Built custom Looker Studio dashboards for real-time insights for US and Canadian clients. Improved lead quality and tracking accuracy via pixel implementation, GTM setup, and HubSpot/Zoho CRM integrations. Collaborated with US-based remote teams on CRO and creative development.
Performance Marketing Manager at Crawlbytes
April 1, 2025 - September 30, 2025
Reduced CPA by 30 percent across multiple industries including retail, healthcare, and professional services. Increased conversion rates by up to 25 percent through creative and landing page experimentation. Managed budgets up to 550000 PKR per client while consistently exceeding ROI targets. Created automated performance dashboards and managed tracking through GTM and UTM frameworks. Mentored junior marketers, improving operational efficiency.
Digital Marketing Specialist at Hammani Tech
August 1, 2023 - March 1, 2025
Executed SEO, PPC, and email automation campaigns driving organic growth and leads. Improved ROAS and reduced CPA through optimized Google and Bing Ads structures. Increased organic rankings and MQLs through technical SEO, content planning, and site architecture improvements. Built automated nurture sequences improving email engagement.
SEO Specialist at Hammani Tech
December 1, 2022 - July 31, 2023
Conducted full technical audits resolving indexing, speed, schema, and CWV issues. Improved rankings through on-page optimization, schema implementation, and internal linking strategy.
SEO Specialist at Comtanix
June 1, 2022 - November 30, 2022
Developed SEO strategies for SaaS clients improving high-intent traffic and domain authority. Executed white-hat link-building and competitive keyword strategies.
SEO Executive at Bluebird Communication
June 1, 2021 - May 31, 2022
Performed keyword research, on-page optimization, and SEO-friendly content creation.
SEO Intern at Bluebird Communication
March 1, 2021 - May 31, 2021
Assisted with keyword analysis, audits, and link-building research.
Territory Sales Officer at Bosch Pharmaceuticals
December 1, 2017 - November 30, 2020
Achieved 2.5M to 3M PKR monthly sales targets. Acquired 3 to 5 new clients monthly; strengthened client relationships and market coverage.

Education

Bachelor of Business Administration at Virtual University of Pakistan
October 1, 2025 - April 1, 2028
Associate Degree in Computer Science at Government College University Faisalabad
September 1, 2015 - August 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail