Digital production and strategy leader with 20 years of multidisciplinary experience spanning web, creative production, content, video, digital marketing, and communications, including more than a decade at Public Consulting Group. Advanced from Senior Web Designer to Digital Production Manager while combining hands-on technical and creative expertise with business leadership (MBA) and cross-functional team management. Leads digital initiatives from intake through planning, production, launch, and ongoing maintenance and optimization—connecting business and stakeholder needs to practical web/digital solutions. Experienced in building scalable web operations, guiding migrations and redesigns across WordPress and other platforms, and improving performance through SEO and analytics.…

Jon Hoffman

Digital production and strategy leader with 20 years of multidisciplinary experience spanning web, creative production, content, video, digital marketing, and communications, including more than a decade at Public Consulting Group. Advanced from Senior Web Designer to Digital Production Manager while combining hands-on technical and creative expertise with business leadership (MBA) and cross-functional team management. Leads digital initiatives from intake through planning, production, launch, and ongoing maintenance and optimization—connecting business and stakeholder needs to practical web/digital solutions. Experienced in building scalable web operations, guiding migrations and redesigns across WordPress and other platforms, and improving performance through SEO and analytics.…

Available to hire

Digital production and strategy leader with 20 years of multidisciplinary experience spanning web, creative production, content, video, digital marketing, and communications, including more than a decade at Public Consulting Group. Advanced from Senior Web Designer to Digital Production Manager while combining hands-on technical and creative expertise with business leadership (MBA) and cross-functional team management.

Leads digital initiatives from intake through planning, production, launch, and ongoing maintenance and optimization—connecting business and stakeholder needs to practical web/digital solutions. Experienced in building scalable web operations, guiding migrations and redesigns across WordPress and other platforms, and improving performance through SEO and analytics.

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Language

English
Fluent
German
Intermediate
Japanese
Beginner
Portuguese
Beginner
Spanish; Castilian
Intermediate

Work Experience

Digital Production Manager at Public Consulting Group, Inc. (PCG)
June 1, 2023 - Present
Lead digital production within Marketing & Communications, managing a multidisciplinary team supporting web, video, creative, SEO, digital strategy, content, and communications initiatives. Provide coaching, prioritization, quality oversight, and professional development; run a leadership cadence via weekly team meetings, weekly 1:1s, and biweekly touchpoints with the Creative Director. Guide initiatives through intake, requirements, planning, resource coordination, stakeholder review, launch, maintenance, support, and measurement. Manage website maintenance, redesigns, migrations, and launches across WordPress and Azure-based hosting, plus Squarespace microsites; coordinate vendor and agency support for video and broader digital workloads. Serve as a cross-functional point of contact translating organizational needs into actionable digital solutions and supporting firmwide redesign/modernization efforts including architecture, UX/UI, production, hosting, and migration.
Senior Web Designer at Public Consulting Group, Inc. (PCG)
December 1, 2013 - June 1, 2023
Held a broad enterprise web and digital role spanning web management, UX/UI, development, SEO, analytics, content, digital marketing, social media, and infrastructure coordination. Built, maintained, and updated a portfolio of 30+ PCG websites including corporate and client-facing properties, marketing pages, intranet/SharePoint environments, and document libraries. Designed responsive websites, landing pages, email campaigns, and user interfaces in collaboration with internal development teams. Managed SEO, web content optimization, and analytics/reporting for websites, landing pages, and email campaigns, sharing performance insights with leadership and operations teams. Partnered across Marketing, Communications, Graphic Design, and Corporate Technology for integrated initiatives including server maintenance, configuration, and migrations. Oversaw corporate/practice social media publishing and campaign support with performance tracking; produced and edited video and motion graphics f
Operations Support Team Lead at Public Partnerships, LLC (PPL)
July 1, 2010 - December 1, 2013
Managed eight employees across two offices within a high-volume, deadline-driven payroll operation processing 80,000+ pieces of mail per week. Led day-to-day workflow across geographically distributed locations and created/maintained databases supporting inventory, mass mailing projects, office finances, and postage tracking. Expanded responsibilities into marketing and communications through logo/graphic concepts, employee newsletters, and internal digital communications.
In-House IT & Web Specialist, Walden Pond State Reservation at Massachusetts Department of Conservation & Recreation (DCR)
June 1, 2006 - July 1, 2010
Served as the in-house web and technology resource creating and maintaining websites, blogs, and social media channels used for timely visitor information, interpretive programs, closings, water conditions, and operational updates. Installed, maintained, and troubleshot computer hardware and wireless-network technology while supporting public communications across web, social media, email, telephone, and in-person channels.

Education

Bachelors of Arts at Emerson Collage
September 7, 2001 - June 23, 2006
Double Major: Writing, Literature & Publishing, New Media Production. Music Minor.
Masters of Business Administration at Clark University
January 18, 2019 - June 25, 2021
MBA earned through cohort program though my current company (PCG).
Master of Business Administration (MBA) at Clark University
January 1, 2021 - January 1, 2021
B.A., New Media Production / Writing, Literature & Publishing at Emerson College
January 1, 2006 - January 1, 2006
MBA at Clark University
January 1, 2021 - January 1, 2021
B.A. at Emerson College
January 1, 2006 - January 1, 2006

Qualifications

Google Analytics
January 11, 2030 - August 28, 2026
SEMrush
January 11, 2030 - August 28, 2026
Mimic Pro
January 11, 2030 - August 28, 2026
Microsoft Certified Professional
January 11, 2030 - August 28, 2026
Microsoft Certified Solutions Associate
January 11, 2030 - August 28, 2026

Industry Experience

Financial Services, Education, Other, Software & Internet, Professional Services, Media & Entertainment, Government, Non-Profit Organization, Computers & Electronics
    Public Consulting Group
    Worked to support our vendor, website launch and to adjust branding to fit company standards. Currently I maintain the website and blog and am training the communications team on how to create blog posts. webdesigner designer branding wordpress…
    Ohio HCBS Provider Network Development and Oversight
    Re-designed website for company employees to make timely updates regarding trainings and news posts for the state client in Ohio. Trained a handful of staff to make updates and currently support any larger development/design updates needed on their end. branding webdesigner designer photo…
    University Instructors
    Re-designed website from an archaic Content Management System into an easier-to-manage Squarespace environment for the client. Currently support and maintain this website. webdesigner branding designer logo…
    Surprise Birthday, Flyer 2
    Designed this flyer for the surprise party of the dad of a well-known Wedding DJ in the Boston music scene. photo logo graphicdesigner illustrator designer…
    Surprise Birthday, Flyer 1
    Designed this flyer for the surprise party of the mom of a well-known Wedding DJ in the Boston music scene. photo logo graphicdesigner illustrator designer…
    PatPalooza Flyer
    Designed this flyer for a benefit event for a friend/colleague who we lost suddenly, a well-known DJ in the Boston music scene. photo logo graphicdesigner illustrator designer…
    PCG Behavioral Threat Assessment Solutions: Homepage
    Worked to support our vendor, website launch and to adjust branding to fit company standards. Currently I maintain the website and blog. webdesigner designer branding…
    EDPlan.com
    Designed and maintain the website, edplan.com. It is currently designed using HTML/CSS/Boostrap and Blogengine.net (for news posts). We plan on re-designing this and pushing this into a WordPress environment in 2024. graphicdesigner branding webdesigner designer…
    Eclipse Project Intelligence Website (Login Page): Application Template & Design
    Supported with designing a website template for a web-based application that my company is developing. Used HTML/CSS/Bootstrap to design this. Currently supporting additional updates as needed and any accessibility standards. branding webdesigner designer…
    Eclipse Project Intelligence Website (About Page): Application Template & Design
    Supported with designing a website template for a web-based application that my company is developing. Used HTML/CSS/Bootstrap to design this. Currently supporting additional updates as needed and any accessibility standards. branding webdesigner designer…
    PCG's Careers Website
    Worked to support our vendor, website launch and to adjust branding to fit company standards. Currently I maintain the website and WordPress hosting. webdesigner designer branding designer…
    PCG Behavioral Threat Assessment Solutions: Blog
    Worked to support our vendor, website launch and to adjust branding to fit company standards. Currently I maintain the website and blog. webdesigner designer branding…