Available to hire
I’m a seasoned design professional with over two decades of experience shaping brand identities, print, videos and digital design across hospitality, publishing and luxury lifestyle sectors. I lead creative teams as an art director, delivering cohesive visual language and scalable design systems. I thrive in fast-paced environments and enjoy mentoring junior designers while pushing the boundaries of visual storytelling.
Experience Level
Language
English
Fluent
Arabic
Intermediate
Afrikaans
Advanced
Work Experience
Designer at COYA
January 1, 2019 - December 31, 2022Created visual branding, marketing collateral and campaigns for a multi-city hospitality group across DXB, AUH, Paris, London, Mykonos and Doha.
Designer at Emirates NBD
January 1, 2019 - PresentDelivered design assets and brand communications for corporate banking initiatives.
Freelance Art Director at ITP Publishing, Infinity, Pulp Advertising
January 1, 2017 - December 31, 2018Art direction across print and digital projects, coordinating with editors and creatives in Dubai.
Art Director at Engageme Consulting
January 1, 2014 - December 31, 2016Led design strategy, brand systems and client presentations.
Art Editor at ITP Publishing
January 1, 2013 - December 31, 2014Oversaw magazine art direction, layout and typography; collaborated with editors and photographers.
Art Director at Bona Magazine / Caxton Publishers
January 1, 2010 - December 31, 2012Directed visual identity and magazine layout; managed art team.
Acting Art Director at Media24
January 1, 2009 - December 31, 2010Assisted in art direction for publications; contributed to concept, styling and layout.
Layout Artist at Medianova
January 1, 2008 - December 31, 2009Created magazine and print layouts; prepared files for production.
Layout Artist at John Brown Publishing
January 1, 2008 - December 31, 2008Magazine and editorial layout artist for Cape Town titles.
Junior Layout Artist at Media24
January 1, 2005 - December 31, 2007Assisted senior designers in producing editorial layouts and typography.
Design Lecturer at College of Cape Town
January 1, 2004 - December 31, 2005Delivered design courses in graphic design, drawing, printmaking and history of art.
Art Director at Bona Magazine (Caxton Publishers)
January 1, 2010 - December 31, 2012Led design and production for Bona Magazine, overseeing layout, typography and brand consistency.
Freelance Art Director at ITP Publishing / Infinity / Pulp Advertising
January 1, 2017 - December 31, 2018Provided freelance art direction for publishing and advertising clients in Dubai; led concept development, art direction and production.
Education
After Effects - Advanced at Cybermode
January 1, 2020 - March 17, 2026Graphic Design (Diploma / Certificate in Graphic Design) at College of Cape Town
January 1, 2003 - December 31, 2005Graphic Design (Diploma) at College of Cape Town
January 1, 2003 - January 1, 2005After Effects - Advanced at Cybermode
January 1, 2020 - January 1, 2020Qualifications
After Effects - Advanced
January 1, 2020 - March 17, 2026Graphic Design (Diploma / Certificate in Graphic Design)
January 1, 2003 - December 31, 2005After Effects - Advanced
January 1, 2020 - March 17, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education, Other
Experience Level
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