I take a collaborative, detail-oriented approach—aligning design decisions with business goals, brand identity, and user behaviors. I’m comfortable working independently or as part of a remote team and enjoy long-term partnerships as much as focused, short-term projects.
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This project involved designing brand-aligned visual assets to support digital marketing and social media campaigns across multiple platforms.
The work focused on creating clear, engaging layouts that communicate key messages effectively while maintaining visual consistency with each brand’s identity. Assets included educational carousels, promotional graphics, and reusable visual systems designed to support ongoing content creation.
A strong emphasis was placed on clarity, hierarchy, and adaptability—ensuring designs could be easily reused and scaled across campaigns while remaining visually cohesive. The result was a streamlined visual approach that helped brands communicate more effectively and maintain a professional presence across their digital channels.
This project focused on designing scalable, easy-to-use Canva templates for businesses and creators who need professional digital assets without relying on complex design tools.
The work included website-style page layouts, marketing templates, and social media visuals built with a modular structure to ensure consistency, flexibility, and ease of editing. Each template was designed with clear hierarchy, brand adaptability, and practical marketing use in mind.
The goal was to enable teams and solo founders to maintain a cohesive visual identity while saving time and streamlining their content creation process. All templates were created to be intuitive, reusable, and suitable for ongoing marketing and website needs.
I designed and delivered user-focused website layouts and digital marketing assets for service-based and growing brands, with a strong emphasis on clarity, usability, and brand consistency.
The project involved translating business goals into clean UX structures, designing visually cohesive layouts, and creating scalable design assets that can be easily maintained and adapted by internal teams. Work included website and landing page design, social media visuals, and Canva-based templates optimised for marketing use.
My approach prioritised intuitive user journeys, clear information hierarchy, and conversion-friendly design while maintaining a professional and modern visual identity. The outcome supported stronger brand presence, improved user engagement, and more efficient content creation for ongoing marketing needs.
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