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I’m Zulfiqar A. Memon, a digital analytics and implementation specialist with 14+ years of experience leading enterprise-grade tracking and measurement programs across web and native mobile apps (iOS & Android). I specialize in architecting end-to-end solutions using GA4 and Adobe Analytics, building reliable data layer strategies, and ensuring high-fidelity event capture for customer journeys, funnels, ecommerce, and feature usage across multi-brand ecosystems. I enjoy turning complex business requirements into actionable tag specifications and governance-ready analytics. I’ve led teams, driven QA and audit processes, coordinated with big data and engineering stakeholders to feed clean exports into downstream data lakes, and integrated complementary tools like Quantum Metric, Acoustic Experience Analytics, AppsFlyer, Dynamic Yield, and Emplify—so marketing, CX, and product teams can move from insight to measurable outcomes.…I’m Zulfiqar A. Memon, a digital analytics and implementation specialist with 14+ years of experience leading enterprise-grade tracking and measurement programs across web and native mobile apps (iOS & Android). I specialize in architecting end-to-end solutions using GA4 and Adobe Analytics, building reliable data layer strategies, and ensuring high-fidelity event capture for customer journeys, funnels, ecommerce, and feature usage across multi-brand ecosystems. I enjoy turning complex business requirements into actionable tag specifications and governance-ready analytics. I’ve led teams, driven QA and audit processes, coordinated with big data and engineering stakeholders to feed clean exports into downstream data lakes, and integrated complementary tools like Quantum Metric, Acoustic Experience Analytics, AppsFlyer, Dynamic Yield, and Emplify—so marketing, CX, and product teams can move from insight to measurable outcomes.

Zulfiqar A. Memon

Digital Marketer, Marketing Analyst, Data Analyst

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I’m Zulfiqar A. Memon, a digital analytics and implementation specialist with 14+ years of experience leading enterprise-grade tracking and measurement programs across web and native mobile apps (iOS & Android). I specialize in architecting end-to-end solutions using GA4 and Adobe Analytics, building reliable data layer strategies, and ensuring high-fidelity event capture for customer journeys, funnels, ecommerce, and feature usage across multi-brand ecosystems. I enjoy turning complex business requirements into actionable tag specifications and governance-ready analytics. I’ve led teams, driven QA and audit processes, coordinated with big data and engineering stakeholders to feed clean exports into downstream data lakes, and integrated complementary tools like Quantum Metric, Acoustic Experience Analytics, AppsFlyer, Dynamic Yield, and Emplify—so marketing, CX, and product teams can move from insight to measurable outcomes.…I’m Zulfiqar A. Memon, a digital analytics and implementation specialist with 14+ years of experience leading enterprise-grade tracking and measurement programs across web and native mobile apps (iOS & Android). I specialize in architecting end-to-end solutions using GA4 and Adobe Analytics, building reliable data layer strategies, and ensuring high-fidelity event capture for customer journeys, funnels, ecommerce, and feature usage across multi-brand ecosystems. I enjoy turning complex business requirements into actionable tag specifications and governance-ready analytics. I’ve led teams, driven QA and audit processes, coordinated with big data and engineering stakeholders to feed clean exports into downstream data lakes, and integrated complementary tools like Quantum Metric, Acoustic Experience Analytics, AppsFlyer, Dynamic Yield, and Emplify—so marketing, CX, and product teams can move from insight to measurable outcomes.

Available to hire

I’m Zulfiqar A. Memon, a digital analytics and implementation specialist with 14+ years of experience leading enterprise-grade tracking and measurement programs across web and native mobile apps (iOS & Android). I specialize in architecting end-to-end solutions using GA4 and Adobe Analytics, building reliable data layer strategies, and ensuring high-fidelity event capture for customer journeys, funnels, ecommerce, and feature usage across multi-brand ecosystems.

I enjoy turning complex business requirements into actionable tag specifications and governance-ready analytics. I’ve led teams, driven QA and audit processes, coordinated with big data and engineering stakeholders to feed clean exports into downstream data lakes, and integrated complementary tools like Quantum Metric, Acoustic Experience Analytics, AppsFlyer, Dynamic Yield, and Emplify—so marketing, CX, and product teams can move from insight to measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Web Analytics Manager at The Children’s Place

January 1, 2026 - Present

Manage end-to-end digital analytics (implementation, tagging, reporting) across web and mobile platforms for a multi-brand portfolio (The Children’s Place, Gymboree, Sugar & Jade, PJ Place) using Adobe Analytics. Architect and oversee advanced analytics implementations for consistent, high-fidelity tracking of user journeys, conversion funnels, and feature usage. Lead and mentor an analytics team, orchestrating tagging sprints, QA validation, analytics governance, and cross-brand reporting strategies. Collaborate with in-house Big Data engineering to supply clean, structured Adobe Analytics data warehouse exports for enterprise-wide data lakes, advanced modeling, and downstream pipelines. Integrate and manage complementary tools across properties, including Quantum Metric, AppsFlyer, Dynamic Yield, and Emplify; drive cross-functional analytics strategy with product, digital marketing, and CX to convert business needs into technical tagging specs and performance dashboards.

Senior Project Manager (Enterprise Digital Solutions) at Getz Pharma Private Limited

January 1, 2025 - January 1, 2026

Led evaluation and proof-of-concept efforts for enterprise-grade CRM platforms, including vendor assessment and solution fit analysis. Managed development and enhancements of global operational modules such as Doctor Call Recording, Attendance System (32-country rollout), and Field Force Advances & Settlements. Oversaw digital transformation of Field Force Daily Expense Tracking and related workflow enhancements. Conducted full-cycle business process reengineering (BPR) for Sample Management, Promotional Items Management, Principal Withdrawal Settlement, and Discount Claim Processing. Partnered with commercial, medical, compliance, and finance teams to translate business needs into functional specifications, managing sprint planning, QA oversight, release management, and coordination with internal and vendor teams. Ensured governance, documentation, and compliance alignment for critical pharma processes.

Freelance Digital Analytics Specialist (GA4/GTM)

January 1, 2021 - Present

Delivered 70+ GA4 implementations, Universal Analytics migrations, and tagging audits with full data layer design. Developed enterprise-grade GTM solutions using Custom HTML tags and JavaScript-based logic. Configured ecommerce tracking, conversion funnels, cross-domain tracking, site search, and behavioral event models. Performed analytics audits, debugging, and tagging optimization for global sites. Worked across WordPress, Shopify, and custom JavaScript/PHP environments.

Technical Project Manager & Analytics Lead at Royal Cyber Inc.

August 1, 2019 - January 1, 2025

Led digital analytics and CEM practice management for a team of 15+ engineers and analysts. Delivered advanced GA360/GTM implementations for Rent-A-Center, enabling 180+ custom dimensions. Designed data layer architecture for SAP Hybris support using a non-standard rental checkout model. Developed comprehensive user-interaction tracking frameworks and reporting-ready structures. Owned tagging sprints, documentation, QA, and analytics governance processes. Collaborated with vendors to integrate analytics, CX platforms, and CDPs.

Technical Head at Avanza Innovations – IBM CEM Portfolio

March 1, 2018 - July 1, 2019

Led IBM Customer Experience Analytics, Tealeaf, and Campaign Automation solution implementations. Integrated analytics with CRM, CDP (UBX), and marketing automation tools. Conducted client workshops, proof-of-concepts, requirement discovery, and solution design.

Digital Analytics & CEM Consultant at Royal Cyber Inc.

April 1, 2012 - February 1, 2018

Implemented analytics platforms including Google Analytics, core metrics, IBM Digital Analytics, and Tealeaf for global clients. Performed funnel analysis, KPI modeling, and insights reporting for ecommerce and enterprise portals. Integrated analytics across WebSphere Commerce, Magento, WordPress, and SharePoint ecosystems.

System Analyst & Lead Developer at Hertz Media Technologies

November 1, 2009 - March 1, 2012

Developed web applications and backend integrations supporting analytics workflows and business logic. Collaborated across departments to optimize digital systems, troubleshoot issues, and enhance web performance.