Zulfiqar A. Memon

Manage end-to-end digital analytics (implementation, tagging, reporting) across web and mobile platforms for a multi-brand portfolio (The Children’s Place, Gymboree, Sugar & Jade, PJ Place) using Adobe Analytics. Architect and oversee advanced analytics implementations for consistent, high-fidelity tracking of user journeys, conversion funnels, and feature usage. Lead and mentor an analytics team, orchestrating tagging sprints, QA validation, analytics governance, and cross-brand reporting strategies. Collaborate with in-house Big Data engineering to supply clean, structured Adobe Analytics data warehouse exports for enterprise-wide data lakes, advanced modeling, and downstream pipelines. Integrate and manage complementary tools across properties, including Quantum Metric, AppsFlyer, Dynamic Yield, and Emplify; drive cross-functional analytics strategy with product, digital marketing, and CX to convert business needs into technical tagging specs and performance dashboards.

Led evaluation and proof-of-concept efforts for enterprise-grade CRM platforms, including vendor assessment and solution fit analysis. Managed development and enhancements of global operational modules such as Doctor Call Recording, Attendance System (32-country rollout), and Field Force Advances & Settlements. Oversaw digital transformation of Field Force Daily Expense Tracking and related workflow enhancements. Conducted full-cycle business process reengineering (BPR) for Sample Management, Promotional Items Management, Principal Withdrawal Settlement, and Discount Claim Processing. Partnered with commercial, medical, compliance, and finance teams to translate business needs into functional specifications, managing sprint planning, QA oversight, release management, and coordination with internal and vendor teams. Ensured governance, documentation, and compliance alignment for critical pharma processes.

Delivered 70+ GA4 implementations, Universal Analytics migrations, and tagging audits with full data layer design. Developed enterprise-grade GTM solutions using Custom HTML tags and JavaScript-based logic. Configured ecommerce tracking, conversion funnels, cross-domain tracking, site search, and behavioral event models. Performed analytics audits, debugging, and tagging optimization for global sites. Worked across WordPress, Shopify, and custom JavaScript/PHP environments.