I am a creative brand strategist with 10+ years of experience leading digital, content, and lifecycle marketing for purpose-led eCommerce and wellness brands. I shape brand narratives, create cohesive systems, and craft messaging across paid campaigns, packaging, partnerships, and storytelling. I am a collaborative leader with a sharp eye for detail and a passion for women's health. I build brand consistency and emotional connection across touchpoints, from online experiences to product education, and I thrive in cross-functional and remote teams.…

Zuzana Martins

I am a creative brand strategist with 10+ years of experience leading digital, content, and lifecycle marketing for purpose-led eCommerce and wellness brands. I shape brand narratives, create cohesive systems, and craft messaging across paid campaigns, packaging, partnerships, and storytelling. I am a collaborative leader with a sharp eye for detail and a passion for women's health. I build brand consistency and emotional connection across touchpoints, from online experiences to product education, and I thrive in cross-functional and remote teams.…

Available to hire

I am a creative brand strategist with 10+ years of experience leading digital, content, and lifecycle marketing for purpose-led eCommerce and wellness brands. I shape brand narratives, create cohesive systems, and craft messaging across paid campaigns, packaging, partnerships, and storytelling.

I am a collaborative leader with a sharp eye for detail and a passion for women’s health. I build brand consistency and emotional connection across touchpoints, from online experiences to product education, and I thrive in cross-functional and remote teams.

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Skills

Experience Level

Work Experience

Digital Marketing Specialist at Mr Vitamins
July 1, 2024 - Present
Strategic lead across brand-aligned email and SMS marketing, creative planning, campaign activation and lifecycle optimization. Built and optimized Klaviyo flows (Welcome, Recovery, Post-purchase, Winback, Replenishment, Browse Abandonment) and led the full-funnel automation strategy. Implemented ongoing A/B testing, improved deliverability and CTR, introduced Sunset Flow to refresh the database, and created the 12-month EDM/SMS calendar aligned to product launches. Collaborated with naturopaths to develop education-focused content; briefed and approved cross-channel assets to maintain brand coherence.
Head of Marketing at Mining.com.au
August 1, 2023 - April 1, 2024
Directed full-funnel digital strategy, audience growth, and campaign reporting. Rebuilt digital presence with UX optimization and brand clarity; led SEO/SEM, email, and social strategies; established internal reporting and aligned sales/marketing goals; managed brand partnerships and market-awareness initiatives based on research.
Marketing Manager at Mr Vitamins
April 1, 2021 - July 1, 2023
Oversaw brand storytelling across eCommerce channels (email, social, blog, display) and collaborated with design teams on product launches and education-first campaigns. Shaped brand narratives and tone, managed multi-channel budgets, ROAS analysis, and cross-functional campaigns.
Digital Experience Manager at Mastermind Consulting
November 1, 2020 - March 1, 2021
Managed eDM campaigns (Mailchimp and Campaign Monitor), led website optimizations and project development, audited site UX and provided strategy recommendations, and managed content across WordPress, Shopify, WineDirect, and Commerce7.
Digital Marketing Manager at Lowes Manhattan
December 1, 2018 - August 1, 2020
Led eCommerce marketing across website, email, and paid media; developed automated customer journeys and conducted A/B testing to drive performance; led creative execution of brand campaigns across channels; collaborated with designers and external agencies on brand visuals and shoots.
Marketing Coordinator at Gerard Lighting
April 1, 2018 - September 1, 2018
Supported product launches and campaign rollouts, coordinating brand collateral and assets; managed social media and PR initiatives.
Marketing Assistant at F45 Training
April 1, 2017 - March 1, 2018
Supported campaigns, events, and customer relationship projects; executed advertising across multiple channels.
Manager at Kickstart Healthbar
August 1, 2014 - March 1, 2016
Managed product and campaigns for a health-bar brand, coordinating marketing initiatives and operations.
Editor for Online Management Portal at Poradca Podnikatela / Slovakia
June 1, 2011 - June 1, 2013
Edited online management portal content and supervised editorial workflow for online business resources.
Editor for Online Management Portal at Poradca Podnikatela (Slovakia)
June 1, 2011 - June 1, 2013
Edited online management portal content and coordinated publication workflows for regional audiences.
Call Centre Operator at Tatra banka / Slovakia
April 1, 2009 - May 1, 2011
Handled customer inquiries in a high-volume call centre environment.
Call Centre Operator at Tatra banka (Slovakia)
April 1, 2009 - May 1, 2011
Handled customer interactions, problem-solving, and service inquiries, developing strong communication and service skills.

Education

Add your educational history here.

Qualifications

MBA in Business Management
January 11, 2030 - January 1, 2026
Advanced Diploma in Marketing
January 1, 2013 - January 1, 2015
Engineer’s & Bachelor’s Degrees in Corporate Business and Economics
January 1, 2005 - January 1, 2011
MBA in Business Management
January 11, 2030 - January 1, 2026
Advanced Diploma in Marketing
January 1, 2013 - January 1, 2015
Engineer’s & Bachelor’s Degrees in Corporate Business and Economics
January 1, 2005 - January 1, 2011

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Other, Healthcare

Skills

Experience Level