Who am I?
I’m Zuzana Rafnar, a strategic brand designer with a deep passion for creating bold, authentic, and emotionally resonant brand identities. My mission is simple: help businesses stand out from the crowd with a brand that feels like home—authentic, aligned, and unmistakably them.
What have I done?
I’ve worked with businesses worldwide—from Czechia to Iceland, Norway, Ireland, and Chile—helping them transform their visual identity into something powerful and strategic. My expertise spans branding, rebranding, logo design, color psychology, typography, web design, and even motion graphics. Whether it’s crafting a timeless logo, refining a brand’s visual strategy, or designing eye-catching posters, I bring a mix of logic, creativity, and intuition into every project.
My Previous Experience
Before diving into brand design full-time, I worked as an HR manager at a mid-sized IT company, where I led marketing strategy, social media, and employer branding. This experience gave me a unique understanding of business positioning, audience psychology, and the importance of a brand that not only looks good but also works strategically. I also have a background in IT and UX design, which allows me to create branding that’s not only visually appealing but also highly functional.
What makes me stand out?
✅ Strategy Meets Emotion – I don’t just design; I translate my clients’ essence into a cohesive brand that speaks to their audience on a deeper level.
✅ IT & HR Background – My technical and business experience helps me craft brands that are both aesthetically strong and strategically smart.
✅ Global Perspective – Having worked with clients from different cultures, I understand how to adapt branding to resonate with diverse audiences.
✅ Empathy-Driven Approach – I take time to deeply understand my clients, their vision, and their struggles, ensuring their brand identity feels aligned, professional, and uniquely theirs.
If you’re looking for a brand that truly reflects your essence and attracts the right people effortlessly, let’s connect!
👉 Website: Website not available. Sign in: https://www.twine.net/signup
👉 Instagram: @zuzana_rafnar
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