Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bulgarian
Fluent
Italian
Intermediate
Work Experience
Marketing Manager at Home2U
January 1, 2025 - PresentPlan and lead multi-channel marketing campaigns across paid media, social, content, email, and partnerships. Lead internal teams and external agencies to deliver high-quality results on time and on budget. Analyze performance metrics and customer insights to drive data-informed decisions and continuous optimization. Plan and execute performance marketing initiatives focused on acquisition, retention, and conversion. Develop and implement social media strategies aligned with brand goals, audience growth, and engagement targets. Create and publish high-performance short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Manage day-to-day campaign performance across paid media, social, content, email, and partnerships.
Senior Marketing Specialist at SuperHosting.bg
January 1, 2018 - December 31, 2024Successfully launched, managed and optimized multi-channel campaigns (paid media, social, content, emails, influencers, partnerships). Led, mentored, and managed internal teams and external agencies to deliver high-quality results on time and on budget. Analyzed performance metrics and customer insights to drive data-informed decisions and continuous optimization. Planned and executed performance marketing initiatives focused on acquisition, retention, and conversion. Developed and executed social media strategies aligned with brand goals, audience growth, and engagement targets. Created, edited and published high-performing short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Managed social media calendars, posting schedules, and content pipelines to ensure consistency and relevance. Reported on social media performance and provided recommendations to stakeholders. Monitored market trends, competitor activity, and customer behavior to identify optimization and gro
Senior Marketing Specialist at Media Poste Hit Mail Bulgaria Ltd.
January 1, 2020 - January 1, 2024Successfully launched, managed and optimized multi-channel campaigns (paid media, social, content, emails, influencers, partnerships). Led, mentored, and coordinated internal teams and external agencies to deliver high-quality results on time and on budget. Analyzed performance metrics and customer insights to drive data-informed decisions and continuous optimization.
Marketing Specialist at SuperHosting.BG
January 1, 2018 - January 1, 2024Implemented and optimized multi-channel campaigns, ensuring brand voice and visual identity consistency; collaborated with internal teams and external partners to deliver high-quality results. Created and published high-performing short-form video content for TikTok, Instagram Reels, and YouTube Shorts; managed social media calendars and content pipelines.
Junior Marketing Specialist at Steni Ltd
January 1, 2015 - January 1, 2016Collaborated with internal teams and influencer partners to produce cohesive and on-brand content. Ensured brand voice, visual identity, and storytelling consistency across all platforms. Analyzed performance metrics and customer insights to drive data-informed decisions and continuous optimization.
Marketing Manager at Home2U Marketing
January 1, 2020 - PresentPlan and execute performance marketing initiatives focused on acquisition, retention, and conversion. Develop and execute social media strategies aligned with brand goals, audience growth, and engagement targets. Create and publish high-performing short-form video content for platforms such as TikTok, Instagram Reels, YouTube Shorts. Manage day-to-day campaign performance across paid media, social, content, email, and partnerships.
Education
Bachelor of Media and Journalism at University of National and World Economy
January 1, 2011 - January 1, 2015Hotel & Restaurant Management at Hotel & Restaurant Management Program
January 1, 2015 - January 1, 2016High School Diploma at Nikola Y. Vaptsarov High School
January 1, 2007 - January 1, 2011Bachelor of Media and Journalism at University of National and World Economy
January 1, 2011 - January 1, 2015Bachelor at University of National and World Economy
January 1, 2011 - January 1, 2015Bachelor's degree in Media and Journalism at University of National and World Economy
January 1, 2011 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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