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HI! I’m a graphic designer, marketing strategist, and content specialist with a strong focus on creating thoughtful, performance-driven work. With a Bachelor of Fine Art in Graphic Design and a minor in Marketing, I bring a balance of creative thinking and strategy to everything I do. I currently work at Inkdrop Design, where I lead end-to-end creative projects for a range of national clients across industries like agriculture, energy, engineering, and retail. While my title is Graphic Designer, my role goes beyond design—I’m involved in creative direction, client management, and campaign execution, delivering integrated solutions across digital, social, print, and web. I enjoy working closely with clients to translate their ideas into clear creative direction, and I take pride in delivering work that not only looks good but achieves real results. Alongside my agency work, I’ve been freelancing since 2016, creating branding, illustration, and custom design work for small businesses and individuals. I’m known for being collaborative, detail-oriented, and adaptable, and I’m passionate about creating work that communicates clearly, connects with audiences, and performs effectively.…HI! I’m a graphic designer, marketing strategist, and content specialist with a strong focus on creating thoughtful, performance-driven work. With a Bachelor of Fine Art in Graphic Design and a minor in Marketing, I bring a balance of creative thinking and strategy to everything I do. I currently work at Inkdrop Design, where I lead end-to-end creative projects for a range of national clients across industries like agriculture, energy, engineering, and retail. While my title is Graphic Designer, my role goes beyond design—I’m involved in creative direction, client management, and campaign execution, delivering integrated solutions across digital, social, print, and web. I enjoy working closely with clients to translate their ideas into clear creative direction, and I take pride in delivering work that not only looks good but achieves real results. Alongside my agency work, I’ve been freelancing since 2016, creating branding, illustration, and custom design work for small businesses and individuals. I’m known for being collaborative, detail-oriented, and adaptable, and I’m passionate about creating work that communicates clearly, connects with audiences, and performs effectively.

Abby Smith

Graphic Designer, Copywriter, Content Creator, +2

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HI! I’m a graphic designer, marketing strategist, and content specialist with a strong focus on creating thoughtful, performance-driven work. With a Bachelor of Fine Art in Graphic Design and a minor in Marketing, I bring a balance of creative thinking and strategy to everything I do. I currently work at Inkdrop Design, where I lead end-to-end creative projects for a range of national clients across industries like agriculture, energy, engineering, and retail. While my title is Graphic Designer, my role goes beyond design—I’m involved in creative direction, client management, and campaign execution, delivering integrated solutions across digital, social, print, and web. I enjoy working closely with clients to translate their ideas into clear creative direction, and I take pride in delivering work that not only looks good but achieves real results. Alongside my agency work, I’ve been freelancing since 2016, creating branding, illustration, and custom design work for small businesses and individuals. I’m known for being collaborative, detail-oriented, and adaptable, and I’m passionate about creating work that communicates clearly, connects with audiences, and performs effectively.…HI! I’m a graphic designer, marketing strategist, and content specialist with a strong focus on creating thoughtful, performance-driven work. With a Bachelor of Fine Art in Graphic Design and a minor in Marketing, I bring a balance of creative thinking and strategy to everything I do. I currently work at Inkdrop Design, where I lead end-to-end creative projects for a range of national clients across industries like agriculture, energy, engineering, and retail. While my title is Graphic Designer, my role goes beyond design—I’m involved in creative direction, client management, and campaign execution, delivering integrated solutions across digital, social, print, and web. I enjoy working closely with clients to translate their ideas into clear creative direction, and I take pride in delivering work that not only looks good but achieves real results. Alongside my agency work, I’ve been freelancing since 2016, creating branding, illustration, and custom design work for small businesses and individuals. I’m known for being collaborative, detail-oriented, and adaptable, and I’m passionate about creating work that communicates clearly, connects with audiences, and performs effectively.

Available to hire

Tauranga, New Zealand

HI!

I’m a graphic designer, marketing strategist, and content specialist with a strong focus on creating thoughtful, performance-driven work. With a Bachelor of Fine Art in Graphic Design and a minor in Marketing, I bring a balance of creative thinking and strategy to everything I do.

I currently work at Inkdrop Design, where I lead end-to-end creative projects for a range of national clients across industries like agriculture, energy, engineering, and retail. While my title is Graphic Designer, my role goes beyond design—I’m involved in creative direction, client management, and campaign execution, delivering integrated solutions across digital, social, print, and web.

I enjoy working closely with clients to translate their ideas into clear creative direction, and I take pride in delivering work that not only looks good but achieves real results.

Alongside my agency work, I’ve been freelancing since 2016, creating branding, illustration, and custom design work for small businesses and individuals.

I’m known for being collaborative, detail-oriented, and adaptable, and I’m passionate about creating work that communicates clearly, connects with audiences, and performs effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at Inkdrop Design

March 1, 2021 - Present

Provide end-to-end creative solutions across digital, social, print, and web; manage client accounts, lead meetings, and present concepts; write and develop content for campaigns; plan and coordinate multi-campaign delivery; run Meta social media advertising; analyze website and campaign performance; collaborate with internal designers and external stakeholders; manage Inkdrop’s social media presence; ensure outputs align with brand and objectives; work across industries including agriculture, energy, engineering, and retail for diverse clients such as Zespri International and Manawa Energy.

Freelance Designer and Artist at Self-employed

January 1, 2016 - Present

Designed logos and brand collateral for small businesses and individuals, save-the-dates and wedding invitations, music album covers, apparel designs, digital illustrations, and custom hand-lettering designs.

Graphic Designer & Social Media Coordinator at Shannon Lloyd Fitness

August 1, 2020 - September 1, 2021

Generated content for social media, updated the website, and redesigned the SHRED IT at home guide for purchase.

Junior Graphic Designer at Catch the Fire Raleigh-Durham

June 1, 2020 - December 1, 2020

Designed weekly emails in Mailchimp, managed WordPress website, promoted events on social media and newsletters; managed Instagram and Facebook pages and curated content for the church.