Available to hire
Hello! I’m Alfonso Abad Lera, a multidisciplinary illustrator and concept artist with over two decades of experience in character design, concept art, and 2D animation. I collaborate across editorial illustration, video production, storyboarding, and branding, delivering clear visuals that communicate ideas fast.
I work remotely with a proactive, self-managed approach, coordinating with studios and clients to navigate tight deadlines while maintaining high-quality creative output. My practice spans traditional drawing, digital painting, and 3D prep, enabling seamless transfer from concept to production across games, advertising, and VR experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
2D Animator (External Collaborator) at Modik Studio
January 1, 2023 - PresentExternal collaboration creating character animations using Adobe Animate
Co-founder and Creative Director at Breta Love®
January 1, 2018 - PresentCharacter Design, Illustration, Scriptwriting, and Layouts
Graphic Designer / Social Media Content Creator at Various Brands
January 1, 1998 - PresentGraphic Design and Social Media Content for brands including OT2R, Lorenzos Estética, Breta Love®, Weird Kitties, Adeney & Boutroy, Servivinos, Asociación Artesanos Alimentarios CyL, Quesos El Palacio
Character Artist (Concept Art, Character Design, and Props) at Nima World
January 1, 2022 - December 31, 2023Concept Art, Character Design, and Props for a virtual reality startup
Concept Artist at Xperiencia Virtual
January 1, 2022 - December 31, 2023Concept Art and Design of digital spaces for PwC and Puig
Concept Artist at Warner Bros., PQC Temática, Enroque, Virklon, Prodille, Gotham Themed Productions
January 1, 2007 - December 31, 2012Concept art for theming and design companies
Caricature Artist at Tiempo De Hoy (Grupo Z)
January 1, 2006 - December 31, 2010116 caricatures of cultural and political figures
Illustrator and Storyboard Artist at El Corte Inglés (Creative Department)
January 1, 2001 - December 31, 2022Illustration and Storyboard for advertising campaigns
Illustrator at Educational Publishers (Anaya, Algar, Bromera, Edelvives, Everest, Santillana, Oxford, Pearson, Richmond, Profor)
January 1, 1999 - December 31, 2011Illustration of 51 educational projects
Illustrator at Spanish Heart Foundation
January 1, 1999 - December 31, 2002Illustration of 3 informational brochures
Illustrator / Campaign Designer at El Corte Inglés, Contrapunto, Leo Burnett, RAD, Ideas Fijas
January 1, 1998 - December 31, 2002Campaigns for Advertising Agencies in Spain
Illustrator at La Razón; Mercado de Dinero; Ausbanc Magazine
January 1, 1998 - December 31, 2002Infographics and Illustrations for press in Spain
Graphic Design Intern at Estudio Vierka Packaging (Grupo K Comunicación, Madrid, Spain)
January 1, 1998 - June 30, 1998Graphic Design Internship (6-month training)
2D Animator at Modik Studio
January 1, 2023 - PresentExternal collaborator as a 2D Animator, creating Character Animations with Adobe Animate.
Graphic Designer / Social Media Content Creator at OT2R, Lorenzos Estética, Breta Love®, Weird Kitties, Adeney & Boutroy, Servivinos, Asociación Artesanos Alimentarios CyL, Quesos El Palacio
January 1, 1998 - PresentGraphic Design and Social Media Content for Brands.
Character Artist at Nima World
January 1, 2022 - December 31, 2023Concept Art, Character Design, and Props.
Illustrator / Caricaturist at Tiempo De Hoy (Grupo Z)
January 1, 2006 - December 31, 2010116 caricatures of cultural and political figures for Tiempo De Hoy magazine.
Illustrator / Storyboard Artist at El Corte Inglés (Creative Department)
January 1, 2001 - December 31, 2022Illustration and Storyboard for advertising campaigns.
Illustrator at Various Educational Publishers
January 1, 1999 - December 31, 2011Illustration of 51 educational projects for multiple publishers (Anaya, Algar, Bromera, Edelvives, Everest, Santillana, Oxford, Pearson, Richmond, Profor).
Illustrator / Campaign Designer at Advertising Agencies in Spain (El Corte Inglés, Contrapunto, Leo Burnett, RAD, Ideas Fijas)
January 1, 1998 - December 31, 2002Campaigns for Advertising Agencies in Spain.
Illustrator / Infographics Designer at La Razón, Mercado de Dinero, Ausbanc Magazine
January 1, 1998 - December 31, 2002Infographics and Illustrations for Press in Spain.
Graphic Design Intern at Estudio Vierka Packaging (Grupo K Comunicación)
January 1, 1998 - December 31, 19986-month training.
Education
MBA at The Power Business School
January 1, 2019 - December 31, 2021Double Bachelor's Degree in Fine Arts: Graphic Design + Audiovisual Arts at University of Salamanca, Spain
January 1, 1992 - December 31, 1997Advanced Illustration Module, 1st Cycle at Valladolid School of Art, Spain
January 1, 1991 - December 31, 1992MBA at The Power Business School
January 1, 2019 - December 31, 2021Double Bachelor's Degree in Fine Arts: Graphic Design + Audiovisual Arts at University of Salamanca
January 1, 1992 - December 31, 1997Advanced Illustration Module at Valladolid School of Art
January 1, 1991 - December 31, 1992Qualifications
Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
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