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Hi, I'm Alexander Nicholas Smith, a communications, campaigns and digital content professional based in London. I specialise in delivering multimedia content and end-to-end projects across media, sports, private sector and community-led initiatives. I combine copywriting, video and podcast production with data-driven storytelling and audience-focused communications across digital platforms. I have led creative, operational and research-driven campaigns from concept to publication, and I enjoy turning ideas into engaging content that resonates with diverse audiences. I have helped grow communities and deliver measurable results through platforms like YouTube, Mailchimp, WordPress and social media.…Hi, I'm Alexander Nicholas Smith, a communications, campaigns and digital content professional based in London. I specialise in delivering multimedia content and end-to-end projects across media, sports, private sector and community-led initiatives. I combine copywriting, video and podcast production with data-driven storytelling and audience-focused communications across digital platforms. I have led creative, operational and research-driven campaigns from concept to publication, and I enjoy turning ideas into engaging content that resonates with diverse audiences. I have helped grow communities and deliver measurable results through platforms like YouTube, Mailchimp, WordPress and social media.

Alexander Nicholas Smith

Content Producer, Podcast Producer, Video Editor, +1

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Hi, I'm Alexander Nicholas Smith, a communications, campaigns and digital content professional based in London. I specialise in delivering multimedia content and end-to-end projects across media, sports, private sector and community-led initiatives. I combine copywriting, video and podcast production with data-driven storytelling and audience-focused communications across digital platforms. I have led creative, operational and research-driven campaigns from concept to publication, and I enjoy turning ideas into engaging content that resonates with diverse audiences. I have helped grow communities and deliver measurable results through platforms like YouTube, Mailchimp, WordPress and social media.…Hi, I'm Alexander Nicholas Smith, a communications, campaigns and digital content professional based in London. I specialise in delivering multimedia content and end-to-end projects across media, sports, private sector and community-led initiatives. I combine copywriting, video and podcast production with data-driven storytelling and audience-focused communications across digital platforms. I have led creative, operational and research-driven campaigns from concept to publication, and I enjoy turning ideas into engaging content that resonates with diverse audiences. I have helped grow communities and deliver measurable results through platforms like YouTube, Mailchimp, WordPress and social media.

Available to hire

Hi, I’m Alexander Nicholas Smith, a communications, campaigns and digital content professional based in London. I specialise in delivering multimedia content and end-to-end projects across media, sports, private sector and community-led initiatives. I combine copywriting, video and podcast production with data-driven storytelling and audience-focused communications across digital platforms.

I have led creative, operational and research-driven campaigns from concept to publication, and I enjoy turning ideas into engaging content that resonates with diverse audiences. I have helped grow communities and deliver measurable results through platforms like YouTube, Mailchimp, WordPress and social media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-Founder, Content Producer & Commentator at Backyard Cricket England

December 1, 2019 - Present

Co-founded a UK sports media and events platform focused on digital cricket content, live events, and community engagement. Led communications, multimedia production and audience growth across YouTube and primary social platforms. Produced and edited long-form and short-form sports content; hosted podcasts and live-style commentary; created audience-focused multimedia storytelling; grew platform to 5,000+ followers and 30,000+ views during the Backyard Cricket World Cup; managed end-to-end content production including filming, editing, scripting, thumbnails, publishing and analytics; developed platform-specific formats to increase engagement; led digital coverage of international cricket events reaching 50,000+ viewers.

Campaign Coordinator at Penna

August 1, 2022 - May 1, 2026

Deliver high-volume recruitment and assessment campaigns; lead project planning, campaign scheduling, assessment centre delivery (online and in-person), and performance reporting; collaborated with senior stakeholders, assessors and delivery teams. Key achievements include: leading Bank of England national campaign with 24 hires from 17,000+ applicants; processing 2,500 applications and 7,500 candidate communications during a major system overhaul for Aldi; designing a two-year assessment centre framework for Transport for Wales; delivering an EDF mass recruitment campaign £16,000 under budget; creating internal training resources and onboarding new team members; maintaining 99% candidate retention over 12 months.

Statistician & Digital Content Lead at Woodside Green Cricket Club

April 1, 2014 - Present

Manage the club website and produce digital and editorial content including match reports, player biographies, historical features, and club communications. Maintain and analyse long-term statistical records; present data in accessible online formats via Pitchero. Responsibilities include writing match reports, updating the website, researching and maintaining historical statistics, producing player biographies and long-form features, and presenting statistical/historical information in engaging online formats.

Customer Service at Fidelity International

July 1, 2021 - July 1, 2022

Provided first-line support to customers, advisers, and pension members, handling complex financial and retirement-related queries across phone and digital channels. Worked with financial advisers and pension administrators while maintaining high standards of customer service, communication and data accuracy.

Customer Service Representative at Hexpress Healthcare

August 1, 2018 - December 1, 2020

Delivered customer support for an online healthcare provider across phone, live chat and email channels. Managed sensitive customer and medical information accurately while liaising with GP surgeries and Royal Mail to resolve delivery and prescription-related issues during high-volume periods, including the Covid-19 pandemic.