Available to hire
Hi, I’m Ayush Singh. With 3 years of experience in digital marketing and campaign management, I have developed a passion for creating impactful strategies that drive brand activation and boost engagement. My work spans data analysis, product development, and tactical planning, allowing me to deliver measurable results across various marketing channels.
I thrive in dynamic environments and enjoy collaborating across teams to lead projects from concept to completion. I’m committed to continuous learning and bring strong interpersonal skills, problem-solving abilities, and a positive, energetic approach to everything I do.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Work Experience
Executive Strategy at Dentsu India, Gurugram
August 1, 2024 - June 30, 2025Executed OOH strategies for Vivo – Switch Off, Mastercard – Tap & Go, and Airtel – Spam Alert, delivering 50M+ impressions and 2M+ engagements. Used tools like OOHzone, CCS, Periscope, Moving Walls for media planning, audience targeting, and post-campaign analysis. Created media plans and presentations using Excel, PowerPoint, and industry tools like Near and MAPS. Supported new business pitches for Hyatt, KFC, and Physics Wallah with research, audience insights, and competitive mapping. Built a LinkedIn database of 250+ potential clients, securing 17 meetings for the sales team. Managed campaign tracking, recce planning, and post-campaign reporting across DOOH and traditional OOH formats.
Project Head at HK Marketing Solutions, New Delhi
September 1, 2022 - July 31, 2024Conceptualized and launched Brewvana, a customized coffee brand, by identifying a niche in the coffee market for personalized blends at competitive pricing. Conducted market research to understand consumer preferences and formulated both conventional and guerrilla marketing strategies to maximize brand reach. Scripted, directed, and produced a compelling video advertisement to enhance the brand’s promotional impact. Coordinated influencer onboarding and campaign execution on Instagram and YouTube. Planned and executed successful marketing strategies for clients resulting in 3% to 5% increase in sales. Developed content strategy that boosted engagement by 40% and audience growth by 13%. Implemented innovative software solutions, streamlining operations and reducing costs by 12%. Participated in industry conferences and networking events, expanding professional network.
Executive Strategy at Dentsu India
June 30, 2025 - July 14, 2025Executed OOH strategies for Vivo – Switch Off, Mastercard – Tap & Go, and Airtel – Spam Alert, delivering 50M+ impressions and 2M+ engagements. Used tools like OOHzone, CCS, Periscope, Moving Walls for media planning, audience targeting, and post-campaign analysis. Created media plans and presentations using Excel, PowerPoint, and tools like Near and MAPS. Supported new business pitches for clients including Hyatt, KFC, and Physics Wallah with research, audience insights, and competitive mapping. Built a LinkedIn database of 250+ potential clients with decision-maker contacts, securing 17 meetings for the sales team. Managed campaign tracking, recce planning, and post-campaign reporting across DOOH and traditional OOH formats.
Project Head at HK Marketing Solutions
July 31, 2024 - July 14, 2025Conceptualized and launched Brewvana, a customized coffee brand, by identifying a niche in the coffee market for personalized blends at competitive pricing. Conducted market research to understand consumer preferences and formulated both conventional and guerrilla marketing strategies to maximize brand reach. Scripted, directed, and produced a compelling video advertisement, effectively capturing the brand’s vision and enhancing its promotional impact. Coordinated influencer onboarding and campaign execution across platforms such as Instagram and YouTube, aligning creators with brand messaging and timelines. Planned and executed successful marketing strategies for clients resulting in a 3% - 5% increase in overall sales. Developed content strategy for clients’ social media, boosting engagement by 40% and growing audience by 13%. Implemented innovative software solutions, streamlining operations and reducing costs by 12%. Participated in industry conferences and networking events, e
Executive Strategy at Dentsu India, Gurugram
June 30, 2025 - July 30, 2025Executed OOH strategies for brands like Vivo, Mastercard, and Airtel, delivering over 50 million impressions and 2 million+ engagements. Utilized tools such as OOHzone, CCS, Periscope, and Moving Walls for media planning and campaign analysis. Created comprehensive media plans and presentations using Excel, PowerPoint, and industry tools including Near and MAPS. Supported new business pitches for clients including Hyatt, KFC, and Physics Wallah through research, audience insights, and competitive mapping. Built a LinkedIn database of 250+ potential clients and secured 17 meetings to drive sales. Managed campaign tracking, recce planning, and reporting across digital and traditional OOH formats.
Project Head at HK Marketing Solutions, New Delhi
July 31, 2024 - July 30, 2025Provided technical and operational guidance on multiple projects, consistently meeting deadlines. Planned and executed marketing strategies resulting in a 3%-5% increase in overall sales. Developed content strategies to boost social media engagement by 40% with growing audience by 13%. Implemented innovative software solutions that streamlined operations and reduced costs by 12%. Participated in industry conferences to establish partnerships and expand the professional network.
Education
Bachelor’s at Delhi University Aryabhatta College
January 1, 2019 - January 31, 2023Bachelor’s at Delhi University Aryabhatta College
January 1, 2019 - January 1, 2023Bachelor's at Delhi University Aryabhatta College
January 1, 2019 - December 31, 2022Qualifications
Project Management Professional
January 1, 2023 - December 31, 2023Analytics with Excel
January 1, 2023 - December 31, 2023Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023Project Management Professional
January 1, 2023 - December 31, 2023Analytics with Excel
January 1, 2023 - December 31, 2023Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023Project Management Professional
January 11, 2030 - July 30, 2025Analytics with Excel
January 11, 2030 - July 30, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 30, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Travel & Hospitality, Telecommunications, Software & Internet
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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