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Hi, I’m Aakash Yadav, a results-driven Marketing Automation Engineer with 11+ years of experience in designing, implementing, and scaling B2B and B2C marketing automation ecosystems. I specialize in Salesforce Marketing Cloud, Pardot, Braze, HubSpot, and CRM integrations, delivering measurable revenue impact and improved customer engagement across multi-channel programs. I’ve led cross-functional teams, mentored staff, and advised on data strategy, personalization frameworks, and scalable architectures. I’m proficient in AMPscript, JavaScript, HTML/CSS, PHP, SQL, and APIs, and I have hands-on experience with AI agentic workflow platforms to automate complex marketing processes.…Hi, I’m Aakash Yadav, a results-driven Marketing Automation Engineer with 11+ years of experience in designing, implementing, and scaling B2B and B2C marketing automation ecosystems. I specialize in Salesforce Marketing Cloud, Pardot, Braze, HubSpot, and CRM integrations, delivering measurable revenue impact and improved customer engagement across multi-channel programs. I’ve led cross-functional teams, mentored staff, and advised on data strategy, personalization frameworks, and scalable architectures. I’m proficient in AMPscript, JavaScript, HTML/CSS, PHP, SQL, and APIs, and I have hands-on experience with AI agentic workflow platforms to automate complex marketing processes.

Aakash Yadav

ABM Marketer, Marketing Automation Specialist, Marketing Analyst, +5

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Hi, I’m Aakash Yadav, a results-driven Marketing Automation Engineer with 11+ years of experience in designing, implementing, and scaling B2B and B2C marketing automation ecosystems. I specialize in Salesforce Marketing Cloud, Pardot, Braze, HubSpot, and CRM integrations, delivering measurable revenue impact and improved customer engagement across multi-channel programs. I’ve led cross-functional teams, mentored staff, and advised on data strategy, personalization frameworks, and scalable architectures. I’m proficient in AMPscript, JavaScript, HTML/CSS, PHP, SQL, and APIs, and I have hands-on experience with AI agentic workflow platforms to automate complex marketing processes.…Hi, I’m Aakash Yadav, a results-driven Marketing Automation Engineer with 11+ years of experience in designing, implementing, and scaling B2B and B2C marketing automation ecosystems. I specialize in Salesforce Marketing Cloud, Pardot, Braze, HubSpot, and CRM integrations, delivering measurable revenue impact and improved customer engagement across multi-channel programs. I’ve led cross-functional teams, mentored staff, and advised on data strategy, personalization frameworks, and scalable architectures. I’m proficient in AMPscript, JavaScript, HTML/CSS, PHP, SQL, and APIs, and I have hands-on experience with AI agentic workflow platforms to automate complex marketing processes.

Available to hire

Hi, I’m Aakash Yadav, a results-driven Marketing Automation Engineer with 11+ years of experience in designing, implementing, and scaling B2B and B2C marketing automation ecosystems. I specialize in Salesforce Marketing Cloud, Pardot, Braze, HubSpot, and CRM integrations, delivering measurable revenue impact and improved customer engagement across multi-channel programs.

I’ve led cross-functional teams, mentored staff, and advised on data strategy, personalization frameworks, and scalable architectures. I’m proficient in AMPscript, JavaScript, HTML/CSS, PHP, SQL, and APIs, and I have hands-on experience with AI agentic workflow platforms to automate complex marketing processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Manager, Marketing Automation at Capgemini

October 1, 2024 - Present

Lead end-to-end Salesforce Marketing Cloud, Pardot (Account Engagement), and Braze implementations; architect and execute multi-channel lifecycle journeys. Designed campaigns driving 4M USD incremental revenue with a 50% engagement lift. Managed real-time data sync between Salesforce CRM and marketing automation, ensuring data integrity. Mentored a 10-member team, delivering scalable data strategies, personalization frameworks, and reusable templates. Governed Data Extensions, Automation Studio workflows, and Journey Builder logic; acted as a technical advisor on scalability and personalization.

Senior Consultant, Pardot at Global University System LLP

December 1, 2022 - October 1, 2024

Led global Pardot implementations for higher education across 6 countries. Architected lead nurturing, scoring, grading, and sales assignment automation within Salesforce CRM. Built custom JavaScript-driven forms and automation rules to improve conversions and maintain data hygiene. Leveraged B2B Marketing Analytics for funnel performance tracking and ROI optimization; prepared campaign activity reports and insights.

Process Manager at eClerx (Client: PayPal)

October 1, 2021 - December 1, 2022

Optimized lead generation workflows, increasing qualified leads by 35%. Improved operational efficiency by 20% through CRM process automation. Executed SFMC Journey Builder and Pardot Engagement Studio programs; created customer lifecycle journeys and data cleansing campaigns. Led a team of 7, delivering marketing initiatives on Salesforce CRM with emphasis on dynamic content and segmentation.

Marketing Automation Specialist and Web Developer Lead at GI Global / Campus EAI

October 1, 2018 - August 1, 2021

Delivered 8M USD incremental revenue using behavior-driven personalization and segmentation. Owned end-to-end email campaign lifecycle, including strategy, development, QA, and deployment. Developed lead scoring models and automated marketing workflows; led website development from inception to launch; managed campaign planning, resources, approvals, and timely launches.

Web Developer Lead at JBFC and W3 Developers Digital Media Agency

February 1, 2015 - September 1, 2018

Built WordPress websites with API and payment gateway integrations. Developed Loan Management System using Laravel and PHP. Supported acquisition marketing through email campaigns and analytics; led a team of 4, and optimized landing pages and forms; ensured ongoing maintenance and patching of web applications.

Process Manager at eClerx

October 1, 2021 - December 31, 2022

TAM Automation tools: Salesforce Marketing Cloud, Pardot, and Salesforce CRM. Optimized lead generation workflows, increasing qualified leads by 35 percent. Improved operational efficiency by 20 percent through CRM process automation. Executed SFMC Journey Builder and Pardot Engagement Studio programs. Created Customer lifecycle journey through Journey Builder. Directed a team of 7 in executing marketing initiatives on Salesforce CRM. Worked on Dynamic content, segmentation, and data cleansing campaigns.