I'm a communications professional with experience in strategic messaging, media relations, and change management. I work with senior leadership to refine key messages, draft strategic communications plans, and ensure consistency across initiatives. I excel at turning complex topics into clear, audience-focused content, from press releases to executive briefs. Over the years I've led marketing and communications efforts across tech and energy sectors, built strong media relationships, organized events, and delivered data-driven campaigns. I enjoy collaborating with cross-functional teams and using tools like Meltwater, Cision, and the Adobe Creative Suite to drive results and support business goals. I'm pursuing a Media Relations role at Twine.

Achint Behar

I'm a communications professional with experience in strategic messaging, media relations, and change management. I work with senior leadership to refine key messages, draft strategic communications plans, and ensure consistency across initiatives. I excel at turning complex topics into clear, audience-focused content, from press releases to executive briefs. Over the years I've led marketing and communications efforts across tech and energy sectors, built strong media relationships, organized events, and delivered data-driven campaigns. I enjoy collaborating with cross-functional teams and using tools like Meltwater, Cision, and the Adobe Creative Suite to drive results and support business goals. I'm pursuing a Media Relations role at Twine.

Available to hire

I’m a communications professional with experience in strategic messaging, media relations, and change management. I work with senior leadership to refine key messages, draft strategic communications plans, and ensure consistency across initiatives. I excel at turning complex topics into clear, audience-focused content, from press releases to executive briefs.

Over the years I’ve led marketing and communications efforts across tech and energy sectors, built strong media relationships, organized events, and delivered data-driven campaigns. I enjoy collaborating with cross-functional teams and using tools like Meltwater, Cision, and the Adobe Creative Suite to drive results and support business goals. I’m pursuing a Media Relations role at Twine.

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Language

English
Fluent

Work Experience

Communications Intern (CIO OFFICE) at Independent Electricity System Operator (IESO)
August 1, 2025 - August 1, 2025
Led the foundational deployment of Microsoft Copilot Chat across IESO via multi-channel communication techniques; Authored and published a formal “Responsible Use Guide” as a controlled governing document; Designed and delivered interactive training workshops/courses to 400+ employees, including executive leadership, on change management and responsible AI use & adoption; Supported strategic realignment of the CIO Office with corporate goals by copywriting executive-ready storyline materials based on OKRs for presentation to the CEO; Composed and proofread speaking notes for the CIO for internal events and leadership briefings; Participated in content production for IESO’s intranet by collaborating cross-functionally with various business units; Assisted in organizing all employee events by coordinating with vendors and maintaining budget and expenses.
Product Zone Specialist at Apple Canada Inc.
January 1, 2025 - January 1, 2025
Implemented consultative sales techniques following Apple steps of service to understand customer needs and recommended relevant products and services; Effectively communicated complex technical issues in simple language for non-technical users to present a clear understanding; Took ownership of delegated responsibilities like temporarily supporting the business team to help customers with their purchases and navigate ownership options to Apple’s business customers; Contributed to the enhancement of employee skills by providing training, guiding them through the demo of Apple Vision Pro.
Marketing and Communications Coordinator at Digisharks Communications
August 1, 2023 - August 1, 2023
Led a team of six marketing professionals to design and implement integrated marketing and communication strategies resulting in a 30% increase in lead generation for brand FITLIVS; Developed and implemented data-driven marketing and communication strategies to increase customer acquisition and retention through social media, resulting in a 25% increase in customer lifetime value and brand awareness for brand PATANJALI; Acted as a key liaison bridging between marketing, internal and external stakeholders, including cross-functional departments and agency partners; Conducted market research, competitor analysis, and customer segmentation effectively and efficiently to identify new opportunities and refine target audience profiles; Facilitated team coordination by organizing and scheduling meetings, taking comprehensive notes and following up on actionable items ensuring progress and accountability leading to timely delivery of projects.
Marketing and Communications Executive at Digisharks Communications
December 1, 2023 - December 1, 2023
Researched appropriate companies for outbound marketing and coordinated ABM campaigns; Supported the marketing team end-to-end in managing campaigns including planning, developing, executing, and tracking phases to deliver impactful and seamless results; Managed and optimized Facebook lead generation ad campaigns to ensure maximum ROI; Monitored and analyzed campaign performance data to identify areas for improvement and made data- driven decisions; Communicated regularly with clients to provide campaign updates and performance reports.

Education

Public Relations Corporate Communications at Seneca Polytechnic
September 1, 2024 - September 1, 2025
Digital and Content Marketing at York University
September 1, 2023 - May 1, 2024
Bachelors of Commerce Honours at University of Delhi
July 1, 2019 - November 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services