Hi, I’m Achour Hellal. I’m an Omnichannel Ecosystem Manager based in France with 8+ years of EMEA experience in CRM, Marketing Cloud, and digital marketing. I love turning data into strategic action and bridging business needs with creative, technical solutions to deliver international campaigns. I lead cross-functional teams, optimize costs and performance, and help organizations scale their marketing stack while staying GDPR compliant. I enjoy mentoring marketers, building repeatable processes, and measuring impact through dashboards and ROI analysis.…

Achour Hellal

Hi, I’m Achour Hellal. I’m an Omnichannel Ecosystem Manager based in France with 8+ years of EMEA experience in CRM, Marketing Cloud, and digital marketing. I love turning data into strategic action and bridging business needs with creative, technical solutions to deliver international campaigns. I lead cross-functional teams, optimize costs and performance, and help organizations scale their marketing stack while staying GDPR compliant. I enjoy mentoring marketers, building repeatable processes, and measuring impact through dashboards and ROI analysis.…

Available to hire

Hi, I’m Achour Hellal. I’m an Omnichannel Ecosystem Manager based in France with 8+ years of EMEA experience in CRM, Marketing Cloud, and digital marketing. I love turning data into strategic action and bridging business needs with creative, technical solutions to deliver international campaigns.

I lead cross-functional teams, optimize costs and performance, and help organizations scale their marketing stack while staying GDPR compliant. I enjoy mentoring marketers, building repeatable processes, and measuring impact through dashboards and ROI analysis.

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Skills

Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Omnichannel Ecosystem Manager at Embecta
January 1, 2025 - October 10, 2025
Lead CRM and omnichannel projects on Salesforce Marketing Cloud; coordinate cross-functional stakeholders; optimize costs and campaign performance; deliver dashboards for ROI; ensure GDPR/compliance; train internal marketers on Salesforce Marketing Cloud and omnichannel best practices.
Digital Marketing Specialist at Becton Dickinson
January 1, 2024 - October 10, 2025
EMEA digital marketing lead, driving omnichannel campaigns and cross-country initiatives; built reporting dashboards and ROI analyses; upskilled 70+ marketers on marketing cloud tools and best practices.
Co-Founder & Chief Marketing / Event Officer at LLAB France
January 1, 2025 - October 10, 2025
Founded and scaled an event organization company in France; managed concerts, festivals, and private parties across multiple cities; built end-to-end business plan, secured partnerships, and negotiated venue and sponsor deals; developed marketing strategies and digital campaigns; launched websites and managed analytics and project tools.
Communications & Marketing Officer at IPAC France
January 1, 2019 - October 10, 2025
Managed communications strategy, digital channels, and customer events to strengthen brand visibility and support business development.
Team Leader at Foot Locker France
January 1, 2016 - October 10, 2017
Team Leader for a sales floor team of 7; led daily operations and sales performance.
Professional / Semi-Professional Basketball Player at GRENOBLE - LILLE - ST VALLIER
January 1, 2025 - October 10, 2025
Prospective athlete with 10 years as a professional/semi-professional basketball player; developed teamwork, discipline, and performance mindset.
Omnichannel Ecosystem Manager at EMEA (Company unspecified)
January 1, 2024 - November 4, 2025
Led CRM and omnichannel projects across the EMEA region, focusing on Salesforce Marketing Cloud and cross-channel campaigns. Defined customer journeys, coordinated multi-stakeholder initiatives, and delivered GDPR-compliant data solutions. Achieved significant cost savings (approximately 50% reduction in project hours and ~€8,500 savings per campaign) and improved workflow efficiency. Built and deployed automated dashboards and mentored internal teams on best practices for marketing tools and data-driven decision making.
Digital Marketing Specialist at BECTON DICKINSON (BD)
January 1, 2024 - January 1, 2024
Led EMEA omnichannel marketing strategies, cross-country deployments, and 50+ projects per year. Built dashboards, optimized ROI, and trained 70+ marketers. Implemented and aligned tools and processes across Salesforce Marketing Cloud, GA4, Google Ads, Facebook Ads, and CRM initiatives.
Pro / Semi-pro Basketball Player at GRENOBLE - LILLE - ST VALLIER
January 1, 2025 - January 1, 2025
Professional and semi-professional basketball player across multiple clubs, cultivating leadership, teamwork, discipline, and competitive mindset over a long-term athletic career (2011–2025).
Team Leader at FOOT LOCKER France
January 1, 2017 - January 1, 2017
Led a 7-member sales floor team, drove performance, and contributed to achieving store targets through coaching and customer-centric selling.

Education

Master's degree at MBWAY Business School
January 11, 2030 - January 1, 2019
Bachelor's degree at CNPC Business School
January 11, 2030 - January 1, 2017
Associate's degree in Sales at University of Lille
January 11, 2030 - January 1, 2016
Master degree at MBWAY Business School, France
January 11, 2030 - January 1, 2019
Bachelor degree at NCPC Business School, France
January 11, 2030 - January 1, 2017
Associate's degree at Université de Lille - Sales Representative
January 11, 2030 - January 1, 2016
Associate's degree (1st year) at Université de Lille, France
January 11, 2030 - January 1, 2014

Qualifications

High School Diploma in Sciences
January 11, 2030 - January 1, 2014

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other

Skills

Experience Level