Creative Director and film production leader with nearly two decades of experience delivering brand films, animation, interactive experiences and digital content for global organisations. I lead multidisciplinary teams from concept through delivery, combining storytelling, production expertise and emerging technologies to create work that is visually distinctive, strategically aligned and commercially effective. I’m comfortable shaping creative direction and hands-on contributing across production, post-production and emerging digital workflows, including AI-assisted creative processes and interactive prototyping. I’ve managed large-scale productions with significant budgets, multilingual delivery and distributed creative teams, while building long-term client relationships.…

Adam Daniels

Creative Director and film production leader with nearly two decades of experience delivering brand films, animation, interactive experiences and digital content for global organisations. I lead multidisciplinary teams from concept through delivery, combining storytelling, production expertise and emerging technologies to create work that is visually distinctive, strategically aligned and commercially effective. I’m comfortable shaping creative direction and hands-on contributing across production, post-production and emerging digital workflows, including AI-assisted creative processes and interactive prototyping. I’ve managed large-scale productions with significant budgets, multilingual delivery and distributed creative teams, while building long-term client relationships.…

Available to hire

Creative Director and film production leader with nearly two decades of experience delivering brand films, animation, interactive experiences and digital content for global organisations. I lead multidisciplinary teams from concept through delivery, combining storytelling, production expertise and emerging technologies to create work that is visually distinctive, strategically aligned and commercially effective.

I’m comfortable shaping creative direction and hands-on contributing across production, post-production and emerging digital workflows, including AI-assisted creative processes and interactive prototyping. I’ve managed large-scale productions with significant budgets, multilingual delivery and distributed creative teams, while building long-term client relationships.

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Work Experience

Senior Product Development Manager at Hemsley Fraser
January 1, 2025 - January 1, 2026
Expanded the company’s creative offering through new learning products, animation styles, production approaches and AI-enabled experiences. Designed and produced an interactive prompt-design course in Articulate Rise using practical exercises, glossaries and interactive activities. Piloted a video series demonstrating practical applications of AI in everyday work. Contributed to AI storytelling pilot projects and helped shape future iterations. Mentored colleagues across animation, production and creative technology.
Creative Director / Founder at Primitive Earth Ltd
January 1, 2017 - December 31, 2025
Led creative direction for brand storytelling, animation, interactive content and digital communications for clients including Coca-Cola Europacific Partners, the NBA, BAE Systems, Virgin Media, Shell and NatWest. Creative Programme Lead / Production Director on a £300,000 multilingual programme coordinating ~50 cast, crew and production specialists to produce 1,200+ films across 13 language regions within six months. Reimagined NBA rookie education content to improve audience engagement. Managed end-to-end production: concept development, scripting, budgeting, crew recruitment, filming, post-production and delivery. Built long-term client relationships with ~80% repeat business and referrals.
Director at Primitive Earth Ltd
January 1, 2017 - Present
All stages of production and Post-production across Video, Animation, Music, E-learning and digital design
Associate at Hemsley Fraser
November 1, 2013 - Present
All stages of production and Post-production across Video, Animation, Music, E-learning and digital design
Freelance at Freelance
April 1, 2011 - January 1, 2017
All stages of production and Post-production across Video, Animation, Music, E-learning and digital design
Independent Creative (Self-Employed) at Self-Employed
January 1, 2011 - January 1, 2017
Produced and directed brand films, corporate communications and promotional content for national and international organisations. Conceived and developed a practical-effects filmmaking technique using hundreds of printed photographs for a large-scale brand film. Created motion graphics, animation, sound design and original music. Designed and built bespoke websites and interactive experiences using HTML/CSS/JavaScript. Managed projects from concept through final delivery, with a focus on reliable, hands-on creative problem-solving.
Producer / Editor at Outtakes Film Communications
January 1, 2007 - January 1, 2011
Produced, directed, filmed and edited bespoke film and training productions. Planned productions, recruited cast and crew, and coordinated schedules and logistics. Developed interactive DVD and Flash-based video experiences. Supported business development through client presentations and B2B relationship building.

Education

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Industry Experience

Media & Entertainment, Other, Financial Services, Healthcare, Professional Services, Real Estate & Construction, Education, Energy & Utilities, Consumer Goods, Telecommunications