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Hi, I’m Adeline Revehsa Kalaiselvan. I’m a results-driven marketing professional with a proven track record in digital marketing, social media management, and integrated campaign execution. I’ve worked with high-profile clients such as Singapore Tourism Board, Singapore River One, Kampong Gelam, and Filloz Entertainment, delivering impactful engagement and growth. I’m passionate about crafting data-driven content strategies and creative campaigns that resonate with audiences and drive measurable results. I specialize in Meta and TikTok advertising, KOL management, and end-to-end campaign delivery. My approach combines creative storytelling with rigorous analytics, enabling brands to grow their online presence and achieve concrete KPIs. I thrive in collaborative environments and love turning ideas into results across multi-channel campaigns.…Hi, I’m Adeline Revehsa Kalaiselvan. I’m a results-driven marketing professional with a proven track record in digital marketing, social media management, and integrated campaign execution. I’ve worked with high-profile clients such as Singapore Tourism Board, Singapore River One, Kampong Gelam, and Filloz Entertainment, delivering impactful engagement and growth. I’m passionate about crafting data-driven content strategies and creative campaigns that resonate with audiences and drive measurable results. I specialize in Meta and TikTok advertising, KOL management, and end-to-end campaign delivery. My approach combines creative storytelling with rigorous analytics, enabling brands to grow their online presence and achieve concrete KPIs. I thrive in collaborative environments and love turning ideas into results across multi-channel campaigns.

ADELINE REVEHSHA KALAISELVAN

Social Media Manager, Content Creator, Content Strategist, +4

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Hi, I’m Adeline Revehsa Kalaiselvan. I’m a results-driven marketing professional with a proven track record in digital marketing, social media management, and integrated campaign execution. I’ve worked with high-profile clients such as Singapore Tourism Board, Singapore River One, Kampong Gelam, and Filloz Entertainment, delivering impactful engagement and growth. I’m passionate about crafting data-driven content strategies and creative campaigns that resonate with audiences and drive measurable results. I specialize in Meta and TikTok advertising, KOL management, and end-to-end campaign delivery. My approach combines creative storytelling with rigorous analytics, enabling brands to grow their online presence and achieve concrete KPIs. I thrive in collaborative environments and love turning ideas into results across multi-channel campaigns.…Hi, I’m Adeline Revehsa Kalaiselvan. I’m a results-driven marketing professional with a proven track record in digital marketing, social media management, and integrated campaign execution. I’ve worked with high-profile clients such as Singapore Tourism Board, Singapore River One, Kampong Gelam, and Filloz Entertainment, delivering impactful engagement and growth. I’m passionate about crafting data-driven content strategies and creative campaigns that resonate with audiences and drive measurable results. I specialize in Meta and TikTok advertising, KOL management, and end-to-end campaign delivery. My approach combines creative storytelling with rigorous analytics, enabling brands to grow their online presence and achieve concrete KPIs. I thrive in collaborative environments and love turning ideas into results across multi-channel campaigns.

Available to hire

Hi, I’m Adeline Revehsa Kalaiselvan. I’m a results-driven marketing professional with a proven track record in digital marketing, social media management, and integrated campaign execution. I’ve worked with high-profile clients such as Singapore Tourism Board, Singapore River One, Kampong Gelam, and Filloz Entertainment, delivering impactful engagement and growth. I’m passionate about crafting data-driven content strategies and creative campaigns that resonate with audiences and drive measurable results.

I specialize in Meta and TikTok advertising, KOL management, and end-to-end campaign delivery. My approach combines creative storytelling with rigorous analytics, enabling brands to grow their online presence and achieve concrete KPIs. I thrive in collaborative environments and love turning ideas into results across multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Tamil

Advanced

Work Experience

Social Media Assistant at Teochew Kueh

August 1, 2019 - October 1, 2019

Managed social media content, crafted captions and hashtags, created visuals, and engaged with online customers. Supported campaign execution and post scheduling to maintain an active online presence.

Marketing Executive at Double V Studios

December 2, 2023 - December 2, 2025

Created and managed social media campaigns, planned content calendars, coordinated with clients, and monitored campaigns. Managed budgets, acquired new clients, and ensured high client satisfaction through proactive service.

Freelance Social Media Manager at Self-employed / Freelance

December 2, 2023 - December 2, 2025

Developed and executed social media strategies for multiple clients, including content creation, campaign optimization, and performance reporting. Built client relationships and delivered measurable engagement and growth.

Digital Marketing Manager (Meta & TikTok Marketing) at Freelance / Self-employed

January 1, 2025 - Present

Led digital marketing efforts focusing on Meta and TikTok campaigns, ad buys, and performance optimization. Collaborated with clients to align marketing goals with business outcomes.

Market Research Associate at Singapore Market Research

April 1, 2021 - June 1, 2021

Learned to create personalized financial plans for individuals based on goals. Improved communication and sales skills. Created finance/expense infographics to educate the audience.

Freelance Social Media Manager at Self-Employed

January 1, 2025 - Present

Plan and execute social media campaigns, manage client accounts, monitor engagement and ROI, and prepare monthly reports.

Social Media Assistant

August 1, 2019 - October 31, 2019

Set up social media pages, create captions, research hashtags, monitor and coordinate content.

Market Research Associate

April 1, 2021 - June 30, 2021

Learned to create personalized financial plans for individuals based on their goals.

Social Media Manager (Freelance) at Self-Employed

January 1, 2025 - Present

Manage end-to-end social media calendars and content creation for Have Halal Will Travel, Brewerkz, and Amara Singapore across Instagram, Facebook, and TikTok. Deliver monthly content creation, copywriting, and performance reports with strategic recommendations. Maintain consistent brand voice and community engagement across all client accounts. Led influencer shortlisting, briefing, and on-site coordination for Beame; quality-checked influencer content; compiled and analyzed influencer campaign results and presented findings in performance reports.

Senior Marketing Executive (Full Time) at DoubleVVStudios

December 1, 2023 - December 31, 2024

Achieved 53.84% engagement rate for Kampong Gelam’s Gemilang campaign within 31 days through targeted Meta & TikTok advertising and an integrated marketing plan with KOLs and PR. Led Singapore River One social media strategy, growing followers from 2,460 to 9,500 (286% increase) within a year. Executed multi-platform campaigns for Singapore Tourism Board, Filloz Entertainment, and Jiak Kim House. Planned monthly content calendars and managed paid campaigns, influencer management, and cross-functional collaboration.

Social Media & Content at VM General Services

May 1, 2023 - November 30, 2023

Planned and executed Meta (Facebook/Instagram) and TikTok paid ad campaigns tailored to client budgets, focusing on brand awareness and product sales for the barbershop and grooming industry. Created high-aesthetic content for Instagram, Facebook, and TikTok; developed edutainment content to drive awareness and sales. Conducted hashtag research, managed community engagement, and coordinated influencer partnerships.

Student Financial Adviser (Internship) at Great Eastern

April 1, 2021 - June 30, 2021

Created personalised financial plans and educational infographics for client outreach.

Market Research Associate (Internship) at Intage Singapore

December 1, 2019 - February 29, 2020

Managed mystery shopper recruitment, training, and data entry; improved project management and time management skills.

Call Centre Representative (Internship) at Daikin

October 1, 2019 - November 30, 2019

Handled omni-channel customer enquiries and scheduled maintenance appointments.

Social Media Assistant (Internship) at Teochew Kueh

August 1, 2019 - October 31, 2019

Set up social media pages; created content, captions, and hashtag research for Facebook and Instagram.

Education

Diploma in Business Management at SIM-RMIT

January 1, 2017 - December 31, 2020

Bachelor's degree in Business Management at Nanyang Polytechnic

January 1, 2020 - December 31, 2022

SIM-RMIT Diploma in Business Management at SIM-RMIT

January 1, 2017 - December 31, 2020

Bachelor of Business Management, Minor in Marketing at SIM–RMIT University

January 1, 2020 - December 31, 2022

Diploma in Business Management at Nanyang Polytechnic

January 1, 2017 - December 31, 2020

Qualifications

Edusave Good Progress Award

January 1, 2018 - December 22, 2025

Dean's List

January 1, 2019 - December 22, 2025

Bachelor degree in Business Management

January 1, 2020 - December 31, 2022

SIM-RMIT Diploma in Business Management

January 1, 2017 - December 31, 2020

Bachelor degree in Business Management

January 1, 2020 - December 31, 2022

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