LUMEA: Social Media & Ad Creatives

"A feed that feels like golden hour."

The brief: a launch set of Instagram and ad creatives for LUMEA that sells products, explains ingredients and drives people to the skin quiz, while every post still looks like one brand.

What I designed: six 1080×1350 posts:

1. Hero product ad: “Golden hour, bottled.” The LUMEA label is printed onto real product photography.
2. Ingredient spotlight: the sea buckthorn illustration with three quick facts
3. Quiz ad: “Find your ritual”, with a preview of the real quiz question to boost click-through
4. The ritual: three steps (Refresh, Treat, Seal), each with its own botanical
5. Refill campaign: “Refill, don’t replace” on the kraft-label apothecary bottle
6. Gift promo: a free Glow Oil with every $80, with a sticker-style badge

The system: a serif headline with an italic amber accent, the drop mark top-left, consistent margins and one clear call to action per post. That makes it easy to scale into stories, carousels and paid ads.

LUMEA is a fictional brand. Concept by Invicta Studio, with photography via Unsplash.