Lydia

Available to hire

I'm Lydia, a brand designer, illustrator and motion designer, and founder of Invicta Studio. I build brands people remember: identities, illustration, characters and animation that stop the scroll.

About

I’m Lydia, a brand designer, illustrator and motion designer, and founder of Invicta Studio.

I build brands people remember: identities, illustration, characters and animation that stop the scroll. My range runs from calm and premium to bold and playful.

What I create:

  • Brand identity: logos, colour, typography, packaging and brand guides
  • Character design and mascots: a cast with personality, poses and expression sheets
  • Illustration: botanicals, objects, icons, posters and patterns
  • Motion graphics and 2D animation: logo reveals, character animation and animated posts
  • Social media and ad creatives: static and animated, sized for every platform
  • Pitch decks, and animated websites and landing pages

See it in my projects below:

  • LUMEA: a plant-powered skincare brand with botanical illustration
  • HALDEN: a handmade leather shoe brand with a stitched logo animation
  • PLIMSY: a playful gelato brand with a mascot squad and character animation

Each one is a full system (identity, illustration, social and motion), so everything looks like it belongs together.

Send me your brief, and I’ll show you how I’d bring it to life.

Languages

  • EnglishFluent
  • FrenchIntermediate
  • Spanish; CastilianIntermediate
  • GermanBeginner

Industry experience

  • Financial Services
  • Consumer Goods
  • Retail
  • Media & Entertainment

More experts in Ibadan, Nigeria

Projects · 12

LUMEA: Seed Investor Pitch Deck (11 slides)

"An investor deck that reads itself." The brief: an 11-slide seed deck for LUMEA, a plant-powered skincare brand, that tells the whole story in about three minutes and looks as premium as the product. The story, slide by slide: Cover: "Skin, in its best light." on the labelled product shot Problem: three stat cards on why skincare got complicated Solution: three products, one ritual Product: the three-step ritual with botanical illustrations and pricing How it works: a quiz-to-refill funnel with conversion metrics Market: TAM, SAM and target rings Business model: unit economics and a revenue-mix bar Traction: a custom revenue line chart and key KPIs Go-to-market: the channel split The ask: the raise and a use-of-funds donut Close The craft: one idea per slide, big numbers with plain labels, and charts drawn to match the brand rather than default spreadsheet styling. It uses the LUMEA type, colour, photography and illustration system throughout. Delivered as a 16:9 PDF plus editable source. LUMEA is a fictional brand and every figure in the deck is illustrative. Concept by Invicta Studio, with photography via Unsplash.

  • Brand Designer
  • Graphic Designer
  • Pitch Deck Designer
PLIMSY: Character-Led Social Media & Ad Creatives

"A feed with a face." The brief: a launch feed for PLIMSY that builds a following, not just a menu. Every post should be instantly recognisable, a little funny, and give people a reason to comment, share or come in. What I designed: six 1080×1350 posts, all starring the scoop squad: Meet the scoop squad: the cast intro on polka-dot pink Flavour drop: "Mango Mo is back", with a sunburst and a sticker Relatable joke: "Brain freeze? Worth it." using the brain-freeze expression Pint deal: "Two pints. Zero sharing." with a $14 sticker and an order CTA Engagement poll: "Which scoop are you?" A/B/C/D, built for comments Weekly promo: "Sprinkle Fridays", with Coco under falling sprinkles The system: chunky Bricolage headlines with a second line in colour, flavour-coded backgrounds, thick cocoa outlines, sticker-style badges with hard shadows, and the winking mark in the corner. It's a template the team can keep posting with. PLIMSY is a fictional brand. Concept by Invicta Studio.

  • Brand Designer
  • Graphic Designer
  • Illustrator
PLIMSY: Character Design – The Scoop Squad

"Meet the scoop squad." The brief: give PLIMSY a cast of mascots that can carry the brand across packaging, social and animation, with personalities people pick favourites from. What I designed: four flavour characters, each with their own colour, topping, pose and personality: Berry Bea (strawberry): the friendly one, always waving Pip (pistachio): cool, a little nutty, always knows the best flavour Mango Mo (mango, in a cup): pure sunshine, celebrates every scoop Coco (chocolate): a sprinkle-covered smooth talker Expression sheet: six expressions for Berry Bea (content, delighted, cheeky, brain freeze, in love and food coma), so the characters can react in posts, stickers and animation. The style: bold cocoa outlines, flat colour with a glossy highlight and a soft side shadow, drippy scoop edges and simple, readable faces that still work tiny on a sticker or huge on a billboard. The characters are built as reusable parts (body, face, arms and topping), so new poses and expressions are quick to make, and they were rigged for the animated logo. PLIMSY is a fictional brand. Concept by Invicta Studio.

  • 2D Animator
  • Graphic Designer
  • Illustrator
PLIMSY: Playful Brand Identity for a Gelato Shop

"Small-batch gelato. Big feelings." The brief: a bright, joyful identity for PLIMSY, a small-batch gelato shop. It had to feel fun enough for kids and design-led enough for adults, and give the brand a personality people want to follow. What I designed: Wordmark and mark: a chunky, friendly Bricolage Grotesque wordmark and a winking scoop. The mark is a character in its own right, so the brand can smile back from every cup, pint and post. Colour system: Berry, Pistachio, Mango, Cocoa, Sky and Cream, with each flavour owning a colour Type: Bricolage Grotesque for headlines, DM Sans for everything else Packaging: a pint range where every flavour gets its own colour and a face on the tub: Berry Bea, Pip, Mango Mo and Coco PLIMSY is a fictional brand. Concept by Invicta Studio.

  • Brand Designer
  • Graphic Designer
HALDEN: Social Media & Ad Creatives

"A feed that feels handmade." The brief: a launch set of Instagram and ad creatives for HALDEN that sells the shoes, tells the craft story and promotes the brand's two big promises: repairs for life and 365-day returns. What I designed: six 1080×1350 posts: Hero ad: "Made to be lived in." The Arlo sneaker on stacked stones, with the price on a pill Craft story: "48 hand steps per pair", with the four tool illustrations Repairs for life: "Resole, not replace", with a big Bodoni infinity sign Lookbook: "Out in the world", the Ember Runner on the street Product detail: the Wren Brogue with callouts for suede, lining and the Blake-stitched sole Returns offer: "365 days to make up your mind" over the Noir High The system: Bodoni headlines with an italic accent, the stitched patch mark top-left, clay stitch details and one clear call to action per post, using real product photography throughout. HALDEN is a fictional brand. Concept by Invicta Studio, with photography via Unsplash.

  • Brand Designer
  • Graphic Designer
HALDEN: Craft Tools Illustration Set

"Forty-eight hand steps, four tools." The brief: HALDEN's promise is craft: every pair passes through 48 pairs of hands, it is stitched rather than glued, and it can be resoled for life. The brand needed illustrations that show that process, and that work on packaging, the journal and social. What I made: four vector illustrations of the workshop tools behind every pair: 01 Cut: the round knife 02 Last: the wooden foot form each shoe is built around 03 Stitch: a saddle-stitched seam and needle 04 Resole: the stitched sole and a cobbler's hammer The style: ink line over flat colour, printed slightly off-register, with clay stitch lines that echo the logo's stitched border. The set also works reversed out on ink, for the shoebox liner and journal headers. Where it's used: the "48 hand steps per pair" craft post and the "Repairs for life" campaign. HALDEN is a fictional brand. Concept by Invicta Studio.

  • Graphic Designer
  • Illustrator
HALDEN: Brand Identity for a Handmade Leather Shoe Brand

"Made to be lived in." The brief: an identity for HALDEN, a maker of full-grain leather sneakers, loafers and boots that are stitched by hand and repaired for life. It needed to feel premium and slow, and to tell the craft story without saying a word. What I designed: The mark: an arched leather patch with a hand-stitched border around a Bodoni H, the kind of label you'd find inside a well-made shoe. The stitching is the story: stitched, not glued. Logo system: the primary lockup with a wide-tracked Bodoni wordmark, a reversed patch on ink, and mark versions on paper, clay and ink Colour and type: ink, clay, sand and paper, with Bodoni Moda for the voice and Inter Tight for everything functional Packaging: an ink-lidded shoebox with a stitched frame and size label, an embossed leather hang tag ("Repairs for life") and a cotton dust bag HALDEN is a fictional brand. Concept by Invicta Studio.

  • Brand Designer
  • Graphic Designer
LUMEA: Social Media & Ad Creatives

"A feed that feels like golden hour." The brief: a launch set of Instagram and ad creatives for LUMEA that sells products, explains ingredients and drives people to the skin quiz, while every post still looks like one brand. What I designed: six 1080×1350 posts: Hero product ad: "Golden hour, bottled." The LUMEA label is printed onto real product photography. Ingredient spotlight: the sea buckthorn illustration with three quick facts Quiz ad: "Find your ritual", with a preview of the real quiz question to boost click-through The ritual: three steps (Refresh, Treat, Seal), each with its own botanical Refill campaign: "Refill, don't replace" on the kraft-label apothecary bottle Gift promo: a free Glow Oil with every $80, with a sticker-style badge The system: a serif headline with an italic amber accent, the drop mark top-left, consistent margins and one clear call to action per post. That makes it easy to scale into stories, carousels and paid ads. LUMEA is a fictional brand. Concept by Invicta Studio, with photography via Unsplash.

  • Brand Designer
  • Graphic Designer
LUMEA: Botanical Illustration Set

"Ingredients you can pronounce." The brief: LUMEA's formulas are built on a few hero botanicals. The brand needed an illustration style that makes those ingredients feel real and warm, not clinical, and that works on labels, social posts and the website. What I made: four vector botanicals, one for each hero ingredient: Sea buckthorn (glow) Rosehip (renewal) Calendula (calm) Olive, the source of squalane (softness) The style: confident line art over flat colour, printed slightly off-register for a warm, risograph-like, hand-made feel. The four pieces also combine into a half-drop repeat pattern for tissue paper, box liners and story backgrounds. Where it's used: the Calm Toner refill label, ingredient spotlight posts and the "three steps to glow" ritual graphic. LUMEA is a fictional brand. Concept by Invicta Studio.

  • Graphic Designer
  • Illustrator
LUMEA: Brand Identity for a Plant-Powered Skincare Brand

"Skin, in its best light." The brief: a calm, warm identity for LUMEA, a plant-powered skincare brand in amber glass. It needed to feel premium without being clinical, and to work everywhere from a 30 ml dropper label to a social feed. What I designed: The mark: a drop of oil holding a rising sun (plant oils, morning light and the glow they leave on skin), paired with a wide-tracked serif wordmark Logo system: primary lockup, reversed version, a "Clean · Vegan · Cruelty free" seal, and mark-only versions on ivory, amber and cocoa Colour and type: cocoa, amber, blush, sand and ivory, with Cormorant Garamond for the voice and Outfit for everything functional Packaging: the label printed onto real product photography, on a dropper bottle and a kraft refill label LUMEA is a fictional brand. Concept by Invicta Studio, with photography via Unsplash.

  • Brand Designer
  • Graphic Designer
LUMEA: Skincare E-commerce Website with a Skin Quiz

"Skin, in its best light." The brief: LUMEA makes plant-powered oils, serums and creams in amber glass. The site needed to feel soft, warm and calm, and to guide people to the right products instead of leaving them to guess. What I designed and built: An elegant, airy home page with a refined serif, a cocoa, amber, blush and ivory palette, and an ingredient ticker The heart of it: a three-question skin quiz that builds a personal routine and adds it to the bag in one click, turning browsing into buying Product filters, an ingredient explorer and "ritual" storytelling sections A bag with a gift progress bar, and a fully responsive layout, designed mobile-first Scope: website design and build, quiz funnel, responsive See it live (try the quiz): https://www.twine.net/signin A concept for a fictional brand, designed and built by Invicta Studio.

  • Graphic Designer
  • UI Designer
  • Web Designer
HALDEN: E-commerce Website for a Handmade Leather Shoe Brand

"Made to be lived in." The brief: HALDEN makes leather sneakers, loafers and boots, stitched by hand and built to be repaired for life. The site needed to feel premium and slow, like the shoes themselves, while still working like a real store. What I designed and built: An editorial home page with a high-contrast serif and a warm ink, clay, sand and paper palette Category, bestseller, craft and lookbook sections that tell the brand story between products Real store features: quick add, a size picker, and a bag that slides open with a free-shipping progress bar A fully responsive layout, designed mobile-first Scope: website design and build, e-commerce UI, responsive See it live: https://www.twine.net/signin A concept for a fictional brand, designed and built by Invicta Studio.

  • Graphic Designer
  • UI Designer
  • Web Designer

Work experience

Founder & Brand Designer · Invicta StudioNov 2026 – Present · 1 mo

I founded Invicta Studio to build complete brands under one roof: identity, packaging, illustration, characters and logo animation. I create concept brands to show the full range, from a calm botanical skincare line to a playful gelato shop with its own mascot cast, each labelled as a concept.

Freelance Brand Designer, Illustrator & Motion Designer · Self-employedAug 2024 – Present · 2 yrs 4 mos

I design brands for small businesses and startups from the ground up: logos, colour and type, packaging, illustration, social media templates and animated logos, so every piece works as one system. Clients get one designer covering identity, illustration and motion instead of hiring three.

Testimonials · 5.0 from 1 review

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