HALDEN: E-commerce Website for a Handmade Leather Shoe Brand

"Made to be lived in."

The brief: HALDEN makes leather sneakers, loafers and boots, stitched by hand and built to be repaired for life. The site needed to feel premium and slow, like the shoes themselves, while still working like a real store.

What I designed and built:

• An editorial home page with a high-contrast serif and a warm ink, clay, sand and paper palette
• Category, bestseller, craft and lookbook sections that tell the brand story between products
• Real store features: quick add, a size picker, and a bag that slides open with a free-shipping progress bar
• A fully responsive layout, designed mobile-first

Scope: website design and build, e-commerce UI, responsive

See it live: https://www.twine.net/signin

A concept for a fictional brand, designed and built by Invicta Studio.