PLIMSY: Character-Led Social Media & Ad Creatives

"A feed with a face."

The brief: a launch feed for PLIMSY that builds a following, not just a menu. Every post should be instantly recognisable, a little funny, and give people a reason to comment, share or come in.

What I designed: six 1080×1350 posts, all starring the scoop squad:

1. Meet the scoop squad: the cast intro on polka-dot pink
2. Flavour drop: “Mango Mo is back”, with a sunburst and a sticker
3. Relatable joke: “Brain freeze? Worth it.” using the brain-freeze expression
4. Pint deal: “Two pints. Zero sharing.” with a $14 sticker and an order CTA
5. Engagement poll: “Which scoop are you?” A/B/C/D, built for comments
6. Weekly promo: “Sprinkle Fridays”, with Coco under falling sprinkles

The system: chunky Bricolage headlines with a second line in colour, flavour-coded backgrounds, thick cocoa outlines, sticker-style badges with hard shadows, and the winking mark in the corner. It’s a template the team can keep posting with.

PLIMSY is a fictional brand. Concept by Invicta Studio.