PLIMSY: Character Design – The Scoop Squad

"Meet the scoop squad."

The brief: give PLIMSY a cast of mascots that can carry the brand across packaging, social and animation, with personalities people pick favourites from.

What I designed: four flavour characters, each with their own colour, topping, pose and personality:

• Berry Bea (strawberry): the friendly one, always waving
• Pip (pistachio): cool, a little nutty, always knows the best flavour
• Mango Mo (mango, in a cup): pure sunshine, celebrates every scoop
• Coco (chocolate): a sprinkle-covered smooth talker

Expression sheet: six expressions for Berry Bea (content, delighted, cheeky, brain freeze, in love and food coma), so the characters can react in posts, stickers and animation.

The style: bold cocoa outlines, flat colour with a glossy highlight and a soft side shadow, drippy scoop edges and simple, readable faces that still work tiny on a sticker or huge on a billboard. The characters are built as reusable parts (body, face, arms and topping), so new poses and expressions are quick to make, and they were rigged for the animated logo.

PLIMSY is a fictional brand. Concept by Invicta Studio.