HALDEN: Social Media & Ad Creatives

"A feed that feels handmade."

The brief: a launch set of Instagram and ad creatives for HALDEN that sells the shoes, tells the craft story and promotes the brand’s two big promises: repairs for life and 365-day returns.

What I designed: six 1080×1350 posts:

1. Hero ad: “Made to be lived in.” The Arlo sneaker on stacked stones, with the price on a pill
2. Craft story: “48 hand steps per pair”, with the four tool illustrations
3. Repairs for life: “Resole, not replace”, with a big Bodoni infinity sign
4. Lookbook: “Out in the world”, the Ember Runner on the street
5. Product detail: the Wren Brogue with callouts for suede, lining and the Blake-stitched sole
6. Returns offer: “365 days to make up your mind” over the Noir High

The system: Bodoni headlines with an italic accent, the stitched patch mark top-left, clay stitch details and one clear call to action per post, using real product photography throughout.

HALDEN is a fictional brand. Concept by Invicta Studio, with photography via Unsplash.