LUMEA: Botanical Illustration Set

"Ingredients you can pronounce."

The brief: LUMEA’s formulas are built on a few hero botanicals. The brand needed an illustration style that makes those ingredients feel real and warm, not clinical, and that works on labels, social posts and the website.

What I made: four vector botanicals, one for each hero ingredient:

• Sea buckthorn (glow)
• Rosehip (renewal)
• Calendula (calm)
• Olive, the source of squalane (softness)

The style: confident line art over flat colour, printed slightly off-register for a warm, risograph-like, hand-made feel. The four pieces also combine into a half-drop repeat pattern for tissue paper, box liners and story backgrounds.

Where it’s used: the Calm Toner refill label, ingredient spotlight posts and the “three steps to glow” ritual graphic.

LUMEA is a fictional brand. Concept by Invicta Studio.