LUMEA: Seed Investor Pitch Deck (11 slides)

"An investor deck that reads itself."

The brief: an 11-slide seed deck for LUMEA, a plant-powered skincare brand, that tells the whole story in about three minutes and looks as premium as the product.

The story, slide by slide:

1. Cover: “Skin, in its best light.” on the labelled product shot
2. Problem: three stat cards on why skincare got complicated
3. Solution: three products, one ritual
4. Product: the three-step ritual with botanical illustrations and pricing
5. How it works: a quiz-to-refill funnel with conversion metrics
6. Market: TAM, SAM and target rings
7. Business model: unit economics and a revenue-mix bar
8. Traction: a custom revenue line chart and key KPIs
9. Go-to-market: the channel split
10. The ask: the raise and a use-of-funds donut
11. Close

The craft: one idea per slide, big numbers with plain labels, and charts drawn to match the brand rather than default spreadsheet styling. It uses the LUMEA type, colour, photography and illustration system throughout. Delivered as a 16:9 PDF plus editable source.

LUMEA is a fictional brand and every figure in the deck is illustrative. Concept by Invicta Studio, with photography via Unsplash.