LUMEA: Skincare E-commerce Website with a Skin Quiz

"Skin, in its best light."

The brief: LUMEA makes plant-powered oils, serums and creams in amber glass. The site needed to feel soft, warm and calm, and to guide people to the right products instead of leaving them to guess.

What I designed and built:

• An elegant, airy home page with a refined serif, a cocoa, amber, blush and ivory palette, and an ingredient ticker
• The heart of it: a three-question skin quiz that builds a personal routine and adds it to the bag in one click, turning browsing into buying
• Product filters, an ingredient explorer and “ritual” storytelling sections
• A bag with a gift progress bar, and a fully responsive layout, designed mobile-first

Scope: website design and build, quiz funnel, responsive

See it live (try the quiz): https://www.twine.net/signin

A concept for a fictional brand, designed and built by Invicta Studio.