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I’m a Social Media & Digital Marketing Specialist who helps brands build vibrant online communities and measurable growth across LinkedIn, Instagram, Facebook, and TikTok. I craft data-driven campaigns, write compelling copy, and collaborate with marketing, creative, and product teams to deliver integrated campaigns that increase brand awareness and lead generation. Across freelance and in-house roles, I’ve driven results like quadrupled engagement in 90 days and helped brands achieve top SEO rankings and hundreds of qualified leads. I’m agile, collaborative, and passionate about creating social content that resonates and delivers real business impact.…I’m a Social Media & Digital Marketing Specialist who helps brands build vibrant online communities and measurable growth across LinkedIn, Instagram, Facebook, and TikTok. I craft data-driven campaigns, write compelling copy, and collaborate with marketing, creative, and product teams to deliver integrated campaigns that increase brand awareness and lead generation. Across freelance and in-house roles, I’ve driven results like quadrupled engagement in 90 days and helped brands achieve top SEO rankings and hundreds of qualified leads. I’m agile, collaborative, and passionate about creating social content that resonates and delivers real business impact.

Adeline Wong Shian Wen

Social Media Manager, Copywriter, Digital Marketer, +2

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I’m a Social Media & Digital Marketing Specialist who helps brands build vibrant online communities and measurable growth across LinkedIn, Instagram, Facebook, and TikTok. I craft data-driven campaigns, write compelling copy, and collaborate with marketing, creative, and product teams to deliver integrated campaigns that increase brand awareness and lead generation. Across freelance and in-house roles, I’ve driven results like quadrupled engagement in 90 days and helped brands achieve top SEO rankings and hundreds of qualified leads. I’m agile, collaborative, and passionate about creating social content that resonates and delivers real business impact.…I’m a Social Media & Digital Marketing Specialist who helps brands build vibrant online communities and measurable growth across LinkedIn, Instagram, Facebook, and TikTok. I craft data-driven campaigns, write compelling copy, and collaborate with marketing, creative, and product teams to deliver integrated campaigns that increase brand awareness and lead generation. Across freelance and in-house roles, I’ve driven results like quadrupled engagement in 90 days and helped brands achieve top SEO rankings and hundreds of qualified leads. I’m agile, collaborative, and passionate about creating social content that resonates and delivers real business impact.

Available to hire

I’m a Social Media & Digital Marketing Specialist who helps brands build vibrant online communities and measurable growth across LinkedIn, Instagram, Facebook, and TikTok. I craft data-driven campaigns, write compelling copy, and collaborate with marketing, creative, and product teams to deliver integrated campaigns that increase brand awareness and lead generation.

Across freelance and in-house roles, I’ve driven results like quadrupled engagement in 90 days and helped brands achieve top SEO rankings and hundreds of qualified leads. I’m agile, collaborative, and passionate about creating social content that resonates and delivers real business impact.

Skills

Experience Level

Copywriting

Expert

SEO Copywriting

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Social Media Marketing Specialist at Freelance/Project-based

August 1, 2023 - Present

Managed end-to-end social strategies for clients, including content calendars, ad campaigns, copywriting, and community engagement. Executed multi-platform paid and organic campaigns, generating hundreds of leads via copywriting, audience targeting, and creative testing. Increased engagement by 4X within 90 days through optimized content calendars and cross-platform strategies. Monitored KPIs and provided analytics insights to refine campaign strategies and improve ROI. Collaborated with creative teams to produce on-brand visual and video assets.

Business Development Executive at Yu Taie Trading Company Pte Ltd

October 1, 2020 - July 31, 2023

Launched and managed the company’s Facebook and Instagram accounts and created content to enhance brand presence, engage target audience and drive engagement. Set up and optimised the company website using SEO, resulting in improved search engine visibility by 10%. Implemented a corporate outreach programme, leveraging targeted email marketing and secured 5% more new businesses. Transitioned the company from a retail store to an e-commerce business, contributing to website setup, social strategy, content creation, product line expansion, and business development. Organized corporate events and activations, resulting in brand awareness and sales.

Financial Consultant at AIA Singapore

September 1, 2017 - April 30, 2020

Built and maintained long-term client relationships by conducting financial reviews to accommodate changes in their life. Conducted research on current market conditions and financial products and recommended suitable strategies based on client’s financial situation. Qualified for the Prestige Club in 2019, grew production income by 50%.

Financial Advisor at Great Eastern Singapore

October 1, 2016 - August 31, 2017

Developed communication and relationship management skills, including the ability to build rapport with clients and increased client database from 0 to 20.