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I'm Aditi Baldha, a UX-focused designer blending UX, art direction, and brand design. Over 3+ years, I translate complex information into clear, usable systems across web, print, and interactive experiences. I'm currently pursuing an M.S. in Human-Centered Computing to strengthen end-to-end design and user research. Notable work includes designing a 200-page national-level digital health blueprint for WHO Bangladesh, creating accessible infographics from policy content, and collaborating with cross-country stakeholders to align outcomes with strategic goals. In my role as Art Director at Cheil India for Samsung, I led brand language from concept to production and drove campaigns with wide reach and awards.…I'm Aditi Baldha, a UX-focused designer blending UX, art direction, and brand design. Over 3+ years, I translate complex information into clear, usable systems across web, print, and interactive experiences. I'm currently pursuing an M.S. in Human-Centered Computing to strengthen end-to-end design and user research. Notable work includes designing a 200-page national-level digital health blueprint for WHO Bangladesh, creating accessible infographics from policy content, and collaborating with cross-country stakeholders to align outcomes with strategic goals. In my role as Art Director at Cheil India for Samsung, I led brand language from concept to production and drove campaigns with wide reach and awards.

Aditi Baldha

UX Designer, Product Designer, Art Director, +2

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I'm Aditi Baldha, a UX-focused designer blending UX, art direction, and brand design. Over 3+ years, I translate complex information into clear, usable systems across web, print, and interactive experiences. I'm currently pursuing an M.S. in Human-Centered Computing to strengthen end-to-end design and user research. Notable work includes designing a 200-page national-level digital health blueprint for WHO Bangladesh, creating accessible infographics from policy content, and collaborating with cross-country stakeholders to align outcomes with strategic goals. In my role as Art Director at Cheil India for Samsung, I led brand language from concept to production and drove campaigns with wide reach and awards.…I'm Aditi Baldha, a UX-focused designer blending UX, art direction, and brand design. Over 3+ years, I translate complex information into clear, usable systems across web, print, and interactive experiences. I'm currently pursuing an M.S. in Human-Centered Computing to strengthen end-to-end design and user research. Notable work includes designing a 200-page national-level digital health blueprint for WHO Bangladesh, creating accessible infographics from policy content, and collaborating with cross-country stakeholders to align outcomes with strategic goals. In my role as Art Director at Cheil India for Samsung, I led brand language from concept to production and drove campaigns with wide reach and awards.

Available to hire

I’m Aditi Baldha, a UX-focused designer blending UX, art direction, and brand design. Over 3+ years, I translate complex information into clear, usable systems across web, print, and interactive experiences. I’m currently pursuing an M.S. in Human-Centered Computing to strengthen end-to-end design and user research.

Notable work includes designing a 200-page national-level digital health blueprint for WHO Bangladesh, creating accessible infographics from policy content, and collaborating with cross-country stakeholders to align outcomes with strategic goals. In my role as Art Director at Cheil India for Samsung, I led brand language from concept to production and drove campaigns with wide reach and awards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Art Director at Cheil India - Samsung

July 1, 2024 - September 30, 2024

Led brand language across campaigns from concept to final production, integrating UX and interaction considerations for Samsung products, including Galaxy Watch LTE and multi-device experiences. Designed and scaled brand identities, illustration sets, and marketing assets for major campaigns, including Samsung’s Solve for Tomorrow student innovation program. Contributed to campaigns achieving 90M+ social reach and multiple industry awards. Represented Cheil at the Creative Liaison by London International Awards, Las Vegas, and simultaneously won Best Project Award for Galaxy Watch LTE.

Supervisor at Starbucks

August 1, 2024 - Present

Led end-to-end packaging design from concept to production. Designed and launched a Shopify website to support B2B marketing and merchandise sales. Increased Instagram following from 8K to 20K organically within six months.

Junior Brand Designer at DDB Mudra Group

June 1, 2022 - December 31, 2022

Executed 360° design assets for Adani Group across 7+ sectors, ensuring brand cohesion across B2B and B2C markets.

Design Intern & Freelance Consultant at YAAP

July 1, 2021 - August 31, 2021

Developed the official brand identity for the Government of India’s health app and managed public outreach design for national campaigns. Produced social media campaigns for Disney Games (Avengers) and a 120-page technical print deliverable for Oracle.