I’m Afolabi Tobi David, a senior Shopify & Web Designer with 7+ years of experience crafting high-converting eCommerce experiences across landing pages, PDPs, collection pages, and homepage sections. I’m mobile-first, Shopify-savvy, and I rely on advanced Figma proficiency with AI-assisted tools to rapidly generate concepts and assets. I own the full design cycle from concept to developer handoff and also produce on-brand graphics for social, email, and paid campaigns. I’ve delivered measurable CRO impact, including an 18% lift in product-page conversions and a 22% improvement in checkout flow efficiency. I excel in cross-functional collaboration with developers and manufacturers to translate designs into production-ready Shopify pages and scale design systems for consistency.…

AFOLABI TOBI DAVID

5.0 (1 review)

I’m Afolabi Tobi David, a senior Shopify & Web Designer with 7+ years of experience crafting high-converting eCommerce experiences across landing pages, PDPs, collection pages, and homepage sections. I’m mobile-first, Shopify-savvy, and I rely on advanced Figma proficiency with AI-assisted tools to rapidly generate concepts and assets. I own the full design cycle from concept to developer handoff and also produce on-brand graphics for social, email, and paid campaigns. I’ve delivered measurable CRO impact, including an 18% lift in product-page conversions and a 22% improvement in checkout flow efficiency. I excel in cross-functional collaboration with developers and manufacturers to translate designs into production-ready Shopify pages and scale design systems for consistency.…

Available to hire

I’m Afolabi Tobi David, a senior Shopify & Web Designer with 7+ years of experience crafting high-converting eCommerce experiences across landing pages, PDPs, collection pages, and homepage sections. I’m mobile-first, Shopify-savvy, and I rely on advanced Figma proficiency with AI-assisted tools to rapidly generate concepts and assets. I own the full design cycle from concept to developer handoff and also produce on-brand graphics for social, email, and paid campaigns.

I’ve delivered measurable CRO impact, including an 18% lift in product-page conversions and a 22% improvement in checkout flow efficiency. I excel in cross-functional collaboration with developers and manufacturers to translate designs into production-ready Shopify pages and scale design systems for consistency.

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Skills

Experience Level

Figma
Expert
UI
Expert
Prototype
Expert
Shopify
Expert
Product Design
Expert
Web Design
Expert
Webflow
Expert
Framer
Expert
Google Drive
Expert
Affinity Designer
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe XD
Expert
Branding
Expert
InVision
Expert
Logo
Expert
Midjourney
Expert
Adobe Firefly
Expert
Stable Diffusion
Expert
HTML5
Expert
Canva
Expert
Jira
Intermediate
CSS
Intermediate
WordPress
Intermediate
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Language

English
Fluent

Work Experience

Product Design Intern at Tikelt
April 1, 2025 - Present
Product Design Intern focusing on onboarding UX and dashboard usability for an early-stage ticketing platform startup.
Product Designer / Ecommerce Developer at CMFII & Bajluxe
January 1, 2025 - October 2, 2025
Led UX/UI revamp for luxury ecommerce platforms; integrated custom Shopify features to improve checkout flow; designed end-to-end brand and user journeys; streamlined backend collaboration with manufacturers, reducing production costs by 10%.
Product Designer at Bag2Door
December 31, 2022 - October 2, 2025
Designed a multi-store shopping and delivery interface (2,000+ customers monthly); conducted user research and usability testing, achieving a 22% improvement in task success rate; collaborated with delivery teams to build intuitive logistics tracking, increasing delivery satisfaction by 30%.
UX Design Intern (Certificate Project) at Google/Coursera
July 1, 2020 - October 2, 2025
Completed Google UX Design Certificate; developed 3+ prototypes through UX process; built and tested low- to high-fidelity wireframes; conducted competitive analysis and created personas to inform design decisions.
Product Designer / Ecommerce Developer at CMFII & Bajluxe
January 1, 2023 - January 1, 2025
Led UX/UI revamp of luxury ecommerce platforms, increasing product page conversion by 18%. Integrated custom Shopify features that improved checkout flow, reducing cart abandonment by 12%. Designed end-to-end brand and user journey, aligning visuals with luxury brand values. Streamlined backend collaboration with manufacturers, reducing production costs by 10%.
Product Designer at Bag2Door
February 1, 2021 - December 1, 2022
Designed a multi-store shopping and delivery interface, used by 2,000+ customers monthly. Conducted user research and usability testing that led to a 22% improvement in task success rate. Collaborated with delivery teams to build intuitive logistics tracking, increasing delivery satisfaction by 30%.
UX Design Intern (Google UX Certificate Project) at Google / Coursera
January 1, 2020 - July 1, 2020
Created 3+ prototypes using the Google UX process (empathize → ideate → prototype → test). Achieved 85% usability rating from user testing sessions. Performed competitor analysis and developed personas to guide informed design decisions.
Shopify Designer / Product Designer at CMFII & Bajluxe
January 1, 2023 - January 1, 2025
Owned end-to-end Shopify design for a luxury eCommerce brand, redesigning PDPs and landing pages to increase product page conversions by 18%. Designed and implemented data-informed Shopify layout and UX optimizations that reduced cart abandonment by 12%. Built scalable design systems ensuring visual consistency across the site and streamlined developer handoff. Collaborated with developers and manufacturers to translate designs into production-ready Shopify pages, reducing operational delays by 10%. Produced supporting graphic and marketing assets to maintain brand consistency across channels.

Education

Product Designer at Cousera
March 26, 2021 - March 26, 2025
During my Product Design Bootcamp on Coursera, I gained a strong foundation in UX/UI design, user research, wireframing, prototyping, and usability testing. The course covered design thinking, interaction design, and accessibility principles, helping me develop user-centered solutions. I also learned to use Figma and other design tools to create intuitive digital experiences. This bootcamp enhanced my ability to analyze user needs, iterate on designs, and collaborate with developers and stakeholders to build effective products.
Product Designer at Memorisely
January 28, 2025 - March 26, 2025
In the Product Design course at Memorisely, I will gain hands-on experience in UX research, UI design, and prototyping, mastering tools like Figma to create user-centered digital products. The curriculum covers design thinking, wireframing, usability testing, and interaction design, while also emphasizing collaboration and real-world project execution. By the end of the course, I will have built a strong design portfolio and developed the skills needed to thrive as a Product Designer.
B.Sc Economics at Obafemi Awolowo University
January 11, 2030 - January 1, 2018
UX/UI Product Design Bootcamp at Memorisely
January 1, 2025 - August 1, 2025
B.Sc. Economics at Obafemi Awolowo University, Nigeria
January 1, 2014 - January 1, 2018
Memorisely UX/UI Product Design Bootcamp at Memorisely
January 1, 2025 - August 1, 2025
Design System Certification at Memorisely
January 1, 2025 - December 1, 2025
UI Design Certification at Memorisely
January 1, 2025 - December 1, 2025
UX Research Certification at Memorisely
January 1, 2025 - December 1, 2025
Google UX Design Certificate at Coursera
January 1, 2020 - July 1, 2020
B.Sc. Economics at Obafemi Awolowo University, Nigeria
January 11, 2030 - January 1, 2018
UX/UI Product Design Bootcamp at Memorisely
January 1, 2025 - August 1, 2025
Design System Certification at Memorisely
January 1, 2025 - December 19, 2025
UI Design Certification at Memorisely
January 1, 2025 - December 19, 2025
UX Research Certification at Memorisely
January 1, 2025 - December 19, 2025
Google Product Design Certificate at Coursera
January 1, 2020 - December 19, 2025
B.Sc. Economics at Obafemi Awolowo University, Nigeria
January 11, 2030 - January 1, 2018
UX/UI Product Design Bootcamp at Memorisely
January 1, 2025 - August 1, 2025
Google Product Design Certificate at Coursera / Google
January 1, 2020 - July 1, 2020

Qualifications

Shopify Developer
March 26, 2025 - March 26, 2025
I lead the design, branding, and overall product strategy for the fashion and ecommerce brand. My role involves creating user-centered shopping experiences, ensuring a seamless blend of aesthetics and functionality. I oversee UI/UX design, Shopify development, and customer experience optimization, ensuring the brand delivers a high-end, intuitive, and engaging online shopping journey. Additionally, I focus on market research, product development, and business growth strategies to establish the brand as a standout luxury brand.
Google UX Design Certificate
January 11, 2030 - January 1, 2020
Design System Certification
January 1, 2025 - August 1, 2025
UI Design Certification
January 1, 2025 - August 1, 2025
UX Research Certification
January 1, 2025 - August 1, 2025
Design System Certification
January 1, 2025 - December 1, 2025
UI Design Certification
January 1, 2025 - December 1, 2025
UX Research Certification
January 1, 2025 - December 1, 2025
Google UX Design Certificate
January 1, 2020 - July 1, 2020
Google Product Design Certificate
January 1, 2020 - December 19, 2025
UX/UI Product Design Bootcamp
January 1, 2025 - August 1, 2025
Design System Certification
January 1, 2025 - December 19, 2025
UI Design Certification
January 1, 2025 - December 19, 2025
UX Research Certification
January 1, 2025 - December 19, 2025
Google UX Design Certificate
January 1, 2020 - July 1, 2020
Design Systems Certification
January 1, 2025 - June 24, 2026
UI Design Certification
January 1, 2025 - June 24, 2026
UX Research Certification
January 1, 2025 - June 24, 2026

Industry Experience

Software & Internet, Transportation & Logistics, Retail, Education, Media & Entertainment, Professional Services
    Developer and Product Designer at Bajluxe

    At Bajluxe, I was responsible for optimizing and enhancing the functionality of the Shopify website to improve user experience and conversion rates. My role involved evaluating the site’s usability, refining the UI/UX, and implementing design solutions to align with the brand’s luxury positioning. I worked on Shopify customization, troubleshooting technical issues, and ensuring a seamless shopping experience for customers. Through research and iterative design improvements, I helped streamline the site’s performance and user journey.

    Developer and Product Designer at CMFII

    Developer and Product Designer at CMFII

    At CMFII, I lead the design, branding, and overall product strategy for the fashion and ecommerce brand. My role involves creating user-centered shopping experiences, ensuring a seamless blend of aesthetics and functionality. I oversee UI/UX design, Shopify development, and customer experience optimization, ensuring the brand delivers a high-end, intuitive, and engaging online shopping journey. Additionally, I focus on market research, product development, and business growth strategies to establish CMFII as a standout luxury brand.