AFOLABI TOBI DAVID

Available to hire

I’m Afolabi Tobi David, a senior Shopify & Web Designer with 7+ years of experience crafting high-converting eCommerce experiences across landing pages, PDPs, collection pages, and homepage sections.

About

I’m Afolabi Tobi David, a senior Shopify & Web Designer with 7+ years of experience crafting high-converting eCommerce experiences across landing pages, PDPs, collection pages, and homepage sections. I’m mobile-first, Shopify-savvy, and I rely on advanced Figma proficiency with AI-assisted tools to rapidly generate concepts and assets. I own the full design cycle from concept to developer handoff and also produce on-brand graphics for social, email, and paid campaigns.

I’ve delivered measurable CRO impact, including an 18% lift in product-page conversions and a 22% improvement in checkout flow efficiency. I excel in cross-functional collaboration with developers and manufacturers to translate designs into production-ready Shopify pages and scale design systems for consistency.

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Transportation & Logistics
  • Retail
  • Education
  • Media & Entertainment
  • Professional Services

More experts in Lagos, Nigeria

Projects · 2

At Bajluxe, I was responsible for optimizing and enhancing the functionality of the Shopify website to improve user experience and conversion rates. My role involved evaluating the site’s usability, refining the UI/UX, and implementing design solutions to align with the brand’s luxury positioning. I worked on Shopify customization, troubleshooting technical issues, and ensuring a seamless shopping experience for customers. Through research and iterative design improvements, I helped streamline the site’s performance and user journey.

Developer and Product Designer at Bajluxe
  • eCommerce Developer
  • Product Designer
  • Web Developer

Developer and Product Designer at CMFII

At CMFII, I lead the design, branding, and overall product strategy for the fashion and ecommerce brand. My role involves creating user-centered shopping experiences, ensuring a seamless blend of aesthetics and functionality. I oversee UI/UX design, Shopify development, and customer experience optimization, ensuring the brand delivers a high-end, intuitive, and engaging online shopping journey. Additionally, I focus on market research, product development, and business growth strategies to establish CMFII as a standout luxury brand.

Developer and Product Designer at CMFII
  • eCommerce Developer
  • Product Designer
  • Web Developer

Work experience· 8 roles

Product Design Intern · TikeltApr 2025 – Present · 1 yr 8 mos

Product Design Intern focusing on onboarding UX and dashboard usability for an early-stage ticketing platform startup.

Product Designer / Ecommerce Developer · CMFII & BajluxeJan 2025 – Oct 2025 · 10 mos

Led UX/UI revamp for luxury ecommerce platforms; integrated custom Shopify features to improve checkout flow; designed end-to-end brand and user journeys; streamlined backend collaboration with manufacturers, reducing production costs by 10%.

Shopify Designer / Product Designer · CMFII & BajluxeJan 2023 – Jan 2025 · 2 yrs 1 mo

Owned end-to-end Shopify design for a luxury eCommerce brand, redesigning PDPs and landing pages to increase product page conversions by 18%. Designed and implemented data-informed Shopify layout and UX optimizations that reduced cart abandonment by 12%. Built scalable design systems ensuring visual consistency across the site and streamlined developer handoff. Collaborated with developers and manufacturers to translate designs into production-ready Shopify pages, reducing operational delays by 10%. Produced supporting graphic and marketing assets to maintain brand consistency across channels.

Product Designer / Ecommerce Developer · CMFII & BajluxeJan 2023 – Jan 2025 · 2 yrs 1 mo
Product Designer · Bag2DoorDec 2022 – Oct 2025 · 2 yrs 11 mos
Product Designer · Bag2DoorFeb 2021 – Dec 2022 · 1 yr 11 mos
UX Design Intern (Certificate Project) · Google/CourseraJul 2020 – Oct 2025 · 5 yrs 4 mos
UX Design Intern (Google UX Certificate Project) · Google / CourseraJan 2020 – Jul 2020 · 7 mos

Education· 19

Product Designer · Cousera2021 – 2025

During my Product Design Bootcamp on Coursera, I gained a strong foundation in UX/UI design, user research, wireframing, prototyping, and usability testing. The course covered design thinking, interaction design, and accessibility principles, helping me develop user-centered solutions. I also learned to use Figma and other design tools to create intuitive digital experiences. This bootcamp enhanced my ability to analyze user needs, iterate on designs, and collaborate with developers and stakeholders to build effective products.

Product Designer · Memorisely2025

In the Product Design course at Memorisely, I will gain hands-on experience in UX research, UI design, and prototyping, mastering tools like Figma to create user-centered digital products. The curriculum covers design thinking, wireframing, usability testing, and interaction design, while also emphasizing collaboration and real-world project execution. By the end of the course, I will have built a strong design portfolio and developed the skills needed to thrive as a Product Designer.

B.Sc Economics · Obafemi Awolowo University2030 – 2018
UX/UI Product Design Bootcamp · Memorisely2025

Certifications and awards· 18

Shopify Developer2025

I lead the design, branding, and overall product strategy for the fashion and ecommerce brand. My role involves creating user-centered shopping experiences, ensuring a seamless blend of aesthetics and functionality. I oversee UI/UX design, Shopify development, and customer experience optimization, ensuring the brand delivers a high-end, intuitive, and engaging online shopping journey. Additionally, I focus on market research, product development, and business growth strategies to establish the brand as a standout luxury brand.

Google UX Design Certificate2030 – 2020
Design System Certification2025
UI Design Certification2025

Testimonials · 5.0 from 1 review

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