Available to hire
I am Abdul Haadi Butt, a results-driven digital marketer and operations professional with 10+ years of experience across marketing, content creation, and customer support. I have led digital campaigns for startups and established organizations, specializing in SEO-focused content, social media strategy, email marketing, and performance marketing. I have delivered measurable improvements in traffic, leads, and revenue while working remotely for Unity School of Education in Australia and coaching at Virtual University, and I have held senior operations roles at SKMCH&RC and other institutions. I am MBA in Marketing and Supply Chain Management, with hands-on experience across e-commerce, CRM, and data-driven decision making, and I actively contribute to community service through Akhuwat Foundation, Kashf Foundation, and SKMCH&RC.
I thrive in collaborative environments, adapt quickly to new platforms, and enjoy turning data into actionable insights to drive growth and efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Digital Marketer / Social Media Manager (Remote) at Unity School of Education – Tasmania Australia
October 21, 2019 - November 25, 2024Developed and executed digital marketing strategies including SEO, SEM, email marketing campaigns (using Mailchimp & Klaviyo), content marketing, and social media. Achieved a 35% increase in online traffic and 20% boost in lead conversions generating more than AUD 1.5M revenue. Managed and optimized paid advertising campaigns focusing on ROI with a 21.5% reduction in cost-per-acquisition. Led website optimization using analytics tools, improving bounce rate by 12%. Reported KPIs and presented campaign results influencing strategic decisions.
Digital Marketing Coach at Virtual University – Ministry of Information & Technology Pakistan
October 1, 2020 - March 17, 2023Trained and mentored over 1500 trainees per batch in digital marketing strategies, tools, and platforms. Assisted trainees in designing and implementing digital marketing funnels for brand visibility and lead generation. Managed enrolment and course completion achieving over 1 million e-certifications nationwide. Developed up-to-date course content including video lectures and tutorials while staying abreast of industry trends and algorithm changes.
Virtual Assistant – Market Executive at MASHRIQ Industries PVT. Ltd.
September 3, 2018 - September 15, 2020Managed online product listing of 1500+ surgical products with sales revenue approximately PKR 24M. Analyzed digital sales metrics for trend identification and conversion optimization. Managed the full digital sales cycle from lead generation to post-sale support. Conducted product research and responded to client inquiries. Reviewed customer feedback and resolved concerns. Supported order entry, invoice generation, shipping processes, and client conflict resolution.
Patient Care Officer (OPD) at Shaukat Khanum Memorial Cancer Hospital & Research Centre
November 13, 2017 - July 13, 2018Managed appointment scheduling and rescheduling for over 500 patients monthly. Collected donations and zakat, recording a single day max donation of approx PKR 1.5M. Conducted outbound call reminders and managed inbound calls related to appointments and promotions. Performed administrative duties including reporting, cash management, inventory assurance, and meeting documentation. Played active team role contributing to JCIA accreditation achievement.
Assistant Registrar at University of Central Punjab (UCP – CPS)
September 7, 2014 - November 11, 2015Registered over 15,000 students across multiple campuses spanning 18 cities. Generated e-challan forms aiding in collecting approx PKR 24M annual fees per campus. Provided notifications, information, and deadline reminders. Managed brochure and pamphlet distribution. Delivered portal training and resolved related concerns for campus staff.
Customer Support Representative at Al-Rajhi U.S. (Noor Al-Fajr) (Remote) / Mind Bridge / IBEX Global Pakistan / Mobilink GSM
June 1, 2013 - June 30, 2024Handled call and chat support campaigns for clients including Hajj campaign, Bank of London, Nestle, Caller Tunes, 5 N, and GPRS. Delivered outstanding customer service through multiple communication channels. Troubleshot and resolved client issues efficiently.
Customer Support Specialist (Safe Ride Health) at IBEX Limited
September 30, 2024 - June 14, 2024Provide exceptional support to clients ensuring seamless experiences and resolving client issues efficiently. Responsibilities include responding to customer inquiries through phone, email, and chat, troubleshooting and resolving customer issues related to Safe Ride Health services, providing accurate product information, promoting services/features, collaborating with internal teams to resolve complex customer issues, maintaining accurate CRM records, and identifying trends for process improvements.
Digital Marketer / Social Media Manager (Remote) at Unity School of Education – Tasmania Australia
October 21, 2019 - November 25, 2024Developed and executed comprehensive digital marketing strategies including SEO, SEM, email marketing campaigns, content marketing, and social media, leading to a 35% increase in online traffic and 20% boost in lead conversions generating over AUD 1.5M revenue. Managed and optimized paid advertising campaigns focusing on ROI, achieving a 21.5% reduction in cost-per-acquisition. Spearheaded website optimization initiatives improving bounce rate by 12%. Reported key performance indicators and campaign results to stakeholders influencing strategic decisions and budget allocation.
Digital Marketing Coach at Virtual University – Ministry of Information & Technology Pakistan
October 1, 2020 - March 17, 2023Trained and mentored over 1500 trainees per batch in digital marketing strategies and tools, assisting in the design and implementation of digital marketing funnels to improve brand visibility and lead generation. Ensured course enrollment and completion resulting in over 1 million e-certifications nationwide. Developed video lectures, course content, handouts, and tutorials while keeping training material up-to-date with industry trends and algorithm changes.
Virtual Assistant – Market Executive at MASHRIQ Industries PVT. Ltd.
September 3, 2018 - September 15, 2020Managed online product listing of over 1500 surgical products generating approximately PKR 24M revenue. Analyzed digital sales metrics for trend identification and conversion optimization. Managed the full digital sales cycle including lead generation, qualification, deal closing, and post-sale support. Conducted online product research, responded to client queries, handled order entry, invoice generation, shipping, and resolved client conflicts.
Patient Care Officer (OPD) at Shaukat Khanum Memorial Cancer Hospital & Research Centre
November 13, 2017 - July 13, 2018Managed receipts and challan forms, maintained over 500 patient appointments monthly including rescheduling. Gathered donations and zakat with peak collections of approximately PKR 1.5M per day. Conducted outbound call reminders for appointments, promotions, and donation appeals along with inbound call management. Handled administrative duties including reporting, cash management, inventory assurance, and meeting documentation. Contributed to the hospital achieving Joint Commission International Accreditation (JCIA).
Assistant Registrar at University of Central Punjab (UCP – CPS)
September 7, 2014 - November 11, 2015Registered over 15,000 students across campuses in Punjab and Islamabad. Generated e-challan forms aiding average annual fee collection of PKR 24M per campus. Provided information, notifications, reminders, distributed brochures, and delivered portal training and support across campuses.
Customer Support Representative (Chat & Call Support) at Various Employers (including Al-Rajhi U.S., Mind Bridge, IBEX Global Pakistan, Mobilink GSM)
June 1, 2013 - June 1, 2024Handled chat support for Hajj campaign and call support for Bank of London, Nestle, Caller Tunes, and Mobilink GSM services between 2013 and 2024. Responsibilities included resolving customer inquiries, supporting campaign execution, and providing timely solutions.
Customer Support Specialist (Safe Ride Health – US) at IBEX Limited
September 30, 2024 - PresentProvide exceptional support to clients, ensuring seamless experiences and resolving issues efficiently. Utilize strong communication skills, problem-solving abilities, and product knowledge to deliver health wellness services. Manage customer inquiries via phone, email, and chat, while maintaining patient confidentiality and adhering to HIPAA regulations. Collaborate with internal teams to resolve complex issues, oversee route planning, dispatching, scheduling, and fleet utilization. Maintain accurate CRM records and document sensitive client forms. Identify trends and contribute to process improvements.
Digital Marketer / Social Media Manager (Remote) at Unity School of Education
November 25, 2024 - July 30, 2025Managed social media content and engagement across platforms such as Facebook, X, and Instagram, including influencer outreach. Developed and executed digital marketing strategies including SEO, SEM, email marketing campaigns, and performance marketing, resulting in a 35% increase in online traffic and a 20% boost in lead conversions, generating over AUD 1.5M revenue. Optimized paid advertising campaigns reducing cost-per-acquisition by 21.5%. Spearheaded web design and optimization efforts improving bounce rates. Reported KPIs and presented results to stakeholders for strategic decisions.
Digital Marketing Coach at Virtual University
March 17, 2023 - July 30, 2025Trained and mentored over 1500 trainees per batch in digital marketing strategies, tools, and platforms, helping entrepreneurs and marketers upskill. Assisted in content creation and publishing, developed course materials and video tutorials. Ensured high enrollment and course completion resulting in over one million e-certifications nationally. Stayed up-to-date with industry trends and algorithm changes to maintain relevant training content.
Virtual Assistant – Market Executive at MASHRIQ Industries PVT. Ltd.
September 15, 2020 - July 30, 2025Managed online product listings of 1500+ surgical products with revenue around PKR 24M. Analyzed digital sales metrics to optimize conversion and engagement. Handled sales cycle from lead generation through closing and post-sale support. Used task management tools for tracking and organized data on Google Drive, CRM, and Dropbox. Assisted in order entry, invoicing, shipping, and customer conflict resolution.
Patient Care Officer (OPD) at Shaukat Khanum Memorial Cancer Hospital & Research Centre
July 13, 2018 - July 30, 2025Generated receipts and appointment schedules for 500+ patients monthly. Managed donation and zakat collections, achieving up to PKR 1.5M daily. Conducted inbound/outbound call reminders, promotions, and donation appeals. Performed administrative tasks including reporting, cash handling, and inventory assurance. Contributed to hospital achieving Joint Commission International Accreditation.
Assistant Registrar at University of Central Punjab (UCP – CPS)
November 11, 2015 - July 30, 2025Registered over 15,000 students across multiple campuses, generated e-challan forms aiding annual fee collection of PKR 24M per campus. Provided information dissemination, notification services, and training portal users. Ensured distribution of brochures and pamphlets at requested campuses.
Customer Support Representative at Al-Rajhi, Mind Bridge, IBEX Limited, Mobilink GSM
June 30, 2024 - July 30, 2025Provided customer support services across various campaigns involving chat and call support. Handled customer inquiries, problem resolution, and support activities in banking, telecommunications, and other sectors.
Customer Support Specialist (Safe Ride Health) at IBEX Limited
September 30, 2024 - PresentProvide exceptional support to clients of Safe Ride Health, ensuring a seamless experience and efficient issue resolution. Respond to customer inquiries via phone, email, and chat. Troubleshoot issues, provide accurate product information, promote services and features, and collaborate with internal teams to resolve complex customer issues. Maintain accurate records using CRM software and identify trends contributing to process improvements.
Customer Support Specialist at IBEX Limited
September 30, 2024 - PresentProvide accurate product information; HIPAA verification; multi-channel handling (phone, email, chat); maintain patient confidentiality; resolve inquiries; document interactions in CRM; coordinate with internal teams to resolve complex issues, oversee route planning and scheduling, and ensure service quality.
Digital Marketer / Social Media Manager at Unity School of Education
November 25, 2024 - October 18, 2025Engage with target audience; manage content across Facebook, X, and Instagram; handle DMs, comments, and influencer outreach; develop and execute strategies across SEO, SEM, email marketing (Mailchimp & Klaviyo); optimize paid campaigns and web performance; improved online traffic ~35% and lead conversions ~20%; ROI-focused paid campaigns with reduced CAC; provide weekly KPI dashboards.
Digital Marketing Coach at Virtual University
March 17, 2023 - October 18, 2025Trained and mentored over 1500 trainees per batch in digital marketing; assisted in end-to-end content creation and publishing; guided students in marketing funnels to improve brand visibility and lead generation; supported course enrollment and completion; developed course content and tutorials.
Virtual Assistant – Market Executive at MASHRIQ Industries Pvt. Ltd.
September 15, 2020 - October 18, 2025Online product listing of 1500+ surgical products; analyzed digital sales metrics to optimize conversions; managed full digital sales cycle from lead generation to post-sale support; data reconciliation and organization using Monday.com and Google Drive; order entry, invoicing, and shipping; client conflict resolution.
Patient Care Officer (OPD) at Shaukat Khanum Memorial Cancer Hospital & Research Centre
July 13, 2018 - October 18, 2025Managed appointment scheduling and rescheduling; collected donations and Zakat; outbound reminders and promotions; handled inbound calls; performed administrative duties and contributed to JCIA accreditation.
Assistant Registrar at University of Central Punjab (UCP – CPS)
November 11, 2015 - October 18, 2025Registered over 15,000 students across campuses; generated e-challan forms and facilitated fee collection; provided information and portal training; supported multi-campus coordination.
Customer Support Representative at IBEX Limited (Nestle / Mobilink campaigns)
November 20, 2017 - October 18, 2025Nestle Call Support; Mobilink GSM Call Support; managed customer inquiries and post-sale support; handled caller tunes and related campaigns.
Customer Support Representative at IBEX Limited (Mobilink GSM)
July 20, 2014 - October 18, 2025Mobilink GSM Call Support; customer inquiries resolution; order processing and service coordination.
Customer Support Specialist (Safe Ride Health – US) at IBEX Limited
September 30, 2024 - PresentProvide customer support for Safe Ride Health with HIPAA-compliant handling, ride scheduling, and coordination with interpreters; maintain records in CRM; collaborate with internal teams to resolve issues and optimize routes, dispatch, and fleet utilization.
Digital Marketer / Social Media Manager at Unity School of Education
November 25, 2024 - October 18, 2025Led digital marketing and social media across Facebook, X, and Instagram; executed SEO, SEM, email marketing, content marketing, and performance campaigns, increasing online traffic by ~35% and lead conversions by ~20%, generating over AUD 1.5M in revenue.
Digital Marketing Coach at Virtual University
March 17, 2023 - October 18, 2025Trained and mentored over 1,500 trainees per batch in digital marketing strategies; guided end-to-end content creation and publishing; ensured program enrollment and completion for over 1 million e-certificates nationwide.
Virtual Assistant – Market Executive at MASHRIQ Industries Pvt. Ltd.
September 15, 2020 - October 18, 2025Online product listing of 1,500+ surgical products and management of digital sales metrics; managed full digital sales cycle from lead generation to post-sale support; organized data in Monday.com and Google Docs.
Patient Care Officer (OPD) at Shaukat Khanum Memorial Cancer Hospital & Research Centre
July 13, 2018 - October 18, 2025Managed receipts, challans, appointments, and rescheduling for 500+ patients monthly; gathered donations and Zakat; outbound reminders and inbound inquiries; JCIA involvement.
Assistant Registrar at University of Central Punjab (UCP – CPS)
November 11, 2015 - October 18, 2025Registered 15,000+ students across campuses; generated e-challan forms and supported fee collection; provided information and training to staff; multi-campus portal support.
Campaign Hajj (Chat Support) at Al-Rajhi (Remote)
June 20, 2024 - October 18, 2025Chat support for Hajj campaign; remote collaboration across US campaigns.
Campaign Hajj (Chat Support) at Mind Bridge
March 20, 2024 - October 18, 2025Chat support for Hajj campaign; customer assistance.
Call Support at Bank of London
March 20, 2024 - October 18, 2025Call support duties across financial campaigns.
Customer Support Specialist (Safe Ride Health – US) at IBEX Limited
September 30, 2024 - PresentProvide exceptional customer support to Safe Ride Health clients via phone, email, and chat. Conduct HIPAA verifications, mobility assessments, ride scheduling, and ensure patient confidentiality. Collaborate with interpreters and internal teams to resolve issues, document interactions in CRM, and maintain KPI-driven service quality including order accuracy and route planning.
Digital Marketer / Social Media Manager at Unity School of Education
November 25, 2024 - October 18, 2025Develop and execute digital marketing strategies across SEO, SEM, email campaigns, content marketing, and social media to grow audience and leads. Managed content across Facebook, X, and Instagram; improved online traffic by ~35% and lead conversions by ~20%, contributing to over AUD 1.5M in revenue. Led paid campaigns and web optimization with KPI dashboards.
Digital Marketing Coach at Virtual University
March 17, 2023 - October 18, 2025Trained and mentored over 1,500 trainees per batch in digital marketing strategies, created course content and tutorials, and supported enrollment and certification processes, ensuring nationwide reach and timely e-certificates.
Virtual Assistant – Market Executive at MASHRIQ Industries PVT. Ltd.
September 15, 2020 - October 18, 2025Managed online product listings (1500+ items) and digital sales; analyzed metrics to optimize conversions; oversaw end-to-end sales cycle, order management, and post-sale support; maintained data across Google Drive, CRM, and Monday.com.
Patient Care Officer (OPD) at Shaukat Khanum Memorial Cancer Hospital & Research Centre
July 13, 2018 - October 18, 2025Managed patient appointments, receipts, and donations; coordinated scheduling and inventory; supported JCIA accreditation processes; handled outbound reminders and donor communications.
Assistant Registrar at University of Central Punjab (UCP) – CPS
November 11, 2015 - October 18, 2025Registered over 15,000 students across campuses; generated e-challan forms for fee collection; facilitated communications and portal training; delivered information and reminders to stakeholders.
Customer Support Representative at IBEX Limited
November 20, 2017 - October 18, 2025Supported Nestle and Mobilink GSM campaigns; provided call and chat support, handled caller tunes and GPRS-related inquiries; contributed to customer satisfaction.
Education
Master of Business Administration at University of Central Punjab (U.C.P.), Lahore
January 1, 2013 - November 23, 2015Bachelor of Business Administration at University of Central Punjab (U.C.P.), Lahore
January 1, 2009 - April 4, 2013Faculty of Science at Punjab College of Sciences (P.C.S.), Lahore
August 15, 2008 - August 15, 2008Matriculation at Divisional Public School, Lahore
August 10, 2006 - August 10, 2006Master of Business Administration at University of Central Punjab
January 1, 2013 - November 23, 2015Bachelor of Business Administration at University of Central Punjab
January 1, 2009 - April 4, 2013Faculty of Science at Punjab College of Sciences
August 15, 2008 - August 15, 2008Matriculation at Divisional Public School
August 10, 2006 - August 10, 2006MBA at University of Central Punjab
January 1, 2013 - November 23, 2015BBA at University of Central Punjab
January 1, 2009 - April 4, 2013High School Diploma at Punjab College of Sciences
August 15, 2008 - August 15, 2008Matriculation at Divisional Public School
August 10, 2006 - August 10, 2006Master of Business Administration (MBA) at University of Central Punjab (UCP)
January 11, 2030 - November 23, 2015Bachelor of Business Administration (BBA. Hons.) at University of Central Punjab (UCP)
January 11, 2030 - April 4, 2013Matriculation (Pre-Engineering) at Divisional Public School, Lahore
January 11, 2030 - August 10, 2006Master of Business Administration (MBA) at University of Central Punjab (U.C.P.), Lahore
January 11, 2030 - November 23, 2015Bachelor of Business Administration (BBA) Hons. at University of Central Punjab (U.C.P.), Lahore
January 11, 2030 - April 4, 2013Pre-Engineering (Faculty of Science) at Punjab College of Sciences (P.C.S.), Lahore
January 11, 2030 - August 15, 2008Matriculation at Divisional Public School, Lahore
January 11, 2030 - August 10, 2006Master of Business Administration (MBA) at University of Central Punjab (U.C.P.), Lahore
January 11, 2030 - November 23, 2015Bachelor of Business Administration (BBA) (Hons) at University of Central Punjab (U.C.P.), Lahore
January 11, 2030 - April 4, 2013Matriculation at Divisional Public School, Lahore
January 11, 2030 - August 10, 2006Qualifications
Creative Writing
December 1, 2021 - December 31, 2021Digital Marketing
August 1, 2020 - August 31, 2020Graphic Designing
August 1, 2020 - August 31, 2020Foundations of Digital Marketing and E-commerce
March 1, 2023 - March 31, 2023Industry Experience
Education, Healthcare, Telecommunications, Manufacturing, Non-Profit Organization, Retail, Professional Services, Transportation & Logistics, Software & Internet, Media & Entertainment, Real Estate & Construction, Other
A task to build a full-stack web application with a front-end client and a back-end server with a separate database server. You need to develop your application inspired by one or more UN Sustainable Development Goals (SDGs). We hope to see many novel ideas in the broad scope UN SDGs provide. You can showcase your creative ideas to our commercial partners at the annual Made in Brunel Software innovation event.
Unity School of Education is an educational institute providing multiple courses that mainly focus on construction, business, leadership, and management, providing B2C social media. I offered my services as:
● Engage with target audience; schedule, manage and publish content across multiple platforms (Facebook, X, and Instagram); manage Direct Messages (DMs), comments, tags, and influencer outreach.
● Developed and executed comprehensive digital marketing strategies across SEO, SEM, email marketing campaigns (Mailchimp & Klaviyo), content marketing, and social media, performance marketing to achieve an increase in online traffic and a boost in lead conversions.
● Managed and optimised paid advertising campaigns (Google Analytics, Meta Business Suite, CANVA, Microsoft Office, Word & Excel) with a focus on ROI, achieving a 21.5% reduction in cost-per-acquisition.
● Spearheaded web design and optimisation initiatives using analytics tools (Google Analytics, CANVA & Adobe Suite).
● Reported on KPIs and presented campaign results to stakeholders, influencing strategic decisions and budget allocation through weekly dashboards and reports to analyse social performance and growth.
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