Available to hire
I am a seasoned marketing professional with over 18 years of experience across diverse sectors including hospitality and retail. My journey began in Tunisia and has led me to Canada, where I’m eager to leverage my expertise in digital strategy and marketing to drive results. I thrive on turning insights into actionable strategies that enhance brand visibility and business growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Directeur marketing et création at Groupe Mhiri (El Mouradi Hotels, La Villa et Meublatex), Tunisie
April 1, 2024 - August 20, 2025Led development and implementation of global marketing strategies, optimized human and budget resources, designed and executed SEO strategy, and launched multichannel marketing campaigns. Developed customer loyalty programs and managed a team of 10 content creators, resulting in increased revenue, organic traffic growth, better customer retention, and marketing cost reductions.
Responsable marketing et création at Groupe Mhiri (El Mouradi Hotels, La Villa et Meublatex), Tunisie
January 1, 2022 - August 20, 2025Directed social media advertising campaigns, analyzed marketing performance, organized promotional events, managed influencer collaborations, and handled communication budgets. Oversaw web creation and launch and crafted content for digital and offline media, strengthening brand presence and campaign effectiveness.
Responsable produits spéciaux at El Mouradi Hotels, Tunisie
January 1, 2014 - August 20, 2025Managed commercialization of hotel products through commercial and communication strategies, coordinated participation in major professional fairs, designed publicity campaigns, and collaborated in successful product launches. Achieved significant sales growth, customer acquisition, new partnerships, and increased brand awareness.
Livreur at Intelcom, Québec
January 1, 2024 - PresentDelivery services.
Agent commercial at El Mouradi Hotels, Tunisie
January 1, 2008 - August 20, 2025Sales agent activities.
Directeur Marketing et Stratégie Numérique at Groupe Mhiri — El Mouradi Hotels · La Villa · Meublatex
January 1, 2022 - December 31, 2024Promoted after 8 years, I increased the group's revenue by 20% through an integrated content strategy across four channels. I improved customer retention and reduced marketing costs while leading a creative team of 10.
Responsable Marketing, Création et Performance at Groupe Mhiri — El Mouradi Hotels · La Villa · Meublatex
January 1, 2014 - December 31, 2022Promoted after 6 years, I boosted organic traffic by 30% by executing an SEO strategy and generated significant new B2C clients through creative content campaigns.
Responsable Produits Spéciaux & Communication at El Mouradi Hotels
January 1, 2008 - December 31, 2014Increased hotel product sales by 20% through repositioning and launching targeted campaigns, while developing over 50 B2B partnerships.
Agent Commercial at El Mouradi Hotels
January 1, 2006 - December 31, 2008Developed a portfolio of B2B clients through active prospecting and sales material design.
Education
Maîtrise en marketing at Institut Supérieur de Gestion de Sousse, Tunisie
January 1, 2005 - December 31, 2005Maîtrise en Marketing at Institut Supérieur de Gestion de Sousse, Tunisie
January 1, 2005 - January 1, 2005Maîtrise en Marketing at Institut Supérieur de Gestion de Sousse, Tunisie
January 1, 2005 - January 1, 2005Qualifications
Industry Experience
Manufacturing, Travel & Hospitality, Retail, Media & Entertainment, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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