I'm a Swiss-Japanese Fellow based in Hamburg, focusing on SaaS, UX, and sustainability. I help teams focus on meaningful problems, validate ideas with rapid or high-fidelity prototypes before investing in engineering, and design products and services that scale across native mobile, web, tablet, and other touchpoints. I collaborate as an interim leader when needed and can contribute either as a contract specialist or as part of a long-term growth partnership. I work remotely from Hamburg or on-site with German or English-speaking teams. My practice spans product discovery, design systems, and end-to-end product delivery for B2B SaaS, FinTech, HR Tech, UC/Collaboration, and sustainability ventures, with a strong emphasis on responsible UX and sustainable business impact.

Aki Fukai

I'm a Swiss-Japanese Fellow based in Hamburg, focusing on SaaS, UX, and sustainability. I help teams focus on meaningful problems, validate ideas with rapid or high-fidelity prototypes before investing in engineering, and design products and services that scale across native mobile, web, tablet, and other touchpoints. I collaborate as an interim leader when needed and can contribute either as a contract specialist or as part of a long-term growth partnership. I work remotely from Hamburg or on-site with German or English-speaking teams. My practice spans product discovery, design systems, and end-to-end product delivery for B2B SaaS, FinTech, HR Tech, UC/Collaboration, and sustainability ventures, with a strong emphasis on responsible UX and sustainable business impact.

Available to hire

I’m a Swiss-Japanese Fellow based in Hamburg, focusing on SaaS, UX, and sustainability. I help teams focus on meaningful problems, validate ideas with rapid or high-fidelity prototypes before investing in engineering, and design products and services that scale across native mobile, web, tablet, and other touchpoints. I collaborate as an interim leader when needed and can contribute either as a contract specialist or as part of a long-term growth partnership.

I work remotely from Hamburg or on-site with German or English-speaking teams. My practice spans product discovery, design systems, and end-to-end product delivery for B2B SaaS, FinTech, HR Tech, UC/Collaboration, and sustainability ventures, with a strong emphasis on responsible UX and sustainable business impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent
French
Advanced
Japanese
Beginner

Work Experience

Principal Product Designer at SDGventure
January 1, 2022 - Present
Lead product design from discovery through MVP and scale for SaaS and sustainability initiatives; embedded within teams as an interim leader; focused on simplifying complexity, delivering products that matter for people, businesses, and the planet.
Principal Product Designer & UX Consultant at Freelance
January 1, 2004 - Present
Independent consultant delivering B2B SaaS product design across multiple domains; specialization in Shape Up/ JTBD-inspired discovery, rapid MVP validation, design systems, and regulatory UX.
Founding Product Designer & Co-Founder at Hello Meet
January 1, 2018 - Present
Co-founded a privacy-first scheduling platform; owned end-to-end product design from concept to release; established cross-platform design system across iOS, Android and Web; led architecture decisions and team growth.
Principal Product Designer → Design Director at WHATEVER.WORKS
June 1, 2023 - June 1, 2024
Led hands-on product design for a corporate-backed B2B SaaS venture from idea validation to MVP; built scalable design system; supported growth to 30+ clients; contributed to Best HR Startup 2023 award.
Principal Product Designer (Freelance) at PlasticPlan
February 1, 2022 - July 1, 2022
Fractional Principal Designer for Henkel’s AI-powered sustainability platform; designed Tailwind frontend, AI-UX patterns, and multi-level data analysis; enabled regulatory packaging data management and tax compliance; secured early client traction.
Senior Product Designer at enfore AG
February 1, 2019 - May 1, 2020
Sustainability-focused B2B SaaS / AI-powered compliance; delivered modular design systems and UX architecture for SME POS/ERP; streamlined complex workflows and regulatory UX across platforms.
Senior Product Designer at enfore AG
June 1, 2018 - January 1, 2019
Led key UX & UI design initiatives for a retail and hospitality ERP platform serving small and medium-sized businesses. ERP Systems / POS SaaS Platform; led product design for multi-device SME ERP workflows; created scalable UI patterns and improved UX architecture for retail / hospitality verticals.
Founding Senior Interaction Designer at collectAI
September 1, 2016 - February 1, 2018
Founding UX lead for a B2B2B AI-powered collections platform; designed scalable dunning and self-service payment flows; built a modular, white-label UX system across client brands; enabled growth to €25M in receivables scale.
Senior Interaction Designer (Contract) at SBB CFF FFS
November 1, 2015 - September 1, 2016
Digitized vegetation risk assessment and monitoring for Swiss railway infrastructure; mapped complete field-to-office workflows; designed GIS-enabled iPad/web interfaces; aligned with public sector procurement processes.
Senior Interaction Designer (Freelance) at Liquid Labs GmbH
February 1, 2016 - August 1, 2016
Freelance UX lead; designed and delivered interaction patterns and UI concepts for enterprise projects; collaborated across product and engineering to ensure design QA and performance.
SAP Interaction Designer (Contract) at SAP
June 1, 2015 - September 1, 2015
Contract-based UX design work within a global design ecosystem; contributed to Fiori-like patterns and enterprise UI design considerations for renewables and related modules.
Senior Interaction Designer at frog
September 1, 2013 - January 1, 2014
Senior UX/Interaction Designer for real-time collaboration experiences; ensured cross-platform consistency across mobile, web, and tablet for enterprise collaboration products.
Senior Concept Developer, UX & Interaction Designer at Wowbiz GmbH
November 1, 2008 - August 1, 2013
Led e-commerce driven projects; defined concept, UX and interaction designs; contributed to modular design systems and multi-device workflows for retail and services clients.
User Experience Designer (Freelance) at Immonet GmbH
January 1, 2013 - April 1, 2013
Freelance UX work for property portal; contributed to UX architecture, multi-device journeys and interface polish.
Senior Art Director / Concept (Freelance) at Razorfish
May 1, 2011 - September 1, 2011
Led creative direction and concept for telco portal and e-commerce relaunch campaigns; contributed to cross-device UX and visual storytelling.
Art Director (Freelance) at DDD Design
January 1, 2006 - January 1, 2008
Art direction across diverse client projects including automotive and e-commerce; contributed to concept development and visual design standards.
Art Director at Spirit Link
January 1, 2003 - January 1, 2004
Art direction (digital); focused on brand design, complex portals and user-friendly interfaces. Worked mostly on SiemensMedical Solutions and Siemens on digital on- and offline solutions; Redesigned the agency's website from scratch.

Education

Dipl. Communication Designer at HAW · Hamburg University of Applied Sciences
February 18, 2026 - February 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Financial Services, Manufacturing, Media & Entertainment