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I’m a UI/UX and Game Designer with 5+ years of experience designing digital products, game systems, and interactive experiences that balance usability, engagement, and visual clarity. My work sits at the intersection of design, psychology, and technology, where I focus on turning complex systems into intuitive and meaningful experiences. I’ve contributed to products used by millions, designed gameplay and UX systems for mobile games with 10M+ downloads, and worked across platforms including Unity, Unreal, VR, and Web-based ecosystems. Throughout my career I’ve collaborated with teams in gaming, AI, and creative technology, designing player journeys, onboarding flows, level systems, and user interfaces that improve engagement and progression. I’ve worked with studios such as Foxrito Studios, where I contributed to the survival-horror title Darkness Road; Eikonikos Metaverse, where I helped design UX systems and onboarding flows for a Web3 virtual world ecosystem; Kooply Games, where I designed LiveOps and event-based level content for successful mobile titles; and I began my career with internships at Ubisoft Abu Dhabi and Saal.ai, where I worked on player experience systems and gamified learning design. My approach combines user psychology, structured design thinking, and strong visual clarity. I enjoy shaping player journeys, product flows, and interaction systems that feel natural, engaging, and scalable. If you're looking for a designer who understands both product UX and interactive game systems, I’d be happy to collaborate.…I’m a UI/UX and Game Designer with 5+ years of experience designing digital products, game systems, and interactive experiences that balance usability, engagement, and visual clarity. My work sits at the intersection of design, psychology, and technology, where I focus on turning complex systems into intuitive and meaningful experiences. I’ve contributed to products used by millions, designed gameplay and UX systems for mobile games with 10M+ downloads, and worked across platforms including Unity, Unreal, VR, and Web-based ecosystems. Throughout my career I’ve collaborated with teams in gaming, AI, and creative technology, designing player journeys, onboarding flows, level systems, and user interfaces that improve engagement and progression. I’ve worked with studios such as Foxrito Studios, where I contributed to the survival-horror title Darkness Road; Eikonikos Metaverse, where I helped design UX systems and onboarding flows for a Web3 virtual world ecosystem; Kooply Games, where I designed LiveOps and event-based level content for successful mobile titles; and I began my career with internships at Ubisoft Abu Dhabi and Saal.ai, where I worked on player experience systems and gamified learning design. My approach combines user psychology, structured design thinking, and strong visual clarity. I enjoy shaping player journeys, product flows, and interaction systems that feel natural, engaging, and scalable. If you're looking for a designer who understands both product UX and interactive game systems, I’d be happy to collaborate.

Akshay Pancholi

Game Designer, UX Designer, Creative Director, +3

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I’m a UI/UX and Game Designer with 5+ years of experience designing digital products, game systems, and interactive experiences that balance usability, engagement, and visual clarity. My work sits at the intersection of design, psychology, and technology, where I focus on turning complex systems into intuitive and meaningful experiences. I’ve contributed to products used by millions, designed gameplay and UX systems for mobile games with 10M+ downloads, and worked across platforms including Unity, Unreal, VR, and Web-based ecosystems. Throughout my career I’ve collaborated with teams in gaming, AI, and creative technology, designing player journeys, onboarding flows, level systems, and user interfaces that improve engagement and progression. I’ve worked with studios such as Foxrito Studios, where I contributed to the survival-horror title Darkness Road; Eikonikos Metaverse, where I helped design UX systems and onboarding flows for a Web3 virtual world ecosystem; Kooply Games, where I designed LiveOps and event-based level content for successful mobile titles; and I began my career with internships at Ubisoft Abu Dhabi and Saal.ai, where I worked on player experience systems and gamified learning design. My approach combines user psychology, structured design thinking, and strong visual clarity. I enjoy shaping player journeys, product flows, and interaction systems that feel natural, engaging, and scalable. If you're looking for a designer who understands both product UX and interactive game systems, I’d be happy to collaborate.…I’m a UI/UX and Game Designer with 5+ years of experience designing digital products, game systems, and interactive experiences that balance usability, engagement, and visual clarity. My work sits at the intersection of design, psychology, and technology, where I focus on turning complex systems into intuitive and meaningful experiences. I’ve contributed to products used by millions, designed gameplay and UX systems for mobile games with 10M+ downloads, and worked across platforms including Unity, Unreal, VR, and Web-based ecosystems. Throughout my career I’ve collaborated with teams in gaming, AI, and creative technology, designing player journeys, onboarding flows, level systems, and user interfaces that improve engagement and progression. I’ve worked with studios such as Foxrito Studios, where I contributed to the survival-horror title Darkness Road; Eikonikos Metaverse, where I helped design UX systems and onboarding flows for a Web3 virtual world ecosystem; Kooply Games, where I designed LiveOps and event-based level content for successful mobile titles; and I began my career with internships at Ubisoft Abu Dhabi and Saal.ai, where I worked on player experience systems and gamified learning design. My approach combines user psychology, structured design thinking, and strong visual clarity. I enjoy shaping player journeys, product flows, and interaction systems that feel natural, engaging, and scalable. If you're looking for a designer who understands both product UX and interactive game systems, I’d be happy to collaborate.

Available to hire

I’m a UI/UX and Game Designer with 5+ years of experience designing digital products, game systems, and interactive experiences that balance usability, engagement, and visual clarity.

My work sits at the intersection of design, psychology, and technology, where I focus on turning complex systems into intuitive and meaningful experiences. I’ve contributed to products used by millions, designed gameplay and UX systems for mobile games with 10M+ downloads, and worked across platforms including Unity, Unreal, VR, and Web-based ecosystems.

Throughout my career I’ve collaborated with teams in gaming, AI, and creative technology, designing player journeys, onboarding flows, level systems, and user interfaces that improve engagement and progression.

I’ve worked with studios such as Foxrito Studios, where I contributed to the survival-horror title Darkness Road; Eikonikos Metaverse, where I helped design UX systems and onboarding flows for a Web3 virtual world ecosystem; Kooply Games, where I designed LiveOps and event-based level content for successful mobile titles; and I began my career with internships at Ubisoft Abu Dhabi and Saal.ai, where I worked on player experience systems and gamified learning design.

My approach combines user psychology, structured design thinking, and strong visual clarity. I enjoy shaping player journeys, product flows, and interaction systems that feel natural, engaging, and scalable.

If you’re looking for a designer who understands both product UX and interactive game systems, I’d be happy to collaborate.

Skills

Language

English

Fluent

Work Experience

Lead Game Experience Designer at Foxrito Studios

September 1, 2020 - July 1, 2022

Led end-to-end UI/UX for cross-platform game experiences, including journey mapping, interaction flows, onboarding, and navigation. Designed immersive player experiences and gameplay systems for a horror-survival title. Created game systems and environment-level designs, prototyped with Adobe XD and Unreal Engine workflows, and coordinated with cross-functional teams in Agile/Scrum. Delivered high-fidelity designs and achieved strong community feedback during showcases and external testing. Drove content and economy tuning using gameplay data and playtesting to refine engagement and retention.

Game Design Intern at Ubisoft Abu Dhabi

May 1, 2019 - November 1, 2019

Supported game design initiatives, applied UX and human factors to balance player flow, engagement, and progression pacing. Contributed to feature definitions, level design, and playtesting; collaborated with cross-functional teams to iterate design decisions and validate concepts.

UX Design Intern at Saal.ai

May 1, 2018 - July 1, 2018

At Saal.ai, I worked on designing a gamification layer for a student learning application, focusing on reward systems and progression structures mapped to academic subjects. Collaborating with designers under mentorship, I helped create a UX-focused gamification framework supported by wireframes, engagement loops, and system documentation. The internship introduced me to behavioral design in education and helped shape my early understanding of UX strategy and user-centered design thinking.

Player Experience & Level Designer (Freelance) at Kooply Games (Freelance)

December 1, 2023 - March 1, 2025

I work as a Game Level Designer focusing on creating engaging, player-centered gameplay experiences. My work combines level design, puzzle mechanics, and interactive storytelling to craft memorable player journeys. I specialize in designing levels that balance challenge, pacing, and exploration, while ensuring smooth player progression and intuitive gameplay flow. Key Contributions Designed gameplay levels and puzzles for Unity-based games Built and iterated level layouts using gameplay metrics and player feedback Developed puzzle systems involving mechanics such as environmental interaction and object logic Collaborated with developers, artists, and designers to ensure a cohesive gameplay experience Optimized gameplay flow, player guidance, and difficulty curves

Game Designer and Producer at Eikonikos Metaverse

August 1, 2022 - September 1, 2023

Eikonikos ecosystem is a social immersive metaverse product centered on avatar-based interaction, event modules, and virtual marketplaces — merging digital identity with lifestyle, gamification, and e-commerce. Roles & Responsibilities - Owned the UX flow design for onboarding, avatar creation, and early exploration mechanics — implementing wireframes, user flows, and UI behavior systems. - Applied UX principles like onboarding friction analysis, modular flow testing, and heuristic reviews to improve usability across platforms. - Worked cross-functionally with dev, 3D, and product teams to align systems with brand tone and user expectations. - Supported production and iteration cycles — leading sprint planning and creative team coordination as a Creative Producer. Outcomes & Achievements - Delivered a Beta-ready onboarding flow, reducing drop-offs and improving progression clarity. - Designed UI using Adobe XD and avatar experience flows integrated into Unreal Engine builds with scalable component logic. - Actively contributed to research and internal playtesting efforts, maintaining a UX-first mindset even across experimental Web3 systems. - Created design documentation and scalable UX frameworks for future virtual modules (e.g., events and marketplace). This role sharpened my ability to define structure within ambiguous systems and apply design thinking to emerging tech experiences.