I’m a hybrid UI UX and Game Designer with 5+ years of experience creating intuitive digital products, immersive game worlds, and visually cohesive interfaces. My work lives at the intersection of design, psychology, and technology, where systems become meaningful, usable, and emotionally engaging. I’ve contributed to products used by millions, shipped cross-platform ecosystems, designed for VR 3D Unity Unreal, and supported fast-moving teams in gaming, AI, and creative tech. What drives me is shaping clarity, flow, and feeling, turning complexity into usable, beautiful, behaviour-driven experiences. What I Do Best: - - UI UX Design: Wireframes, flows, journeys, usability testing, design systems - Game and Interaction Design: Level design, mechanics, progression loops, player psychology - Product Thinking: Behaviour insights, A/B testing, KPIs, retention-focused UX - Visual Craft: Clean layouts, iconography, typography, brand-aligned UI - Cross-Functional Execution: Agile, documentation, feature ownership, dev handoff Where I’ve Worked: - - Lead Game Experience Designer – Foxrito Studios Built immersive gameplay, environment experiences, and survival-horror systems used across production. - Creative Producer and Designer – Eikonikos Metaverse Led UX, onboarding, and interface systems for a full metaverse and app ecosystem, contributing to its Beta launch. - Level and Player Experience Designer – Kooply (Freelance) Designed LiveOps and event-based level content for mobile titles with 10M+ downloads. - Game Design Intern – Ubisoft Abu Dhabi Contributed to Growtopia content, economy, and player-data-driven UX improvements. UX Design Intern – Saal.ai Designed gamified user journeys for an educational AI app. How I Work:- I design with clarity, empathy, and structured problem-solving from research and mapping to prototyping and implementation. My process blends user psychology, data insights, and strong creative direction, ensuring results that feel good, work well, and scale smoothly. If You’re Looking For… A designer who can think like a product person, create like a visual artist, and ship like a game designer, I’d love to collaborate. Let’s build experiences that echo and stay with people.

Akshay Pancholi

I’m a hybrid UI UX and Game Designer with 5+ years of experience creating intuitive digital products, immersive game worlds, and visually cohesive interfaces. My work lives at the intersection of design, psychology, and technology, where systems become meaningful, usable, and emotionally engaging. I’ve contributed to products used by millions, shipped cross-platform ecosystems, designed for VR 3D Unity Unreal, and supported fast-moving teams in gaming, AI, and creative tech. What drives me is shaping clarity, flow, and feeling, turning complexity into usable, beautiful, behaviour-driven experiences. What I Do Best: - - UI UX Design: Wireframes, flows, journeys, usability testing, design systems - Game and Interaction Design: Level design, mechanics, progression loops, player psychology - Product Thinking: Behaviour insights, A/B testing, KPIs, retention-focused UX - Visual Craft: Clean layouts, iconography, typography, brand-aligned UI - Cross-Functional Execution: Agile, documentation, feature ownership, dev handoff Where I’ve Worked: - - Lead Game Experience Designer – Foxrito Studios Built immersive gameplay, environment experiences, and survival-horror systems used across production. - Creative Producer and Designer – Eikonikos Metaverse Led UX, onboarding, and interface systems for a full metaverse and app ecosystem, contributing to its Beta launch. - Level and Player Experience Designer – Kooply (Freelance) Designed LiveOps and event-based level content for mobile titles with 10M+ downloads. - Game Design Intern – Ubisoft Abu Dhabi Contributed to Growtopia content, economy, and player-data-driven UX improvements. UX Design Intern – Saal.ai Designed gamified user journeys for an educational AI app. How I Work:- I design with clarity, empathy, and structured problem-solving from research and mapping to prototyping and implementation. My process blends user psychology, data insights, and strong creative direction, ensuring results that feel good, work well, and scale smoothly. If You’re Looking For… A designer who can think like a product person, create like a visual artist, and ship like a game designer, I’d love to collaborate. Let’s build experiences that echo and stay with people.

Available to hire

I’m a hybrid UI UX and Game Designer with 5+ years of experience creating intuitive digital products, immersive game worlds, and visually cohesive interfaces. My work lives at the intersection of design, psychology, and technology, where systems become meaningful, usable, and emotionally engaging.

I’ve contributed to products used by millions, shipped cross-platform ecosystems, designed for VR 3D Unity Unreal, and supported fast-moving teams in gaming, AI, and creative tech. What drives me is shaping clarity, flow, and feeling, turning complexity into usable, beautiful, behaviour-driven experiences.

What I Do Best: -

  • UI UX Design: Wireframes, flows, journeys, usability testing, design systems

  • Game and Interaction Design: Level design, mechanics, progression loops, player psychology

  • Product Thinking: Behaviour insights, A/B testing, KPIs, retention-focused UX

  • Visual Craft: Clean layouts, iconography, typography, brand-aligned UI

  • Cross-Functional Execution: Agile, documentation, feature ownership, dev handoff

Where I’ve Worked: -

  • Lead Game Experience Designer – Foxrito Studios
    Built immersive gameplay, environment experiences, and survival-horror systems used across production.

  • Creative Producer and Designer – Eikonikos Metaverse
    Led UX, onboarding, and interface systems for a full metaverse and app ecosystem, contributing to its Beta launch.

  • Level and Player Experience Designer – Kooply (Freelance)
    Designed LiveOps and event-based level content for mobile titles with 10M+ downloads.

  • Game Design Intern – Ubisoft Abu Dhabi
    Contributed to Growtopia content, economy, and player-data-driven UX improvements.

UX Design Intern – Saal.ai
Designed gamified user journeys for an educational AI app.

How I Work:-

I design with clarity, empathy, and structured problem-solving from research and mapping to prototyping and implementation. My process blends user psychology, data insights, and strong creative direction, ensuring results that feel good, work well, and scale smoothly.

If You’re Looking For…

A designer who can think like a product person, create like a visual artist, and ship like a game designer, I’d love to collaborate.

Let’s build experiences that echo and stay with people.

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Language

English
Fluent

Work Experience

Lead Game Experience Designer at Foxrito Studios
July 1, 2022 - July 1, 2022
Led end-to-end UI/UX for cross-platform game experiences, including journey mapping, interaction flows, onboarding, and navigation. Designed immersive player experiences and gameplay systems for a horror-survival title. Created game systems and environment-level designs, prototyped with Adobe XD and Unreal Engine workflows, and coordinated with cross-functional teams in Agile/Scrum. Delivered high-fidelity designs and achieved strong community feedback during showcases and external testing. Drove content and economy tuning using gameplay data and playtesting to refine engagement and retention.
Game Design Intern at Ubisoft Abu Dhabi
November 1, 2019 - November 1, 2019
Supported game design initiatives, applied UX and human factors to balance player flow, engagement, and progression pacing. Contributed to feature definitions, level design, and playtesting; collaborated with cross-functional teams to iterate design decisions and validate concepts.
UX Design Intern at Saal.ai
June 1, 2018 - June 1, 2018
Led UX design for live-ops content across two mobile titles targeting sustained engagement and progression pacing. Designed in-game live events with over 10+ million downloads. Leveraged gameplay data to uncover pain points and optimize levels aligned with KPIs; created wireframes and prototypes and supported A/B testing cycles. Applied UX and human factors to ensure intuitive navigation and emotional pacing in immersive contexts.
Player Experience & Level Designer (Freelance) at KooPly (Freelance)
March 1, 2025 - March 1, 2025
Creative UX & Interactive Designer with 5+ years of game design experience, including work focusing on behavior-driven systems and scalable visuals. Designing the intersection of emotion and human psychology, blending clean visual systems with user research, journey mapping, and rapid iteration. Mastered a wide range of tools and processes to deliver clear, usable experiences across touchpoints and platforms.

Education

Bachelor of Games Development (Game Design Specialization) at UAE University, Dubai
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Media & Entertainment