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Hi, I'm Akshma Kaushik, a Digital Marketing Specialist with over 5 years of experience in crafting and executing innovative marketing campaigns across multiple channels. I enjoy optimizing content for SEO and engagement, and leveraging tools like Google Analytics, Meta Ads, and CRM systems to develop data-driven strategies that boost brand visibility and drive business growth. I’m passionate about blending digital campaign messaging, paid advertising, and social media management to not only generate qualified leads but also elevate brand presence. My hands-on experience managing complex projects and collaborating with cross-functional teams helps me deliver measurable results and make marketing a strong business asset.…Hi, I'm Akshma Kaushik, a Digital Marketing Specialist with over 5 years of experience in crafting and executing innovative marketing campaigns across multiple channels. I enjoy optimizing content for SEO and engagement, and leveraging tools like Google Analytics, Meta Ads, and CRM systems to develop data-driven strategies that boost brand visibility and drive business growth. I’m passionate about blending digital campaign messaging, paid advertising, and social media management to not only generate qualified leads but also elevate brand presence. My hands-on experience managing complex projects and collaborating with cross-functional teams helps me deliver measurable results and make marketing a strong business asset.

Akshma Kaushik

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +3

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Hi, I'm Akshma Kaushik, a Digital Marketing Specialist with over 5 years of experience in crafting and executing innovative marketing campaigns across multiple channels. I enjoy optimizing content for SEO and engagement, and leveraging tools like Google Analytics, Meta Ads, and CRM systems to develop data-driven strategies that boost brand visibility and drive business growth. I’m passionate about blending digital campaign messaging, paid advertising, and social media management to not only generate qualified leads but also elevate brand presence. My hands-on experience managing complex projects and collaborating with cross-functional teams helps me deliver measurable results and make marketing a strong business asset.…Hi, I'm Akshma Kaushik, a Digital Marketing Specialist with over 5 years of experience in crafting and executing innovative marketing campaigns across multiple channels. I enjoy optimizing content for SEO and engagement, and leveraging tools like Google Analytics, Meta Ads, and CRM systems to develop data-driven strategies that boost brand visibility and drive business growth. I’m passionate about blending digital campaign messaging, paid advertising, and social media management to not only generate qualified leads but also elevate brand presence. My hands-on experience managing complex projects and collaborating with cross-functional teams helps me deliver measurable results and make marketing a strong business asset.

Available to hire

Hi, I’m Akshma Kaushik, a Digital Marketing Specialist with over 5 years of experience in crafting and executing innovative marketing campaigns across multiple channels. I enjoy optimizing content for SEO and engagement, and leveraging tools like Google Analytics, Meta Ads, and CRM systems to develop data-driven strategies that boost brand visibility and drive business growth.

I’m passionate about blending digital campaign messaging, paid advertising, and social media management to not only generate qualified leads but also elevate brand presence. My hands-on experience managing complex projects and collaborating with cross-functional teams helps me deliver measurable results and make marketing a strong business asset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Customer Service Representative at ResMed Canada

December 31, 2024 - July 31, 2025

Managed 120–150 customer interactions weekly via phone and email, resolving inquiries related to product usage, orders, and technical issues, while maintaining a consistent first-call resolution rate. Delivered personalized PAP therapy guidance to over 300 patients, directly contributing to increased equipment usage compliance. Processed and maintained over 700 customer orders and billing documents using proprietary CRM platform, ensuring accuracy. Successfully sold 60+ add-on products through upselling. Engaged with a network of 50+ partner clinics to provide care support. Participated in internal efficiency projects, including billing resolution pilots that reduced documentation errors.

Administrative Assistant at Hassan Meats Canada

January 31, 2024 - July 31, 2025

Provided comprehensive administrative support for daily operations, document handling, scheduling, and communications. Increased customer satisfaction to 90% by handling 40+ weekly customer inquiries effectively. Entered and updated over 1,200 records across customer profiles, inventory, and billing databases. Led full rebranding initiative including logo design and mobile-friendly website resulting in 60% increase in website traffic. Planned and executed organic social campaigns with 80+ branded content pieces, boosting social engagement by 45%. Processed 300+ invoices and managed bi-weekly payroll using QuickBooks. Served as liaison between internal teams and 20+ recurring clients.

Digital Marketing Manager at WCS India

November 30, 2022 - July 31, 2025

Launched and managed 20+ integrated campaigns combining SEO, PPC, CRM automation, and content marketing, supporting traffic growth and high-quality leads for cloud communication solutions. Implemented technical SEO strategies increasing organic traffic from 12,000 to 18,000+ monthly visits and targeted 35+ industry keywords. Managed Google Ads and Meta campaigns, improving CTR and overall marketing strategy. Designed and deployed 6 automated CRM workflows nurturing leads and supporting sales pipeline growth including MQL tracking. Produced 25+ SEO-driven blog posts, emails, and gated content, increasing website engagement by 30%. Leveraged Google Analytics to analyze engagement patterns and optimize strategies.

Digital Marketing Specialist at Netscape India

March 31, 2021 - July 31, 2025

Executed and optimized 40+ multi-channel ad campaigns across Google Ads, Meta Ads, Twitter Ads, and YouTube Ads, achieving 90% ROAS aligned to brand standards. Managed advertising budgets for 4 major client accounts, reallocating spending based on performance to improve cost efficiency. Conducted funnel analysis and heatmap testing to enhance landing page UX and conversion by 15%. Collaborated with design and development teams to create 15 campaign-specific landing pages maintaining consistent brand identity. Designed media strategy and content calendars for client social media profiles, increasing engagement and online presence. Delivered performance reports using Google Analytics and campaign dashboards.

Digital Media Specialist at Epik Solutions

March 31, 2019 - July 31, 2025

Designed and implemented content marketing strategies for diverse clients ensuring brand consistency and performance. Conducted keyword and competitive research to improve ad relevance and audience targeting, boosting engagement and campaign results. Increased social media engagement by 125% through targeted posts and community interaction across platforms. Collaborated on high-converting creatives, email campaigns, and blog posts focusing on clarity and effectiveness. Presented campaign proposals, aligned execution with client goals, and refined campaign components through A/B testing and feedback to support pipeline growth.

Customer Service Representative at ResMed Canada

December 31, 2024 - July 31, 2025

Managed 120–150 weekly customer interactions via phone and email, resolving product usage, orders, and technical issues with a strong first-call resolution rate. Provided personalized PAP therapy guidance to over 300 patients, enhancing compliance and reducing follow-up calls. Processed and maintained over 700 customer orders and billing documents using a proprietary CRM platform, ensuring accuracy. Successfully upsold 60+ add-on products through customer engagements. Coordinated care support with 50+ partner clinics, and participated in 3 efficiency projects to streamline billing and reduce documentation errors.

Administrative Assistant at Hassan Meats Canada

January 31, 2024 - July 31, 2025

Provided comprehensive administrative support, streamlining daily operations including document handling and scheduling. Increased customer satisfaction rate to 90% by managing 40+ weekly inquiries and resolving complaints. Entered and updated over 1200 records supporting decision-making. Led a rebranding initiative with new logo and mobile-friendly website increasing web traffic by 60%. Planned and executed organic social media campaigns, generating 80+ branded content pieces and boosting engagement by 45%. Processed 300+ invoices and handled bi-weekly payroll. Facilitated communication between internal teams and 20+ recurring clients improving response time.

Digital Marketing Manager at WCS India

November 30, 2022 - July 31, 2025

Launched and managed 20+ integrated marketing campaigns combining SEO, PPC, CRM automation, and content marketing resulting in traffic growth and better quality leads. Implemented technical SEO strategies increasing monthly organic traffic from 12,000 to over 18,000 visits with targeted keywords and off-page efforts. Managed Google Ads and Meta advertising campaigns, optimizing creatives and CTR. Designed 6 automated CRM workflows with ActiveCampaign and Salesforce improving sales pipeline and MQL tracking. Produced 25+ SEO content pieces that increased website engagement by 30%. Utilized Google Analytics and dashboards for performance insights and strategy optimization.

Digital Marketing Specialist at Netscape India

March 31, 2021 - July 31, 2025

Executed and optimized 40+ multi-channel advertising campaigns across Google Ads, Meta Ads, Twitter Ads, and YouTube Ads, achieving 90% ROAS. Managed budgets for 4 client accounts, reallocating funds for cost efficiency. Conducted funnel analysis and heatmap testing improving conversion rates by 15% via optimized page design and marketing copy. Collaborated on 15 landing pages ensuring brand consistency. Designed social media media strategies and monthly content calendars raising audience engagement and online presence. Delivered weekly and monthly performance reports translating customer behavior and market trends.

Digital Media Specialist at Epik Solutions

March 31, 2019 - July 31, 2025

Designed and implemented content marketing strategies for diverse clients ensuring brand consistency and performance metrics. Conducted keyword and competitive research to improve ad relevance and audience targeting, substantially increasing engagement. Increased social media engagement by 125% through targeted posts and image-focused content. Collaborated on high-converting creatives and campaigns, optimizing email and blog content for better reach and impact. Presented campaign proposals and insights aligning with client business goals. Used A/B testing and CRO methods to enhance campaign and landing page performance.